BrandLoewe
ProjectPre-Spring 2024 Ad Campaign

Loewe Pre-Spring 2024 Ad Campaign 2023
Associated creatives
Tags
Description
Actress Greta Lee is seated on a chair in front of fitted grey cabinets for the Loewe Pre-Spring 2024 ad campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson. She wears a short-sleeved burgundy suede top and holds a structured burgundy leather bucket bag featuring a prominent metallic closure strap. The composition includes bold black brand typography across the top and a torn paper graphic element on the right edge. Her expression is direct and steady, styled with statement rings and dark short hair.
Style
Editorial, Vertical, Warm, Clean
Industries
Luxury Fashion Houses
Color
Burgundy (60%)
Chocolate (40%)
Background
Grey Seamless, Sports Venue
Context
Advertising Campaign



