FILA China Skyrunner 2020

Description

This fashion image for the FILA China project Skyrunner, created by Lucy Jane Brand with creative direction by Paper Stone Scissors and videography by Ribal Hosn, features a striking geometric composition. A model with dark hair is captured upside down or posed dramatically against bold red and white structural blocks, with rocky terrain visible in the distance under a clear blue sky. The styling by Kirsty Barros includes a vibrant red top, bright red socks paired with white athletic sneakers, and a dark skirt. Hair styling by Daren Borthwick and makeup by Victoria Baron complete the look. The lighting is bright and direct, highlighting the sharp lines and saturated primary colours of the set.

Style

Editorial, Vertical, Saturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign