Clinique
Clinique's clinical skincare and cosmetics campaigns across beauty and skincare
Featured Clinique projects
This week's top Clinique projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Clinique · CLINIQUE CHUBBY STICK 26 Campaign
The Clinique Chubby Stick 26 campaign centers on a series of beauty portraits that highlight the product’s pigment and finish. Photographed by Betina du Toit, the campaign leans into a clean, minimalist aesthetic that allows the cosmetic textures and glossy applications to remain the focal point. The imagery utilizes macro framing and natural light to capture details such as flushed cheeks and vibrant red lipstick. The shoot features styling by Ondine Azoulay, with hair styling by Mideyah Parker and makeup artistry by Chiho Omae, maintaining a consistent commercial tone across the editorial-style portraits.
Project Clinique · Douglas Makeup School By Clinique
Clinique presents the Douglas Makeup School campaign, a series of beauty portraits focused on technical cosmetic application. Photographed by Ivan Genasi, the imagery highlights professional makeup artistry through clean, studio-lit compositions. The project channels a commercial aesthetic, utilizing bright beauty light to emphasize detailed eye makeup and precise skin textures. The portraits maintain a polished consistency, showcasing product interaction against a neutral backdrop.
Project Clinique · CLINIQUE Moisture Surge Campaign
Clinique’s Moisture Surge campaign channels a clean and minimalist aesthetic, focusing on product efficacy through tight portraiture and macro detail. Photographed and directed by Betina du Toit, the series leverages natural light and soft lighting to highlight skin texture and hydration. The imagery maintains a consistent, polished commercial look against seamless white backdrops. Models Jiwon Christine Ra and others are featured throughout the campaign, with styling by Seppe Tirabassi. The beauty production includes hair styling by Matt Benns, makeup by Chiho Omae, and manicures by Honey.
Clinique · Xmas
Clinique presents its seasonal skincare lineup in this holiday-focused commercial video. The footage captures the brand's regimen through a mix of product close-ups and personal application scenes, set within a brightly lit studio environment. Featuring a palette of warm seasonal tones contrasted against clean white surfaces, the commercial highlights product textures and gift packaging. The sequence moves dynamically between these macro product details and live-action shots of models using the skincare range.
Clinique, Nike · Life is a Marathon
Life is a Marathon is a collaborative fitness campaign for Clinique and Nike that explores the intersection of personal routine and athletic movement. The project follows an urban trajectory, tracing a morning progression from private rituals to high-intensity studio exercise. The narrative leans into a cinematic aesthetic, utilizing moody interior lighting and deliberate monochrome transitions to underscore the energy of an early commute. By weaving together product application and active movement, the piece highlights the demands of an active lifestyle within a metropolitan environment.
Project Clinique · smart repair
Clinique presents 'Smart Repair,' a beauty campaign highlighting the brand's clinical skincare line. The project features model Sandra Martens in a series of clean, commercial portraits that emphasize the application of the Smart Clinical Repair facial cream. Photographed by Amy Troost, the campaign utilizes soft lighting and a minimalist white backdrop to achieve a glossy aesthetic. The imagery focuses on a direct, product-centric approach to skincare communication.
Project Clinique · 倩碧水磁场x陈都灵
Clinique leans into a refined aesthetic for its latest beauty campaign featuring Chinese actress Chen Duling, successfully bridging the gap between clinical efficacy and elevated lifestyle appeal. By centering the campaign on the iconic Moisture Surge line, the brand emphasizes its signature hydration through a series of polished, high-end visuals that feel both accessible and aspirational. Photographer Dalong Yang masterfully utilizes studio strobe lighting to achieve a consistent, bright, and airy atmosphere, ensuring the product packaging takes center stage while maintaining the celebrity's natural radiance. The imagery is defined by high-key lighting, which creates a clean, pristine studio environment that mirrors the purity associated with the skincare products themselves. Subtle light refractions add a layer of sophistication, moving the work beyond standard product shots toward an editorial portrait style. Throughout the assets, Xueliang Liu provides polished hair styling that reinforces a clean, minimalist silhouette, perfectly complementing the soft pink hues and white studio backdrop. This project avoids heavy-handed artifice, instead favoring a cohesive visual language that highlights the intersection of professional skincare and modern beauty standards. The final output resonates as a balanced collaboration, proving that meticulous attention to lighting and composition remains the most effective tool in luxury skincare marketing today.
Project Clinique · Honey Collection
Clinique leans into the intersection of refinement and accessibility with their latest Honey Collection campaign, a project that elevates standard cosmetic marketing through a lens of editorial minimalism. By stripping away complex art direction in favor of clean, light grey studio backdrops and a bright, high-key lighting palette, the series allows the product to take center stage alongside the diverse cast of talent. Photographers Stephen McGinn and Rebecca Siegel execute these portraits with a surgical precision that emphasizes texture over artifice, utilizing studio strobe lighting to achieve an even, glowing finish on every subject. The collection feels inherently rooted in the reality of the wearer, focusing on warm bronze and nude tones that complement the individual features of each model. By balancing the technical demands of a commercial beauty campaign with the soft, intimate framing often reserved for high-end fashion editorials, the project creates a sense of harmony. The styling—characterized by textured white tops and sleek, pulled-back hairstyles—ensures the focus remains entirely on the skin-first approach central to the brand identity. This work demonstrates how modern beauty photography succeeds when it prioritizes clarity, utilizing a disciplined visual language to create a polished, cohesive aesthetic that resonates as both professional and deeply personal in a saturated market.
Project Clinique · Clinique Even Better
Clinique presents a campaign for its Even Better Clinical dark spot clearing serum, featuring a visual identity defined by high-tech lighting and a clinical aesthetic. The project, photographed by Tais Sirote, bridges the gap between commercial product photography and beauty portraiture through a unified, polished lens. Across both the product shots and the portrait work, the imagery utilizes sharp beams of directional light, faceted crystal props, and reflective surfaces to emphasize the clarity of the serum. The campaign leans into a clean, minimal palette of whites, desaturated greys, and deep blues, utilizing CGI 3D render techniques to maintain a precise, high-end commercial polish throughout the series.
Clinique · Beyond Perfecting
Clinique showcases its Super Concealer in this focused commercial production for the Beyond Perfecting campaign. The spot utilizes a clean, minimalist studio environment to highlight the product’s application and coverage capabilities across a diverse cast. The edit leans into a direct, clinical aesthetic, utilizing live-action techniques and close-up framing to examine skin texture and product performance. Golden Projects managed the production for the campaign, which emphasizes a straightforward, benefit-driven approach to beauty advertising.
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