YSL Beauty
YSL Beauty's high-fashion cosmetics, skincare and fragrance campaigns across beauty
Featured YSL Beauty projects
This week's top YSL Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
YSL Beauty · Rosé & Loli Bahia
YSL Beauty presents a high-fashion campaign for its latest collection, featuring brand ambassadors Rosé and Loli Bahia. The commercial video focuses on a refined cosmetic showcase, alternating between intense macro cinematography of red lipstick application and polished portraits of the talent in tailored black outerwear. The project channels a minimalist aesthetic, utilizing clean, architectural backdrops to anchor the cinematic lighting. Designed for a high-end commercial context, the live-action sequence integrates crisp typography to highlight product performance throughout the film. Developed by agency BETC, the campaign production was handled by Prose on Pixels with production service support from Palma Pictures.
Project YSL Beauty · YSL OR ROUGE L’HUILE
YSL Beauty presents a portrait-led campaign for its Or Rouge L'Huile skincare range. Shot by photographer Amy Troost and featuring model Aylah Peterson, the series focuses on the tactile, luxury nature of the product through a refined, minimalist lens. The imagery employs clean beauty light and warm, directional highlights to emphasize both the model and the intricate product mechanics of the gold-accented bottle. The work maintains a polished aesthetic, utilizing a deep red studio backdrop to unify the visual narrative across portraiture and still-life product compositions.
Project YSL Beauty · Yves Saint Laurent Libre Flowers & Flames Fragrance 2024
YSL Beauty presents the campaign for Libre Flowers & Flames, a fragrance launch captured through an intimate, editorial lens. Photographer Tyler Mitchell directs the visual narrative, focusing on portraits of Hailey Bieber and Precious Lee that emphasize organic textures and direct expression. Fashion editor and stylist Yohana Lebasi shapes the aesthetic, coordinating the wardrobe against weathered stone and lush foliage. The campaign utilizes natural light to highlight the brand's metallic gold accents and the contrast of floral elements. Designer Anthony Vaccarello informs the project's visual direction, establishing a moody and clean look that anchors the fragrance's identity.
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