YSL Beauty
YSL Beauty's high-fashion cosmetics, skincare and fragrance campaigns across beauty
Featured YSL Beauty projects
This week's top YSL Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
YSL Beauty · Rosé & Loli Bahia
YSL Beauty presents a high-fashion campaign for its latest collection, featuring brand ambassadors Rosé and Loli Bahia. The commercial video focuses on a refined cosmetic showcase, alternating between intense macro cinematography of red lipstick application and polished portraits of the talent in tailored black outerwear. The project channels a minimalist aesthetic, utilizing clean, architectural backdrops to anchor the cinematic lighting. Designed for a high-end commercial context, the live-action sequence integrates crisp typography to highlight product performance throughout the film. Developed by agency BETC, the campaign production was handled by Prose on Pixels with production service support from Palma Pictures.
Project YSL Beauty · YSL OR ROUGE L’HUILE
YSL Beauty presents a portrait-led campaign for its Or Rouge L'Huile skincare range. Shot by photographer Amy Troost and featuring model Aylah Peterson, the series focuses on the tactile, luxury nature of the product through a refined, minimalist lens. The imagery employs clean beauty light and warm, directional highlights to emphasize both the model and the intricate product mechanics of the gold-accented bottle. The work maintains a polished aesthetic, utilizing a deep red studio backdrop to unify the visual narrative across portraiture and still-life product compositions.
Project YSL Beauty · Yves Saint Laurent Libre Flowers & Flames Fragrance 2024
YSL Beauty presents the campaign for Libre Flowers & Flames, a fragrance launch captured through an intimate, editorial lens. Photographer Tyler Mitchell directs the visual narrative, focusing on portraits of Hailey Bieber and Precious Lee that emphasize organic textures and direct expression. Fashion editor and stylist Yohana Lebasi shapes the aesthetic, coordinating the wardrobe against weathered stone and lush foliage. The campaign utilizes natural light to highlight the brand's metallic gold accents and the contrast of floral elements. Designer Anthony Vaccarello informs the project's visual direction, establishing a moody and clean look that anchors the fragrance's identity.
Project YSL Beauty · Black Opium 2026 Campaign
The 2026 Black Opium campaign for YSL Beauty masterfully captures the essence of nocturnal allure, grounding the iconic fragrance in a world of refined intimacy and dark, cinematic sophistication. Through the lens of photographer William Arcand, the campaign leans into a moody, high-end aesthetic that defines the modern fragrance category. The visual narrative centers on actor Alisha Boe, who anchors the imagery with a calm, neutral expression that effortlessly conveys the brand's signature confidence. The project utilizes low-key chiaroscuro lighting to elevate the tactile details of the scene, highlighting the contrast between the subject’s soft, wavy hair and the sleek, minimalist black satin of her attire. By placing the subject within the plush, deep burgundy and magenta leather interior of a luxury vehicle, the production creates a sense of private enclosure that feels both cinematic and intensely personal. The styling, curated by Vanessa Metz, works in tandem with the intricate work of hair stylist Peter Lux and makeup artist Adrien Pinault to maintain a polished, editorial look that feels timeless rather than fleeting. This commercial execution bridges the gap between traditional beauty advertising and high-fashion editorial, proving that a focus on atmospheric texture and precise, natural light is essential for maintaining the prestige associated with the YSL Beauty legacy.
Project YSL Beauty · ALIA for GORILASPAIN
YSL Beauty enters a bold new realm of cosmetic expression in this striking beauty editorial campaign, which pushes the boundaries of traditional makeup artistry through a series of conceptual portraits. The collection, titled ALIA for GORILASPAIN, moves beyond conventional aesthetic standards by treating the face as a sculptural canvas. Photographer Judith Moreno captures this vision with meticulous precision, utilizing studio strobe lighting to emphasize the intricate, three-dimensional textures of micro-bead applications that blanket the subjects in surreal, high-fashion silhouettes. These images read as a masterclass in detail, where clusters of cream, blue, and red beads redefine facial features, while elsewhere, the work leans into minimalist geometric intrigue through the use of swirling, flexible black ribbons. The project further explores high-contrast beauty photography with macro shots of lips finished in vivid red pigments and metallic gold, alongside painterly eyeshadow compositions that celebrate raw skin texture rather than airbrushed perfection. Through the expert lens of Moreno and the subtle, clean finishing work by retouchers Sande and Moore, the project maintains an editorial polish that remains grounded in tactile reality. This series successfully bridges the gap between commercial cosmetics and avant-garde art, offering a sophisticated study of form, color, and texture that demands close inspection of every deliberate, expertly placed detail.
