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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
A hand holding up a tan leather Loewe Puzzle Fold tote bag with geometric panel stitching against a dark brick background.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

tan leather tote bagleather tote bagtote bagtan tote bagloewe puzzle fold toteleather shoulder bagbrown leather baghand holding baggold ring

Description

A hand wearing a sculptural gold ring holds the long straps of a tan leather Loewe Puzzle Fold tote bag vertically in the frame. The bag features sharp geometric origami-inspired seams and a discreet gold logo stamped near the top opening. Illuminated by direct flash lighting, the smooth calfskin leather stands out sharply against a dark, textured painted wall in the background.

Style

Vertical, Commercial, Raw, Minimalist

Techniques

Flash

Industries

Bags & Accessories

Color

Camel (80%)
Off-Black (20%)

Context

Advertising Campaign