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BrandLoewe
ProjectPre-Spring 2024 Ad Campaign
Dame Maggie Smith in dark fur coat holding a green leather handbag for Loewe Pre-Spring 2024 ad campaign photographed by Juergen Teller.

Loewe Pre-Spring 2024 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Juergen Teller
Juergen TellerPhotographer
Laura Holmes of Holmes Production
Laura Holmes of Holmes ProductionProducer
Maggie Smith
Maggie SmithModels
Dakota Fanning
Dakota FanningModels
Greta Lee
Greta LeeModels
Mike Faist
Mike FaistModels
Josh O’Connor
Josh O’ConnorModels
Rachel Jones
Rachel JonesModels
Fei Fei Sun
Fei Fei SunModels
Taeyong
TaeyongModels
Benjamin Bruno
Benjamin BrunoStylist
Ashley Brokaw
Ashley BrokawCasting Director

Tags

maggie smithmaggie smith posingelderly woman in fur coatelderly womanwoman in fur coatfur coatgreen leather handbagleather handbaghandbag

Description

This vertical portrait features Dame Maggie Smith for the Loewe Pre-Spring 2024 ad campaign, photographed by Juergen Teller. The subject wears a voluminous dark fur coat and holds a dark green leather handbag, standing against an outdoor brick wall and dark architectural backdrop. The campaign is styled by Benjamin Bruno with casting by Ashley Brokaw and production by Laura Holmes.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Chocolate (70%)
Forest Green (30%)

Background

House

Context

Advertising Campaign