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  • ·Maggie Smith for Loewe Pre-Spring 2024 by Juergen Teller
BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Maggie Smith seated on a patterned red and purple armchair holding a burgundy handbag against a white background.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

maggie smithmaggie smith loeweelderly woman seatedelderly womanwoman seatedburgundy leather handbagleather handbagburgundy handbaghandbagwhite flared skirtflared skirtwhite skirt

Description

Maggie Smith poses for the Loewe Pre-Spring 2024 advertising campaign, photographed by Juergen Teller with creative direction by Jonathan Anderson. Seated on a cushioned armchair featuring a vibrant red, pink, and purple chevron pattern, she holds a dark burgundy leather handbag in her lap. She wears a high-neck black long-sleeve top paired with an expansive, layered white flared skirt, black tights, and black shoes. The composition uses a distinct cut-out aesthetic with rough edges set against a stark white background accented with bold branding typography.

Style

Vertical, Commercial, Raw, Graphic

Techniques

Collage, Flash

Industries

Luxury Fashion Houses

Color

Pure White (40%)
Jet Black (40%)
Burgundy (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign