Haircare
Haircare photography has to do something cosmetics and skincare don't — capture movement. On Visie, that craft spans campaign and product photography for marques like Pantene, Herbal Essences, and Tresemmé, shot with a Hair Stylist on set rebuilding the look between nearly every frame.
This week's top Haircare projects
This week's top Haircare projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Olaplex · Olaplex Shape Set
The Olaplex Shape Set campaign centers on a series of commercial beauty portraits and product-focused shots that highlight hair texture and performance. The imagery employs clean studio lighting and minimalist backgrounds to emphasize the sleek styling and product application. Photographer Johnson Lui captures the range through both macro detail and portraiture, with hair styling by Dre Demry Sanders and fashion editing by Dianna Lunt. Makeup artist Laramie complements the aesthetic, utilizing soft light and a polished, professional approach to frame the haircare line.
Project STEEZY · Brand Identity
The new brand identity for STEEZY establishes a sophisticated visual language within the competitive haircare and beauty market by embracing an ethos of editorial minimalism and graphic clarity. At the heart of this project is a focus on product storytelling, where the physical form of the packaging takes center stage through a clean, monochromatic aesthetic. By utilizing a neutral grey palette and high-key lighting, the design team at Joy Studio elevates standard styling creams and foams into sculptural objects. The visual identity leans into a precise balance of bold typography and abstract line art, with each bottle featuring fluid, hand-drawn illustrations that mirror the brand's modern, accessible personality. Executed through a seamless blend of 3D render and CGI techniques alongside carefully staged live-action motion graphics, the brand identity captures a polished, professional sensibility that feels both tactile and high-end. The deliberate use of symmetry and soft, even lighting underscores a commitment to clarity, ensuring that the packaging remains the primary focus. By stripping away extraneous noise, the identity reinforces a premium feel while maintaining a grounded, approachable tone. This cohesive visual system effectively positions STEEZY as a contemporary leader, blending technical precision in CGI with a refined artistic direction that resonates across both digital platforms and physical retail environments.
Project Olaplex · OLAPLEX ᵒ7 Shine Serum Oil Mist 2026 ...
Capturing the radiant essence of healthy hair, the latest campaign for the Olaplex No. 7 Shine Serum Oil Mist serves as a masterclass in aspirational lifestyle photography. Set against a backdrop of sun-drenched coastal vistas, the imagery leans heavily into the warmth of the golden hour to emphasize the product's primary promise of transformative luminosity. Through the lens of photographer Ricardo Ramos, the campaign trades clinical product shots for a candid, breezy narrative that positions hair care as a vital component of a premium summer aesthetic. The visual story relies on natural light to highlight the texture and vibrancy of the models' hair, while the styling by Paul Frederick and deliberate hair artistry from Dre Demry Sanders ground the visuals in an effortless, high-end commercial reality. Makeup artist Allie Smith complements the sun-kissed atmosphere with a fresh, dewy palette that echoes the light-reflecting quality of the mist itself. By integrating clean typography and a relaxed, outdoor energy, the project moves away from static beauty advertising, opting instead for a dynamic approach that feels both authentic and aspirational. Featuring model Anisha Sandhu, the series successfully balances the technical performance of the haircare brand with the emotional appeal of a carefree, sun-soaked day, reinforcing the product as an essential accessory for achieving a brilliant, glossy finish in any environment.
Project Douglas Cosmetics · Douglas Cosmetics Hair Generic Campaign
This haircare campaign for Douglas Cosmetics masterfully leans into editorial minimalism, prioritizing organic texture and the raw beauty of natural hair over artificial intervention. Through a series of tight, intimate portraits and focused macro shots, the project explores the interplay between high-end product efficacy and authentic human features. Photographer Laura Palm employs consistently soft, diffused lighting and a restrained, neutral color palette to create a cohesive visual narrative that highlights skin texture, visible freckles, and the precise, architectural styling of hair. By featuring models including Chinchin Hsu, Sasha Konograeva, and Shahed Elnakhlawy, the imagery celebrates a diverse array of hair types, from high-shine wet looks and voluminous curls to sophisticated, sculpted waves. The artful integration of accessories—such as matte hair clips and amber-toned pins—adds a tactile, cinematic quality to the campaign, bridging the gap between salon-level professionalism and an accessible lifestyle aesthetic. With meticulous makeup artistry provided by Helge Branscheidt and Nina Park, the work maintains a refreshing, dewy clarity. Whether capturing the sleek ripples of a wide-tooth comb or the effortless motion of wind-swept hair, the campaign channels a refined beauty language that feels both modern and timeless. The result is a compelling, polished portfolio that elevates hair grooming into a form of high-fashion expression, ensuring the product remains the sophisticated protagonist of every frame.
Vogue · Travel Diaries by Keratase
Vogue's latest project, Travel Diaries by Kerastase, masterfully captures the intersection of high-end editorial storytelling and authentic personal ritual. Produced in collaboration with the agency 19th & Park, the film offers a voyeuristic glimpse into the private world of a global traveler navigating the refined confines of a boutique New York City hotel room. By focusing on the quiet, tactile moments of unpacking—clear travel pouches, minimalist garments, and the methodical organization of personal care essentials—the piece elevates the mundane act of travel preparation into a compelling lifestyle narrative. The execution relies heavily on a cinematic, live-action technique, utilizing soft, natural lighting that bathes the patterned wallpaper and vintage accents in a warm, inviting glow. This visual restraint allows the viewer to focus on the intimate details of the journey rather than the spectacle of the location itself. By stripping away the noise often associated with travel media, the project leans into a grounded, sophisticated aesthetic that feels both aspirational and deeply relatable. It successfully positions the brand within the magazine, media, and entertainment space, proving that even the briefest glimpse into a traveler's day can convey a sense of elegance and meticulous care that resonates long after the video concludes.
