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Brand
lululemon
Projectlululemon Outerwear Campaign FW2025
Man with a mustache wearing a green down puffer coat, yellow shirt, and brown beanie in front of a rustic cabin and snowy mountains.

lululemon lululemon Outerwear Campaign FW2025 2025

Associated creatives

Francesco Nazardo
Francesco NazardoPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Emily Liptow
Emily LiptowModel

Tags

green puffer jacketgreen down jacketpuffer jacketgreen coatman in puffer jacketman wearing beaniebrown beanieknit beanie

Description

A man with a mustache poses outdoors in a snowy alpine setting wearing a glossy dark green oversized down puffer coat over a pale yellow collared knit and a brown beanie. The shot is captured in bright natural sunlight in front of a weathered blue wooden mountain cabin with snow-covered peaks visible in the distance. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh for the lululemon Outerwear Campaign FW2025.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Petrol Blue (50%)
Butter (20%)
Espresso (20%)

Background

Mountain

Context

Advertising Campaign