Cosmetics
Cosmetics photography runs on a constraint most categories never face: the product has to look exactly the same colour on camera as it does on skin, in every shade a brand sells. On Visie, that craft spans campaign photography and product photography for marques like MAC Cosmetics, Bobbi Brown, Maybelline, and Fenty Beauty.
This week's top Cosmetics projects
This week's top Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Target · Brand Identity
Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.
Project Byredo · Isabelle Hupert
Byredo spotlights actor Isabelle Huppert in this beauty campaign, defined by a saturated, monochromatic red palette. Photographer Ferry van der Nat captures the editorial series, which features sharp, direct lighting to emphasize the glossy textures of patent leather and high-contrast styling. Creative collaboration includes fashion editor and stylist Jonathan Huguet, who centers the aesthetic around bold leather garments and layered accessories. The production features hair styling by Joseph Pujalte, makeup artistry by Hugo Villard, and manicures by Julie Villanova.
Project 10 Magazine USA · DIOR MAKE UP
This beauty editorial for 10 Magazine USA showcases the latest DIOR MAKE UP collections through a series of sharp, close-up portraits. Creative director Peter Philips leads the aesthetic, focusing on precise cosmetic application that ranges from vivid, multi-tonal eyeshadows to high-gloss lips and bold, graphic eyeliner. Photographer Kévin Drelon utilizes clean studio lighting to emphasize facial structure and textural details against a neutral grey background. Fashion editor Pia Abbar provides styling that balances tailored apparel with the striking makeup looks. The series captures model Baptiste Vivo in various studio configurations, prioritizing high-fidelity focus and refined, editorial compositions.
Project Marie Claire France · Harold James Special
The Harold James Special for Marie Claire France is a beauty editorial series focusing on precise, high-contrast cosmetic applications. Featuring photography by Driu Crilly and Tiago Martel, the work leans into macro and graphic techniques to highlight intricate detail in makeup artistry. The project captures vivid color stories, from dual-toned royal blue eyeliner to high-gloss metallic red and gold lip finishes. Alongside the beauty portraits, the series includes a studio portrait of makeup artist Harold James, showcasing the interplay between clean studio aesthetics and detailed pigment work. Key creative contributions include makeup artistry by Harold James, hair styling by Stephane Lancien, and casting by Barbara Blanchard, with on-camera appearances by models Beck Hume and Koujayn Wiew.
Project Dust Magazine China · DIOR Beauty: LOST IN THE MIRROR- Curated by Peter Philips
DIOR Beauty: LOST IN THE MIRROR, produced for Dust Magazine China, presents a series of avant-garde beauty portraits that explore the intersection of cosmetics and experimental visual art. Curated by creative director Peter Philips and captured by photographer David Ferrua, the project leans into high-impact editorial techniques, utilizing graphic overlays, textured fabric veils, and mixed-media embellishments. The series features art direction by Dou Qianlin, with meticulous hair styling by Sebastien Bascle and manicures by Sylvie Vacca. Production was managed by Julien Pegourier, with casting directed by David Chen. Across the portraits, the imagery maintains a clean, minimalist studio aesthetic that emphasizes the technical precision of the makeup artistry and varied textures.
Project Saie Beauty · Saie Beauty Fall 2026
Saie Beauty presents its Fall 2026 campaign, a series of images centered on the brand's latest cosmetic releases. Featuring Helena Christensen, the project utilizes a minimalist commercial aesthetic to focus on product application and natural finishes. Photographer Jenn Collins captures the talent in a variety of studio-based portraits and full-body compositions set against seamless white backgrounds. The visuals incorporate elements such as floating product motifs and integrated typography, emphasizing the "Uncomplicated Eye" collection. Creative execution includes hair styling by Dawson Hiegert and makeup artistry by Soo Park, leaning into clean, polished beauty light to highlight textures and product detail.
Project Saie Beauty · Saie Supersuede Eyeshadow Campaign
Saie Beauty presents a campaign for its Supersuede Eyeshadow line, focusing on clean, intimate beauty portraiture. The series explores warm, earth-toned palettes through close-up macro shots that emphasize skin texture and the subtle metallic sheen of the product. The visual language employs soft, directional natural light against muted teal and white studio backdrops, maintaining a consistent minimalist aesthetic across both individual portraits and group shots. Photographer Lulu Mcardle captures the campaign with a focus on refined cosmetic detailing. The production features fashion styling by Karolyn Pho, hair by Tiago Goya, and makeup artistry by Sophie Haig, with on-camera talent including Jac Jagaciak, Olamide Ogundele, and Zhong Mei.