Project Various Campaigns · OLAPLEX ᵒ7 Shine Serum Oil Mist 2026 ...
For the launch of the Olaplex No. 7 Shine Serum Oil Mist, the creative team has delivered a campaign that leans into the aspirational intersection of haircare and high-end beauty, emphasizing vitality through a series of sun-drenched visuals. By prioritizing a bright, clean aesthetic, the project successfully bridges the gap between commercial product clarity and editorial lifestyle storytelling. Photographer Ricardo Ramos centers the work on the interplay of radiant skin and glossy, voluminous hair, utilizing natural light to capture a sense of effortless vitality that feels both authentic and aspirational. The creative vision is bolstered by the precise work of hair stylist Dre Demry Sanders, whose contribution ensures the product benefit of weightless shine is front and center. Meanwhile, makeup artist Allie Smith complements the look with a fresh, glowing complexion that harmonizes with the coastal, outdoor settings. The campaign transitions seamlessly from beachside lifestyle portraits to the deliberate minimalism of a studio strobe environment, where the product is isolated against a high-key background to emphasize its golden, rich texture. Through the lens of fashion editor and stylist Paul Frederick, the visual narrative remains cohesive, grounding the high-performance science of the serum in a relatable, vibrant reality that resonates across contemporary haircare and beauty marketing platforms.
Zara Hair · The Groomed Collection
Zara Hair presents The Groomed Collection, a minimalist video project focusing on the interplay between texture and form. Directed and photographed by Ned Rogers, the campaign highlights a series of close-up portraits, each emphasizing individual grooming details and hair strands. Set against a clean white seamless backdrop, the work leans into monochrome aesthetics to isolate the subject matter. The production, supported by creative agency Baron & Baron, utilizes live-action technique to maintain a cinematic quality across the sequence.
Pantene · 80 Years
Pantene’s 80 Years campaign explores the evolution of personal care and self-determination through a historical lens. The commercial traces key moments in women’s history, moving from a 1946 domestic setting through a 1963 professional milestone and into the 1985 performance arts scene. Produced by GREATERGOOD, the spot employs period-authentic cinematography and a mix of black-and-white archival aesthetics and saturated color grading. The work utilizes live-action technique to ground its narrative in authentic detail, leaning into a cinematic visual style to bridge the gap between distinct historical decades.
Dove Men+Care · The Chant - 90s
Dove Men+Care leans into the intensity of personal preparation and communal passion in this 90-second campaign. The project tracks the daily grooming rituals of various men, pairing intimate bathroom moments with the raw energy of sports fans gathering to support their teams. Crafted by BBDO New York, the film utilizes a moody aesthetic and cinematic lighting to highlight textures like water splashes and haircutting details. The work transitions between solitary self-care and wide-angle crowd scenes, using a live-action technique to ground the narrative in authentic movement.
Project Carnale Room · Fragile Cosmetics Special
The Fragile Cosmetics Special by Carnale Room serves as a masterclass in the intersection of high-fashion beauty editorial and industrial design. This project moves beyond conventional product promotion, instead leaning into a disciplined, monochrome aesthetic that strips away the superfluous to celebrate structural form. Under the precise creative direction of Augusto Arduini and art direction that emphasizes a clean, minimalist silhouette, the campaign relies heavily on the sculptural capabilities of hair stylist Franco Gobbi. Each portrait, captured by photographer Nicolò Parsenziani, channels an architectural quality, utilizing chiaroscuro lighting to elevate textured, slicked-back, and finger-wave styles into works of fine art. The narrative is further refined by fashion stylist Ilaria Norsa, whose contribution ensures that the human element—bare shoulders, subtle postures, and focused expressions—remains in perfect equilibrium with the technical rigor of the packaging. The final output integrates commercial typography and structural product templates with these ethereal, high-contrast photographic prints. By blending the clinical, flat-lay precision of cosmetic packaging design with the raw, cinematic texture of editorial portraiture, the collection achieves a sophisticated tension. It is a bold statement that frames cosmetics not merely as commodities, but as components of an evolving, design-led visual language that feels both timeless and deeply intentional in its execution.
Posh Duo · Horseback Posh
Posh Duo’s Horseback Posh commercial introduces the brand’s hair and beard wax stick through a series of atmospheric vignettes. The campaign leans into a cinematic aesthetic, featuring a man and woman on horseback set against a sandy, twilight coastline. Produced by True Gent, the project uses monochrome live-action techniques to emphasize the interplay of textures between the ocean spray and the product packaging. The narrative juxtaposes wide, silhouetted shots of equestrian movement with macro-focused detail of the grooming product on wet stone.
Pantene · Canvas
The Canvas campaign for Pantene captures a series of vignettes exploring hair expression through a diverse range of individuals. Set across various environments, including city streets, public transport, and interior spaces, the project focuses on the intersection of personal identity and haircare. The production utilizes cinematic lighting and natural tones to highlight distinct hair types and textures. Created in collaboration with TownHouse and featuring sound design by MAS-Music and Strategy, the film adopts a live-action technique to ground the narrative in everyday moments.
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