Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Description

This striking portrait from Gucci's 2024 ad campaign, We Will Always Have London, was photographed by Nan Goldin with creative direction by Sabato De Sarno. The composition features a subject seated centrally in a dark patterned armchair against a vibrant red wall. Above the subject hangs a dark framed classical painting, creating a moody, intimate atmosphere. The subject holds a large olive green leather handbag across their torso, wearing embellished flats. The lighting is low and dramatic, accentuating the rich textures of the velvet chair and the deep tones of the background.

Style

Editorial, Vertical, Cinematic, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign