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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Dakota Fanning holding a black leather Loewe Squeeze bag wearing an olive textured sweater and blue jeans.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

dakota fanningdakota fanning loeweblack leather handbagblack handbagleather handbagblack shoulder bagslouchy leather bagolive green sweatershaggy knit sweatertextured sweaterfringe sweater

Description

Dakota Fanning poses for the Loewe Pre-Spring 2024 advertising campaign photographed by Juergen Teller. She wears an olive-green shaggy looped knit sweater paired with high-waisted denim jeans and chunky statement rings. Prominently displayed over her forearm is an oversized black leather ruched handbag featuring a sculptural gold donut chain strap. Direct flash lighting illuminates the subject against a clean, warm neutral wall.

Style

Vertical, Commercial, Tactile, Raw

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Off-Black (40%)
Olive (30%)
Denim (20%)

Background

Coloured Seamless

Context

Advertising Campaign