Clinique
Clinique's clinical skincare and cosmetics campaigns across beauty and skincare
Featured Clinique projects
This week's top Clinique projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Clinique · CLINIQUE CHUBBY STICK 26 Campaign
The Clinique Chubby Stick 26 campaign centers on a series of beauty portraits that highlight the product’s pigment and finish. Photographed by Betina du Toit, the campaign leans into a clean, minimalist aesthetic that allows the cosmetic textures and glossy applications to remain the focal point. The imagery utilizes macro framing and natural light to capture details such as flushed cheeks and vibrant red lipstick. The shoot features styling by Ondine Azoulay, with hair styling by Mideyah Parker and makeup artistry by Chiho Omae, maintaining a consistent commercial tone across the editorial-style portraits.
Clinique, Nike · Life is a Marathon
Life is a Marathon is a collaborative fitness campaign for Clinique and Nike that explores the intersection of personal routine and athletic movement. The project follows an urban trajectory, tracing a morning progression from private rituals to high-intensity studio exercise. The narrative leans into a cinematic aesthetic, utilizing moody interior lighting and deliberate monochrome transitions to underscore the energy of an early commute. By weaving together product application and active movement, the piece highlights the demands of an active lifestyle within a metropolitan environment.
Clinique · Xmas
Clinique presents its seasonal skincare lineup in this holiday-focused commercial video. The footage captures the brand's regimen through a mix of product close-ups and personal application scenes, set within a brightly lit studio environment. Featuring a palette of warm seasonal tones contrasted against clean white surfaces, the commercial highlights product textures and gift packaging. The sequence moves dynamically between these macro product details and live-action shots of models using the skincare range.
Project Clinique · Douglas Makeup School By Clinique
Clinique presents the Douglas Makeup School campaign, a series of beauty portraits focused on technical cosmetic application. Photographed by Ivan Genasi, the imagery highlights professional makeup artistry through clean, studio-lit compositions. The project channels a commercial aesthetic, utilizing bright beauty light to emphasize detailed eye makeup and precise skin textures. The portraits maintain a polished consistency, showcasing product interaction against a neutral backdrop.
Project Clinique · CLINIQUE Moisture Surge Campaign
Clinique’s Moisture Surge campaign channels a clean and minimalist aesthetic, focusing on product efficacy through tight portraiture and macro detail. Photographed and directed by Betina du Toit, the series leverages natural light and soft lighting to highlight skin texture and hydration. The imagery maintains a consistent, polished commercial look against seamless white backdrops. Models Jiwon Christine Ra and others are featured throughout the campaign, with styling by Seppe Tirabassi. The beauty production includes hair styling by Matt Benns, makeup by Chiho Omae, and manicures by Honey.
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