Estée Lauder
Estée Lauder's cinematic beauty campaigns, luxury skincare editorials and global fragrance projects
Featured Estée Lauder projects
This week's top Estée Lauder projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Estée Lauder · The NEW Double Wear
The latest campaign for the iconic Estée Lauder Double Wear foundation marks a sophisticated return to minimalist beauty advertising, championing an authentic celebration of inclusivity. Guided by the creative direction of Bryan Vargas and captured through the lens of photographer Lachlan Bailey, the imagery leans into a refined, high-key aesthetic that prioritizes the texture and luminosity of diverse skin tones. By utilizing precise studio strobe techniques alongside natural light, the campaign achieves a polished, commercial look that feels both elevated and accessible. The project features a stellar roster of talent, including Daisy Edgar-Jones, Nia Long, Carolyn Murphy, Imaan Hammam, Laura Reyes, Liya Kebede, and Sofia Subramaniam, who collectively project a sense of confidence and effortless grace. Styled by Sean Spellman, the subjects are dressed in a coordinated, neutral palette that keeps the focus entirely on the skin-perfecting power of the product. The editorial approach to these portraits emphasizes natural beauty, eschewing heavy retouching in favor of clean, intentional compositions that highlight individual features. With meticulous hair styling from Cervando Maldonado and Hos Hounkpatin and flawless makeup application by Romy Soleimani, the campaign successfully positions Double Wear as a universal staple. This body of work serves as a masterclass in modern cosmetic photography, proving that a seamless, neutral background can provide the most powerful canvas for high-end beauty storytelling.
Estée Lauder, Ladurée · Spring 2025
Estée Lauder and Ladurée collaborate for their Spring 2025 campaign, a cosmetics project that highlights a whimsical intersection between beauty and confectionery. The commercial spot follows two women in a café setting, integrating miniature beauty products with classic Parisian pastries and tea service. Produced by Partner Films Paris, the film utilizes natural light to capture a clean aesthetic, focusing on the tactile interaction between cosmetic unboxing and high-end lifestyle elements. The art direction emphasizes a curated, light-filled atmosphere, positioning the brand collaboration within a luxury commercial context.
Estée Lauder · Introducing New Pure Color Envy Paint-On Liquid LipColor
Estée Lauder introduces its Pure Color Envy Paint-On Liquid LipColor through a multi-scene commercial campaign that juxtaposes high-end restaurant interiors with relaxed, poolside settings. The film highlights the product range through a focus on saturated tones and a vibrant colour palette. Captured with a clean, live-action technique, the production employs professional lighting to frame the cosmetic product against various lifestyle environments. Music and sound design for the project was provided by MAS-Music and Strategy.
Estée Lauder · Spring 24
This commercial campaign for Estée Lauder, titled Spring 24, follows a multi-setting narrative showcasing a range of styling and beauty looks. The piece moves between expansive coastal environments and controlled studio spaces, utilizing warm lighting to define the visual tone. Produced by Merman US, the live-action project emphasizes cinematic color grading and expressive portraiture. The film captures the subject in various attire, from minimal silhouettes to structured leather, across diverse coastal, night-time, and interior studio settings.
Project Estée Lauder · Brand Content
Estée Lauder’s brand content project captures the Nutritious skincare line through a series of technical product studies. Developed by Slate Studios, the visuals focus on the physical properties of the Nutritious Micro-Algae and Vitality8 ranges, emphasizing packaging design, liquid textures, and reflective glass finishes. The imagery employs clean, commercial aesthetics to define the collection's identity. Across these compositions, the use of macro photography and 3D render / CGI techniques highlights the consistency of the formulations and the tactile nature of the packaging. The project maintains a consistent visual language through balanced studio lighting and curated palettes that mirror the ingredient profiles of the products.
Project Estée Lauder · Brand Content
Estée Lauder’s latest brand content campaign focuses on its cushion foundation range, utilising high-fidelity commercial imagery to showcase product packaging and texture. The series employs 3D render / CGI techniques to highlight the glossy gold and navy finishes of the compacts alongside swirled liquid foundation applications. Produced and retouched by Slate Studios, the project leans into clean, polished aesthetics to present the cosmetics. The imagery centres on controlled, sharp studio lighting, capturing the fluidity of the product against minimalist backdrops.
Project Estée Lauder · Estée Lauder 2025
Estée Lauder returns with a fresh campaign for 2025, centering on a series of intimate portraits that lean into a polished, high-end aesthetic. Photographed by Lachlan Bailey, the imagery captures models Carolyn Murphy, Grace Elizabeth, and Paulina Porizkova in a minimalist studio environment. The series features styling by Sean Spellman, with hair by James Pecis and makeup by Romy Soleimani. These vertical, commercial portraits utilize soft studio lighting to emphasize individual expression and clean composition, maintaining the brand’s established visual presence within the beauty and skincare sector.
Project Estée Lauder · Estée Lauder Re-Nutriv Skincare Campaign
Estée Lauder’s Re-Nutriv skincare campaign features a series of high-end beauty portraits centered on luminous, clear skin. Photographed by David Ferrua, the visuals employ soft, diffused lighting and a warm, neutral palette to emphasize texture and a clean, commercial aesthetic. With fashion styling by Michelle Cameron, hair by Sebastien Bascle, and makeup artistry by Marie Duhart, the imagery focuses on polished, detailed portraiture. Models Arianna Amadei and Somin Park appear in the campaign, which utilizes macro-style composition and beauty light to highlight product performance across various vertical digital and print assets.
Project Estée Lauder · Darphin éclat sublime
Estée Lauder spotlights the Darphin éclat sublime line in this beauty campaign focused on product texture and skin luminosity. Creative director Matthew Parr and photographer Damien Krisl capture the essence through a clean, commercial lens that emphasises a polished aesthetic. Featuring makeup artistry by Eny Whitehead and styling by Francesca Cefis, the imagery leverages warm tones and natural light to frame the treatment essence. The project maintains a sharp focus on product detail while employing a soft-focus background to anchor the visual composition.
Explore other Beauty brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
