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BrandGucci
Project'We Will Always Have London' 2024 Ad Campaign
Model holding a burgundy leather handbag sitting on a red velvet banquette next to another reclining on a green velvet sofa

Gucci 'We Will Always Have London' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoCreative Director
Nan Goldin
Nan GoldinPhotographer
Riccardo Zanola
Riccardo Zanola
Debbie Harry
Debbie HarryModels
Kelsey Lu
Kelsey LuModels
Aalato Jazyper
Aalato JazyperModels
and Yanan Wan
and Yanan WanModels
Francesca Burns
Francesca BurnsStylist

Tags

woman holding burgundy leather handbagburgundy leather handbagleather handbagburgundy jacketred velvet banquettewoman reclining on sofabrown suede shoulder bagsuede shoulder bagolive gold sofa

Description

This diptych features two distinct scenes from the Gucci We Will Always Have London 2024 advertising campaign, photographed by Nan Goldin with creative direction by Sabato De Sarno. On the left, a model with long dark hair is seated on a deep red velvet banquette, wearing a matching burgundy leather jacket and holding a matching burgundy leather handbag with the interlocking G logo. On the right, a model reclines gracefully on an ornate carved wooden settee upholstered in olive gold velvet, resting her arm on a large brown suede shoulder bag featuring the iconic Gucci emblem. The lighting is low-key and intimate, highlighting rich textures of leather, velvet, and dark wood within a theatrical interior setting.

Style

Editorial, Horizontal, Moody, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Burgundy (50%)
Chocolate (50%)

Background

Bar

Context

Advertising Campaign