Dove
Dove's powerful beauty campaigns, personal care commercials and body-positive films
Featured Dove projects
This week's top Dove projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dove · Real Beauty
Dove makes a bold stylistic departure in its latest Real Beauty campaign, shedding its traditional documentary approach to embrace the high-fashion grandeur of a modern-day masquerade ball. Set within a historic architectural interior defined by towering vaulted ceilings and ornate moulding, the film crafts a narrative of inclusive elegance that feels both timeless and remarkably fresh. By centering a diverse cast adorned in intricate, period-inspired costumes—complete with ruffled skirts, corseted bodices, and elaborate masks—the creative team behind Mythology reimagines the brand’s core mission through a lens of opulent self-expression. The production leverages a sophisticated live-action technique, utilizing warm, natural light that cascades through arched windows to heighten the texture of fine silks and delicate lace. This cinematic lifestyle imagery prioritizes a fluid, dynamic camera movement that captures the collective joy of the ballroom, eschewing rigid posing in favor of authentic human connection. By blending high-fashion aesthetic sensibilities with the brand's enduring commitment to diverse representation, the work successfully elevates the concept of beauty into a theatrical, romantic spectacle. The resulting visual language is one of soft, luminous color tones and carefully curated art direction, proving that the celebration of real beauty can thrive even within the most polished, stylized, and aspirational creative frameworks typically reserved for luxury fashion houses.
Dove · Plant Milk
Dove’s Plant Milk campaign introduces a new range of body care, focusing on nourishing ingredients like oat milk, citrus, and lychee. The commercial spots utilize live-action techniques, high-speed photography, and minimalist studio lighting to showcase the product's rich, creamy lather and texture. Produced by GREATERGOOD, the creative direction leans into a clean, bright aesthetic. The films pair diverse talent with playful typography and macro shots of botanical ingredients, emphasizing a polished approach to the brand’s plant-based, sulfate-free skincare line.
Dove · The Game is Ours
The Game is Ours features a series of vignettes centered on young female athletes across various sports disciplines. Produced by Park Pictures, the commercial campaign moves through locker rooms, gymnasiums, and competitive arenas to highlight the focus of its subjects. The project uses live-action technique and clean framing to document routines in basketball and dance. Max Cooper and Niccolò Montanari managed the post-production and VFX, creating a rhythmic edit that emphasizes the energy of the athletes in a sportswear and fashion context.
Dove · These Legs: A Dove Big Game Film | #KeepHerConfident
Dove's 'These Legs' campaign film centers on a young child running through a residential neighbourhood. The live-action spot utilizes natural light and clean framing to capture the subject in motion, reinforcing the brand's long-standing focus on confidence messaging through digital text overlays. The project was developed by Ogilvy UK and produced by Park Pictures UK. Post-production and visual effects were managed by Framestore and Company 3 London, with music and sound design provided by Big Sync Music, Wave Studios NY, and Thunderdrum. Additional support for the campaign included PR efforts from Edelman US and UEG.
Dove · Debut
Dove explores authentic personal narratives in their Debut campaign, a series of short-form videos highlighting the stories of diverse individuals. The project features subjects posing in bold silhouettes, using high-key lighting to emphasize form and expression within a studio environment. Produced by Great Guns London with agency support from Ogilvy, the campaign utilizes a vertical, live-action technique to present raw, editorial-style storytelling. The final output centers on the subjects’ own voices, captured against a stark white backdrop.
Dove · Black Hair is Professional
Dove’s 'Black Hair is Professional' campaign is a series of intimate, interview-led portraits centered on the experiences of Black women in the workplace. The project features personal accounts regarding hair texture and professional identity, delivered through a cinematic commercial lens. The production, created in collaboration with Ogilvy and Gifted Youth, utilizes clean studio framing and professional stage lighting to ground the narrative. By combining live-action techniques with sharp, intentional compositions, the film maintains a consistent aesthetic across its vertical format delivery.
Dove · Hard Knocks: A Dove Big Game Film | #KeepHerConfident
Dove explores the intersection of resilience and youth athletics in this cinematic commercial, "Hard Knocks." The spot captures a series of athletic moments featuring young girls in sports ranging from gymnastics to football, emphasizing the physical intensity of their activities through polished live-action sequences. Produced by Dark Energy Films with creative oversight from Ogilvy North America, the film employs slow-motion techniques to highlight the realities of movement and physical effort. The narrative focuses on confidence within youth sports, grounding the campaign in diverse, high-energy settings.
Dove · Drop Your Skinhibitions
Dove’s 'Drop Your Skinhibitions' campaign features singer Ciara alongside a cast of diverse women in a series of vertical video spots. The content captures a range of movement, focusing on natural skin textures and authentic details while maintaining a clean, high-key aesthetic. Set in an industrial studio space with expansive gridded windows, the production utilizes natural daylight to illuminate the subjects. The skincare-focused commercial leans into a documentary-style approach, prioritizing live-action technique to showcase the talent in activewear ensembles.
Dove · Repertoire
Dove presents Repertoire, a commercial campaign exploring daily personal grooming and lifestyle vignettes. The production captures a series of intimate, domestic scenes alongside poolside and transit-focused moments, featuring a recurring classical musical ensemble throughout. Directed with a clean, live-action approach, the film utilizes natural lighting to emphasize skin textures and a neutral, minimalist aesthetic. GREATERGOOD handled the production, framing diverse subjects in coordinated settings to maintain a consistent visual rhythm across the project.
Dove · Long Form
This commercial campaign for Dove features a series of intimate vignettes capturing personal grooming and hair removal routines. Produced by GREATERGOOD, the film transitions between diverse settings ranging from domestic bathrooms to poolside lounges and stylized, art-inspired environments. Utilizing a fast-paced edit, the piece balances modern lifestyle imagery with artistic framing. The production incorporates a live-action technique, punctuated by a musical score featuring instrumentalists to bridge the action-oriented sequences.
Dove · Litthe Hangry
Dove’s 'Litthe Hangry' project introduces a commercial skincare campaign that highlights plant-based ingredients and soap textures. The production features diverse women set against a clean white seamless background, emphasizing a vibrant aesthetic through high-key tones and bright lighting. Developed by GREATERGOOD, the spot focuses on the product experience, showcasing the tactile qualities of the range alongside fresh fruits like raspberries and green apples. The work utilizes live-action techniques to frame the brand's skincare offerings within a minimal visual environment.
Dove · Coconut
Dove’s Coconut project is a commercial beauty spot that highlights the brand’s body wash through an energetic, high-contrast visual approach. The film centres on a woman interacting with the product in a minimalist setting, prioritising clarity and motion. Produced by GREATERGOOD, the spot leans into dynamic typography and liquid-focused macro photography. Refreshing splashes of coconut milk and lychee are paired with clean, bright lighting to convey a sense of texture and ingredient freshness within a commercial aesthetic.
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