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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Josh O Connor wrapped in a patterned brown blanket seated in an armchair for Loewe Pre-Spring 2024 ad campaign

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

josh o connorjosh o connor portraitman wrapped in blanketbrown monogram blanketpatterned blanketwingback armchairarmchairbarefoot man

Description

Josh O Connor is seated in a patterned wingback armchair wrapped in a brown monogram blanket for the Loewe Pre-Spring 2024 ad campaign. Captured by photographer Juergen Teller with styling by Benjamin Bruno, the portrait features the actor sitting barefoot with the textured knit blanket draped over his shoulders and legs. The composition is framed with torn paper edges, set against a domestic interior.

Style

Editorial, Vertical, Gritty, Clean

Techniques

Collage

Industries

Luxury Fashion Houses

Color

Camel (60%)
Cream (40%)

Background

Living Room

Context

Advertising Campaign