Project YSL Beauty · YSL LOVENUDE KISS SHAPER
In the latest campaign for YSL Beauty, the brand explores the intersection of high-fashion cosmetics and minimalist art through its new LOVENUDE KISS SHAPER project. This beauty portrait focuses on the sophisticated marriage between the product and the individual, capturing a deep-toned aesthetic that feels both elevated and accessible. Photographer Ben Fourmi utilizes precision studio strobe lighting to create a clean, high-definition result that emphasizes the rich pigments of the collection. By centering the composition on a tightly cropped macro perspective, the work allows the viewer to appreciate the interplay between the subject's natural features and the polished application of the product. Makeup artist Elise Ducrot highlights the nuanced textures of the lips, ensuring the deep brown nude shade remains the hero of the frame while maintaining a balanced, professional studio look. Model Bineta Loupdy brings a grounded, confident presence to the portrait, which eschews heavy digital manipulation in favor of a crisp, commercial finish. The project leans into editorial minimalism, stripping away background noise to leave only the raw, elegant essence of the cosmetic line. This collaboration showcases how deliberate framing and precise lighting can transform a simple product shot into a compelling study of modern beauty standards, reinforcing the brand's commitment to delivering sharp, impactful imagery that resonates within the global luxury cosmetics market.
Project YSL Beauty · Loveshine Nude & Lip Shaper
In the latest campaign for YSL Beauty, the brand masterfully leans into the trend of sophisticated minimalism with its Loveshine Nude & Lip Shaper collection. This commercial portrait series strips away the noise of high-concept fashion sets to focus entirely on the intersection of texture and tone, creating a refined aesthetic that speaks to the modern consumer. Captured with the precision of studio strobe lighting, the imagery emphasizes the seamless application and rich pigment of the new lip range. Photographer JuanKr grounds the work in a clean, editorial sensibility, utilizing a soft, monochromatic peach background that allows the products—and the talent—to command the viewer’s full attention. The styling, helmed by Caterina Ospina Buitrago, opts for an understated, polished look that perfectly complements the matte brown hues of the featured cosmetics. The collaboration is further polished by the precise hair styling of Fer Martínez and Jesus De Paula, whose work frames the portrait with a crisp, intentional structure. Retoucher Elena Misjuk ensures every detail remains impeccable, resulting in a cohesive visual narrative that elevates the brand identity through simplicity. By eschewing over-the-top dramatics for a deliberate focus on high-quality product storytelling, the project stands as a testament to the power of deliberate, quiet beauty marketing in the competitive cosmetics landscape.
Project YSL Beauty · Or Rouge YSL
YSL Beauty presents a series of portraits for the Or Rouge collection, featuring model Alicia Lindén Guinez. Photographer Zoe Kovacs captures the skincare line through a series of close-up beauty shots that emphasize skin texture and a refined aesthetic. The imagery channels a warm color palette, utilizing deep red and amber gradients to frame the subject. The campaign leans into a clean, commercial visual language, characterized by soft beauty light and minimalist styling.
Project YSL Beauty · LoveShine Lipstick 2026
For the 2026 launch of YSL Beauty's LoveShine lipstick, the brand leans into a masterclass of refined cosmetic advertising that bridges the gap between high-end editorial polish and sharp commercial appeal. Captured with the precision of photographer Ben Fourmi, the campaign centers on a striking, high-gloss visual narrative that prioritizes texture and luminosity above all else. Featuring model Veerle van der Krabben, the imagery utilizes a crisp studio strobe technique to illuminate the product's reflective, metallic silver casing and the vivid, deeply pigmented finish of the lipstick itself. The composition is unapologetically intimate, utilizing tight portrait framing to draw the viewer into the model's radiant, natural-looking complexion, effectively positioning the lipstick not just as an accessory but as an essential element of modern luxury. By balancing the clean, minimalist aesthetic characteristic of the beauty industry with a high-key lighting setup, the campaign successfully elevates the product launch into a singular, cohesive portrait of desire. Every frame feels deliberate, moving away from cluttered marketing tropes to focus instead on the raw, glossy impact of the formula. This project showcases how essential product clarity and strong, directional portraiture remain the bedrock of successful beauty storytelling in an increasingly saturated digital marketplace, ultimately delivering a campaign that feels both timeless and undeniably fresh.
