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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Brown leather Loewe Puzzle Fold tote bag placed on a stone hearth in front of an ornate vintage cast-iron stove.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

loewe puzzle fold totebrown leather tote bagbrown tote bagleather tote bagtote bagleather handbag

Description

A campaign still from the Loewe Pre-Spring 2024 advertising campaign, photographed by Juergen Teller under the creative direction of Jonathan Anderson. The hero subject is a tan-brown leather Loewe Puzzle Fold tote bag with geometric paneling and gold logo detailing. It rests centered on a rough stone hearth directly in front of a rustic, ornate cast-iron wood stove.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Flash

Industries

Bags & Accessories

Color

Caramel (100%)

Background

Stone Texture

Context

Advertising Campaign