Pre-Spring 2024 Ad Campaign 2023

Description

This image is part of the Pre-Spring 2024 Ad Campaign for Loewe, photographed by Juergen Teller with production by Laura Holmes and styling by Benjamin Bruno. A man is seated on a floral patterned rug against a wall covered in vintage-style pink and white floral wallpaper. He wears an olive green jacket, a layered grey hooded top, and blue jeans, with his hands clasped neatly in his lap. To his right, a large dark blue tote bag rests on the floor next to him. The composition is captured in a horizontal framing with direct lighting, emphasizing the textured fabrics and patterned interior setting.

Style

Documentary, Horizontal, Clean, Retro

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Set-dressed, Civic Building

Context

Advertising Campaign