Project YSL Beauty · YSL Beauty Lovestore
YSL Beauty Lovestore masterfully bridges the gap between high-end cosmetics and approachable lifestyle storytelling in this latest campaign. By stripping away the heavy artifice often associated with luxury beauty, the project opts for a clean, editorial aesthetic that keeps the focus squarely on product efficacy and skin-first radiance. Captured through the lens of photographer Renell Medrano, the series of portraits features model Lila Moss, whose natural, direct gaze invites the viewer into an intimate beauty experience. The visual language leans into a fresh, minimalist direction, utilizing soft natural light to emphasize the glossy textures of the lipstick and the intricate details of the iconic quilted YSL compacts. This commercial approach is elevated by the precise artistry of makeup artist Nadia Tayeh, who creates a glowing, neutral palette, while hair stylist Hos Hounkpatin complements the look with effortless, polished styling. With fashion editor Natasha Colvin curating the understated, modern wardrobe, the project feels both aspirational and grounded. The subtle, out-of-focus retail environment creates a sense of place without distracting from the core narrative of the brand's identity. By prioritizing authentic skin texture and a balanced, high-key lighting approach, the campaign successfully reinforces the YSL Beauty Lovestore as a destination for refined, everyday luxury, proving that a sophisticated brand identity is best expressed through subtle, elevated compositions and intentional, human-centered details.
Project YSL Beauty · Meet Our Newest US Ambassador, Ameli ...
YSL Beauty continues to redefine the standards of modern luxury with its latest cosmetic campaign, which introduces Amelia Gray as the brand's newest US ambassador. This high-end beauty campaign masterfully captures the intersection of intimate portraiture and commercial polish, leaning into a sophisticated visual language that prioritizes natural radiance over heavy artifice. Through the lens of photographer Renell Medrano, the project excels in its editorial minimalism, utilizing soft natural light and precise studio strobe techniques to highlight the tactile details of the brand’s signature metallic packaging and glossy textures. The work is elevated by the nuanced hair styling of Hos Hounkpatin, which provides a sleek frame for Amelia Gray’s striking gaze, while the makeup artistry of Nadia Tayeh brings a subtle, dewy finish to the forefront. By focusing on tight, engaging compositions, the imagery achieves a professional studio feel that feels both accessible and aspirational. Each portrait serves as a testament to the power of clean, focused aesthetics in contemporary cosmetics advertising. The campaign successfully balances the prestige of the YSL logo with the authentic, human quality of its talent, resulting in a cohesive narrative that feels both timeless and sharp. This project stands as a benchmark for how heritage beauty brands can engage an audience through intentional, high-quality visual storytelling that celebrates the natural texture of skin while showcasing premium product excellence.
Project YSL Beauty · Valentine's Day
YSL Beauty embraces a sophisticated, understated aesthetic for its latest Valentine's Day campaign, stripping back the traditional excess of the holiday to focus on the raw elegance of the brand's iconic makeup line. Photographed by Lukasz Pukowiec, the imagery centers on model Loli Bahia, whose poised presence anchors the editorial portrait style that defines the collection. By opting for a refined, matte lip finish rather than high-gloss trends, the campaign leans into a sense of timeless luxury that feels both intimate and aspirational. The composition cleverly utilizes natural light to soften the urban outdoor backdrop, allowing the structured, minimalist blazer worn by Bahia to provide a sharp, clean contrast to the soft, neutral-toned makeup palette. This commercial approach captures the essence of modern cosmetics, where the product—the glittery lipstick tube—is presented as an essential accessory rather than merely an item of vanity. Pukowiec’s eye for detail ensures that the focus remains steadfastly on the interaction between the subject and the object, creating a narrative that speaks to self-assured beauty and quiet confidence. By avoiding overly saturated romantic tropes, YSL Beauty successfully positions its offerings as the perfect intersection of contemporary style and classic refinement, perfectly timed for a season that celebrates connection through a lens of high-fashion sensibility and effortless, elevated glamour.
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