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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Dakota Fanning holding multiple colorful Loewe leather tote bags in a yellow patterned dress against a beige background.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

dakota fanningyellow patterned dressyellow dresspatterned midi dressleather tote bagdesigner tote bagloewe tote baghandbag

Description

Dakota Fanning stands centered in a full-length portrait for the Loewe Pre-Spring 2024 advertising campaign shot by Juergen Teller. She wears an off-the-shoulder yellow midi dress with dark brown splatter motifs and textured burgundy slip-on footwear. In each hand, she holds multiple structured leather tote bags in black, olive green, coral, and tan. The composition features sharp direct flash lighting against a plain beige wall, framed by a torn paper graphic cutout at the base and bold campaign typography across the top.

Style

Vertical, Commercial, playful, Graphic

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign