Acqua di Parma presents Cedro Virtuoso, a fragrance campaign centered on the intersection of scent and artisanal craftsmanship. The visual narrative highlights the collection's flacons alongside hand-turned wooden sculptures and raw carving materials, leaning into a tactile, material-focused aesthetic.
Photographer Yago Castromil captures the bottles against textured, industrial backdrops, utilizing natural light and warm tones to emphasize the liquid's amber hue. Set design by Andrea Cellerino bridges the gap between the product and the woodworking process, with executive production by Camilla Tisi.