Maison Margiela
Maison Margiela's avant-garde deconstruction and cinematic campaigns across fashion and beauty
Featured Maison Margiela projects
This week's top Maison Margiela projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maison Margiela · Anonymity
Maison Margiela’s Anonymity project explores the tension between identity and concealment within the luxury fashion sector. Creative director Glenn Martens and director/photographer Thibaut Grevet construct a series of editorial images that lean into surreal and cinematic aesthetics, often utilizing hard light and chiaroscuro techniques to heighten the sense of mystery. Featuring actor Rebecca Hall, the visuals move between stark, night-time outdoor settings and rich, interior environments. The styling prioritizes tactile textures and draped silhouettes, with recurring motifs of obscured faces and intricate masks that anchor the project's focus on anonymity.
Project Maison Margiela · Fall 2026 Ad Campaign
The Maison Margiela Fall 2026 'ANONYMITY' advertising campaign, overseen by Creative Director Glenn Martens, explores a synthesis of sculptural form and obscured identity. Photographed by Thibaut Grevet, the series leans into a moody, high-contrast aesthetic that bridges static still-life product imagery with surreal narrative portraits. The campaign features actor Rebecca Hall alongside figures shrouded in intricate, textured head coverings and metallic masks. These compositions utilize hard direct flash and dramatic chiaroscuro lighting against eclectic backdrops—ranging from warm wood-paneled interiors to rain-drenched streets. Styling by Ursina Gysi prioritizes tactile layers and structural silhouettes, further accented by sleek hair by Tom Wright and luminous makeup by Lucia Pica.
Project Maison Margiela · Maison Margiela Fragrances Lazy Sund ...
Maison Margiela Fragrances masterfully captures the essence of tranquility in its latest campaign, an evocative exploration of the Sunday morning ritual. Through the lens of photographer Casper Sejersen, the imagery leans into a dreamlike, minimalist aesthetic that translates the intangible scent of the Lazy Sunday Morning fragrance into a visual experience defined by crisp linens and soft, diffused natural light. Creative director Sarah Bassett orchestrates a series of surreal compositions where the architecture of sleep is reimagined through stacks of white mattresses and carefully curated bed linens, creating a cinematic narrative of comfort and isolation. The project utilizes a restrained, monochromatic color palette to mirror the clarity of the product, with fashion editor and stylist Robbie Spencer lending an editorial touch to the textures of fabric and loungewear. These lifestyle visuals move beyond traditional product photography, opting instead for a quiet, intimate storytelling approach that highlights the interplay between structure and soft-focus softness. By grounding the brand in these curated, peaceful moments, the campaign succeeds in positioning the fragrance as an essential accessory for slow-paced living. With meticulous casting overseen by Mollie Dendle, the imagery maintains a cohesive, human-centric focus that feels both aspirational and deeply grounded in the everyday, marking a refined evolution in the brand's visual identity within the beauty and fragrance industry.
Project Maison Margiela · 'Scentsorium Collection' Spring 2026 Ad Campaign
The Scentsorium Collection Spring 2026 ad campaign for Maison Margiela is a masterclass in conceptual fragrance marketing, blending high-concept editorial photography with an evocative, cinematic sensibility. Under the vision of creative director Fabien Baron, the project channels a raw, emotional narrative that transcends traditional beauty advertising. The campaign utilizes a stark, high-key studio strobe aesthetic to anchor the delicate, artisanal nature of the scents against themes of decay and desire. Through the lens of director of photography Darius Khondji, the imagery oscillates between intimate portraiture and sculptural product studies, pairing crystal-clear glass bottles with organic elements like charred paper, thorny branches, and flickering flames. Featuring talent Lulu Tenney and Leon Dame, the project leans into a sense of emotive turbulence, characterized by dramatic, high-contrast black and white photography that captures everything from silent, laughing intimacy to visceral, screaming intensity. Every composition—executed with meticulous floral and prop styling—serves to ground the abstract fragrance chapters, such as Blaze of Stillness and Silent Fury, in tactile reality. This fusion of avant-garde fashion DNA and sensory exploration defines the collection, positioning each fragrance not merely as a product, but as an atmospheric experience. By stripping back the background to a neutral, minimalist stage, the campaign forces an unrelenting focus on the interplay of texture, shadow, and human connection, establishing a bold new visual language for the house.
