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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Greta Lee wearing a green textured top and matching skirt standing on a blue bedside table holding a handbag

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

greta leewoman standinggreen textured topgreen skirttiered skirtgreen outfithandbagpatterned boots

Description

This portrait from the Loewe Pre-Spring 2024 ad campaign features Greta Lee posing inside a bedroom with striking deep blue lacquer furniture. The subject stands atop a small blue cabinet, wearing a textured green short-sleeved top and a matching tiered skirt, paired with patterned boots and holding a contrasting handbag. The lighting is direct and flash-oriented, accentuating the glossy surfaces of the cabinetry and the rich tones of the room. The composition is structured vertically within the vibrant blue interior space.

Style

Editorial, Vertical, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Forest Green (60%)

Background

Bedroom

Context

Advertising Campaign