Marc Jacobs · Marc Jacobs Beauty Re-Launch
Marc Jacobs marks the return of its beauty line with a high-energy campaign video focused on vibrant cosmetics. The project highlights bold makeup applications, ranging from saturated lip pigments to intricate eye detailing, presented against a stark, neutral grey backdrop. The commercial, produced with live-action techniques, maintains a polished aesthetic through careful post-production. Studio RM handled the finishing, contributing to the crisp lighting and saturated color palette that define the brand's relaunch visuals.
Project L'Oreal Paris · Kendall Jenner Takes Flight in L’Oréal x Mugler’s Makeup Comeback
L'Oréal Paris presents a beauty campaign for the L'Oréal x Mugler makeup collaboration, featuring Kendall Jenner. The project leans into architectural aesthetics and a refined studio look, utilizing diffused soft light to create a polished, high-fashion atmosphere. The creative execution shifts between structural, industrial settings and classic portraiture. Jenner is captured in both full-length shots on a steel-framed catwalk and intimate close-ups, highlighting the product collection through precise beauty styling and clean, deliberate compositions.
Prada Beauty · Paradoxe
Prada Beauty leans into the multifaceted nature of identity with its latest campaign for the Paradoxe fragrance, capturing a refined dialogue between the brand and its global ambassador, Zendaya. Directed by Barry Jenkins, the cinematic film functions as a thoughtful exploration of personal evolution, moving beyond traditional beauty marketing to establish a genuine emotional connection with the viewer. By utilizing a live-action technique, the project emphasizes a grounded, authentic aesthetic that relies on soft, natural lighting and a carefully curated palette of muted earthy tones. Zendaya serves as the anchor of this narrative, her presence elevated by the meticulous fashion styling of Law Roach, whose minimalist approach—featuring a sleek pink sleeveless top and sharp midi skirt—perfectly mirrors the brand's sophisticated identity. The visual language is defined by controlled camera movements and deliberate framing, elevating the urban settings into spaces of intimate reflection. Production houses PHANTASM and SMUGGLER provide the logistical backbone to this high-end fragrance campaign, ensuring that every frame resonates with a polished, editorial quality. By blending lifestyle elements with a cinematic perspective, Prada Beauty successfully positions Paradoxe as a scent for the modern woman who embraces change, making the fragrance feel as much like a personal manifesto as it does a luxury commodity in the crowded beauty landscape.
Project Beyond Noise · Beauty of Summer
Beyond Noise explores the intersection of raw material and summer vibrancy in Beauty of Summer, a visually arresting cosmetics campaign that elevates product imagery through an unapologetic focus on sensory detail. Photographed by Betina du Toit, the project masterfully employs macro photography to transform everyday makeup into sculptural elements, emphasizing the thick, creamy consistency of pigments against the sharp, architectural lines of the palette. Under the guidance of fashion director Alice Lefons, the campaign leans into a high-key aesthetic that celebrates color saturation, pairing warm palettes of orange and red with the cool, refreshing pop of opaque blue nail lacquer. This editorial approach bridges the gap between traditional beauty advertising and artistic still life, utilizing hard light to highlight the glossy finish of braided sandals alongside the delicate, crumbling textures of pressed powder. Makeup artist Rebecca Wordingham provides a sophisticated edge to the visuals, while model Maryamo Musse brings a grounded, modern presence that keeps the high-fashion styling feeling accessible and alive. By stripping away conventional lifestyle clutter and focusing on the tactile quality of the products, the campaign reads as an intimate study of form and pigment. The result is a refined, minimalist exploration of summer beauty that relies on precise composition and texture rather than heavy retouching to command the viewer’s undivided attention.
Mando · Sniff Bert's Bits - Bacteria Social Video
In a refreshingly bold move for the skincare industry, the Mando brand has unveiled a comedic social video titled Sniff Bert's Bits, effectively stripping away the clinical sterility often associated with body care advertising. Developed by agency MIRIMAR, the piece utilizes a clever, hand-drawn animation style to demystify the science behind body odor. By personifying odor-causing bacteria as colorful, troublesome characters grazing on a textured terrain of human skin, the narrative transforms a mundane personal hygiene hurdle into a whimsical battleground. The creative choice to deploy playful motion graphics and cartoonish weaponry against these bacterial invaders provides an accessible visual language for the product's efficacy. Production house FOX DEN captures a high-contrast aesthetic, placing these vibrant, humor-driven characters against a stark, bold blue background that demands attention within the fast-paced environment of social media feeds. The sonic landscape, masterfully crafted by John Merikoski and the team at Eleven, underscores the lighthearted tone, ensuring the technical explanation of the deodorant mechanism remains engaging rather than didactic. By leaning into this stylized, irreverent storytelling, Mando manages to articulate a complex skincare message through a seamless blend of traditional illustration and dynamic motion graphics. It is a standout example of how brands can leverage humor to turn functional education into shareable, high-impact content that resonates deeply with a modern digital audience.
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