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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Cropped view of a person holding a large blue suede tote bag while resting a foot in a brown boot on a retro floral folding chair.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

blue suede tote bagblue tote bagsuede tote bagtote bagblue handbagcuffed blue jeansblue jeansdenim jeansbrown suede chelsea bootsbrown chelsea bootschelsea bootsolive green jacketgreen jacket

Description

A cropped portrait from the Loewe Pre-Spring 2024 advertising campaign, photographed by Juergen Teller under the creative direction of Jonathan Anderson and styled by Benjamin Bruno. The image spotlights a large blue suede tote bag with geometric stitched panel lines, held in the hand of a subject wearing an olive green jacket, cuffed light-wash blue denim jeans, and brown suede Chelsea boots. One foot rests elevated on a vintage folding lawn chair upholstered in a bold sunflower fabric. The scene is illuminated with direct flash against a background of pink floral wallpaper and a matching floral patterned carpet.

Style

Vertical, Commercial, Raw, Retro

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Petrol Blue (40%)
Denim (30%)
Sage (20%)

Background

Organic Pattern

Context

Advertising Campaign