Project Maison Margiela · THE 12 DAYS OF MARGIELA
Maison Margiela once again proves its mastery of deconstruction and architectural rigor with The 12 Days of Margiela, a compelling fashion campaign that strips away the noise to focus on the raw essence of luxury tailoring. Photographed by the sharp creative duo Melanie and Ramon, the series operates within the refined language of editorial minimalism, placing the focus squarely on the relationship between textile and form. Through a sequence of portraits featuring model Baba Diagne, the project explores the interplay of high-contrast lighting and soft, ethereal lens flares, creating a visual tension between sharp, structured blazers and the fluid, dreamlike atmosphere of the compositions. The use of cinematic, studio strobe techniques elevates the garments, allowing the architectural lines of avant-garde eyewear and the textured precision of ribbed knitwear to command the viewer’s attention. By leveraging a neutral, monochromatic palette, the imagery leans into a sophisticated, timeless aesthetic that underscores the house's avant-garde heritage while maintaining a clean, commercial polish. The decision to oscillate between crisp, defined portraits and movement-infused, split-frame captures lends a rhythmic, evocative quality to the collection. This series is not merely a showcase of menswear but a tactile investigation into the silhouette, where every pleat, drawstring, and zipper becomes a deliberate, artistic statement within the enduring narrative of the Maison Margiela brand.
Project Maison Margiela · 'Artisanal' Fall 2025 Ad Campaign
For the Maison Margiela Artisanal Fall 2025 ad campaign, creative director Glenn Martens orchestrates a profound exploration of identity, materiality, and the tension between art and utility. Shot by photographer Arnaud Lajeunie, this fashion editorial channels an avant-garde spirit through a series of surreal, highly textural compositions that challenge the viewer’s perception of the human form. Models, including Abény Nhial and Balat Pal, serve as living sculptures, their features consistently obscured by elaborate masks, intricate lace veils, and shimmering plastic head coverings. The execution relies heavily on a dynamic live-action technique, juxtaposing sharp, editorial minimalism against the raw, industrial aesthetic of layered paper collages and atelier-style backdrops. Through the expert eye of stylist Olivier Rizzo, the collection’s reliance on synthetic materials—like crinkled plastic and sheer, translucent fabrics—is elevated, creating an ethereal, futuristic silhouette that feels both grounded and otherworldly. By weaving together macro shots of artisanal embroidery and sweeping cinematic wide frames, the campaign leans into the house’s legacy of deconstruction. The imagery achieves a rare, dreamlike fluidity, utilizing natural light and studio strobe lighting to emphasize the ornate details of the garments while maintaining a cohesive, high-fashion narrative that feels uniquely Margiela.
Project Maison Margiela · Fall 2025 Ad Campaign
For the Maison Margiela Fall 2025 ad campaign, the brand leans into its signature avant-garde ethos, delivering a visual narrative that bridges the gap between high-fashion editorial and cinematic storytelling. Under the creative direction of Glenn Martens, the campaign masterfully synthesizes raw, tactile textures with sharp, architectural tailoring. Captured through the lens of photographer Paolo Roversi, the series utilizes dramatic studio strobe and low-key chiaroscuro lighting to elevate both the apparel and the house’s iconic leather accessories. The imagery, featuring Miley Cyrus, prioritizes a moody, desaturated palette that allows the interplay of skin, fabric, and artistic paint strokes to take center stage. With styling by Robbie Spencer, the campaign highlights signature Tabi-inspired footwear and distressed, painterly textures that feel both industrial and deeply personal. The production is rounded out by the precise contributions of hair artist Eugene Souleiman and makeup artist Lucia Pica, whose work on monochromatic eye details and slicked-back silhouettes enhances the collection’s minimalist, high-fashion impact. By focusing on structural silhouettes against stark, mottled backdrops, the campaign presents an exploration of form and identity. Every frame serves as a testament to the brand's heritage, utilizing bold lighting and purposeful composition to transform everyday luxury into a striking piece of conceptual art that feels both timeless and aggressively modern.
Project Maison Margiela · Maison Margiela Autumn-Winter 2025
Maison Margiela presents its Autumn-Winter 2025 collection through a series of editorials that capture the house's penchant for architectural tailoring and deconstructed silhouettes. The project features entertainer Miley Cyrus, whose presence anchors the series through a blend of candid backstage reportage and stark studio portraits. Photographer Ava Van Osdol utilizes a range of lighting and capture techniques, shifting between high-contrast flash, moody long exposures, and tactile analogue film. These varied aesthetic treatments emphasize the collection’s raw atmosphere and precise garment construction. The visual narrative is supported by the work of hair stylist Eugene Souleiman and makeup artist Lucia Pica, who incorporate avant-garde, graphic elements that align with the brand’s experimental design philosophy.
Project Maison Margiela · Maison Margiela Holiday
Maison Margiela presents a Holiday campaign that captures the brand’s avant-garde approach through a series of editorial portraits. Photographed by Frank Lebon, the work features an interplay of industrial elements and refined tailoring, utilising high-speed photography to freeze paper fragments and glitter in motion across a reflective studio floor. The imagery, shaped by fashion editor Robbie Spencer and designer Glenn Martens, highlights layered silhouettes ranging from deconstructed blazers to sheer fabric veils. The aesthetic leans into a surreal, monochrome atmosphere with hard and soft lighting techniques that define the textured garments and accessories. Casting by Anita Bitton, with hair by Tom Wright and makeup by Thierry Do Nascimento, completes the production.
Project Maison Margiela · Maison Margiela Autumn-Winter 2025
Maison Margiela presents the Autumn-Winter 2025 campaign, an editorial collection featuring entertainer Miley Cyrus. Photographed by Paolo Roversi, the imagery leans into a moody aesthetic, defined by its monochromatic palette and gritty textures. The project incorporates analogue film techniques and low-key chiaroscuro lighting to highlight the collection's sculptural silhouettes and high-contrast forms. Styling by Robbie Spencer, hair by Eugene Souleiman, and makeup by Lucia Pica emphasize the collection's focus on material texture and artistic detail. The campaign also features set design by Jean-Hughes de Chatillon and manicures by Hanae Goumri.
Project Maison Margiela · Maison Margiela Artisanal 2025
Maison Margiela presents the Artisanal 2025 collection, captured in a series of editorial fashion images. The project leans into a minimalist aesthetic, featuring avant-garde silhouettes constructed from molded transparent materials. Photographer Arnaud Lajeunie utilizes soft studio lighting against a clean white backdrop to frame the collection. The series features creative input from designer Glenn Martens and fashion editor/stylist Olivier Rizzo. Additional production credits include hair stylist Gary Gill, makeup artist Inge Grognard, and casting director Anita Bitton.
Project Maison Margiela · Maison Margiela Spring-Summer 2025 Avant-Première Collection
Maison Margiela presents its Spring-Summer 2025 Avant-Première collection through a series of editorial images that emphasize structural design and tactile textures. Developed under the creative direction of John Galliano, the campaign leans into a deliberate, minimalist aesthetic, utilising natural light and a muted color palette to highlight the collection's tailoring and accessories. The photography, captured by Szilveszter Mako, places model Hsin-Yu Liu within textured architectural alcoves and rustic studio settings. These environments serve as a neutral backdrop for the collection's structured handbags and layered apparel. The visual language utilizes analogue film techniques and monochrome grading to create a grainy, refined quality throughout the series. Key collaborators include fashion stylist Tom Guinness, hair stylist Pierpaolo Lai, and makeup artist Vanessa Icareg, with set design by Edith di Monda and casting by Jess Hallett. Produced by Siyan Chen, the campaign maintains a consistent, desaturated focus that centers on the craft of the garments and the grain of the materials.
Explore other Fragrance brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
