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  • ·Loewe Pre-Spring 2024 Campaign with Rachel Jones
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Rachel Jones seated wearing an olive fur collar, sage coat, and holding a green quilted Loewe chain bag against a white backdrop.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

rachel jonesquilted leather handbaggreen leather handbagchain shoulder bagfaux fur collarolive fur stolefur collarsage trench coatgreen trench coatblack woman seatedblack woman

Description

Artist Rachel Jones poses seated in a padded brown leather chair for the Loewe Pre-Spring 2024 advertising campaign shot by Juergen Teller. She wears a voluminous olive fur collar layered over a sage green trench coat and crisp white button-down shirt. She holds a dark green quilted leather handbag accented with a gold chain strap and gold hardware. The composition features raw, torn-paper cutout edges against an untextured white background.

Style

Vertical, Commercial, Tactile, Raw

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Olive (50%)
Sage (30%)

Background

White Seamless

Context

Advertising Campaign