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Brand
Loewe
ProjectPre-Spring 2024 Ad Campaign
Yellow leather Loewe Hammock handbag resting on a distressed blue and white mosaic tiled pool ledge.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

yellow leather handbagyellow handbagleather handbagloewe hammock bagyellow loewe bagdesigner shoulder bagleather crossbody bag

Description

A vibrant yellow leather Loewe Hammock bag sits centered on a distressed white and turquoise mosaic-tiled ledge. The handbag features structured top handles, an embossed logo detail, a vertical zipper with long leather pull tabs, and a wide coordinating shoulder strap draped to the right. Captured by Juergen Teller for Loewe's Pre-Spring 2024 advertising campaign, the still life is illuminated with direct, crisp lighting against the aged architectural textures of a drained pool basin.