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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Model Fei Fei Sun wearing a brown suit and holding a tan bucket bag against a tiled pool wall for Loewe.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

fei fei sunfei fei sun leaning on pool wallmodel in brown suitbrown suittextured suitbrown blazerbrown trouserstan bucket bagbucket bagtan leather bagolive shoes

Description

This portrait from the Loewe Pre-Spring 2024 ad campaign features model Fei Fei Sun photographed by Juergen Teller. The model stands against an outdoor blue tiled pool backdrop, wearing a matching brown textured jacket and trousers paired with olive shoes. She holds a structured tan leather bucket bag in one hand, while prominent bold black typography spelling LOEWE crowns the top of the frame. The campaign was directed by Jonathan Anderson with styling by Benjamin Bruno.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Caramel (70%)
Camel (30%)

Background

Outdoor Pool

Context

Advertising Campaign