Cosmetics
Cosmetics photography runs on a constraint most categories never face: the product has to look exactly the same colour on camera as it does on skin, in every shade a brand sells. On Visie, that craft spans campaign photography and product photography for marques like MAC Cosmetics, Bobbi Brown, Maybelline, and Fenty Beauty.
This week's top Cosmetics projects
This week's top Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Glossier · Have Yourself A Merry Little Meltdown
Glossier's "Have Yourself A Merry Little Meltdown" campaign captures intimate holiday moments through a series of candid lifestyle vignettes. Directed by Steven Brahms, the commercial leans into warm, naturalistic domestic scenes that highlight personal care routines set against detailed interiors. The production features cinematography by Jake Saner and editing by Rodan Tekle. The work utilizes live-action techniques to build a relaxed, candid aesthetic across various home environments, emphasizing an authentic approach to seasonal lifestyle narratives.
e.l.f. cosmetics · Astronaut
e.l.f. cosmetics presents 'Astronaut,' a brand commercial that transports viewers to the lunar surface through immersive science fiction imagery. The project leans into high-production-value VFX and cinematic widescreen framing to build a detailed space exploration environment. The narrative centers on astronauts navigating spacecraft control rooms and performing tasks in a zero-gravity setting. Creative direction from Chief Creative Officer Avi Baliga at Tombras emphasizes a minimalist approach, blending live-action technique with action-oriented sequences to showcase the product within a distinct, atmospheric context.
e.l.f. cosmetics · The e.l.f.ing Magical Sisters
The e.l.f. cosmetics campaign, The e.l.f.ing Magical Sisters, is a commercial spot that leans into a moody, intimate atmosphere. Directed by Hannah Levy, the video features three women gathered in a candle-lit domestic setting to demonstrate the versatility of the brand's beauty range. The live-action piece relies on a warm color palette to highlight the application process and the functionality of the products across varied looks. The execution emphasizes natural dialogue and detailed close-ups to showcase the cosmetics within a cozy, dimly lit interior.
Project Target · Brand Identity
Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.
Project Haus Labs · HAUS LABS | Bronzing Veil Campaign
The Haus Labs Bronzing Veil campaign presents a series of minimalist beauty portraits designed to showcase the luminous, sun-kissed finish of the brand’s signature bronzing range. Shot by photographer Betina du Toit under the creative direction of Katharina Korbjuhn, the campaign leans into a clean, editorial aesthetic defined by bright studio lighting and seamless white backdrops. Featuring model Raquel Brito, the imagery emphasizes tactile cosmetic textures and a warm color palette. Fashion editor Daniel Gaines contributes a minimalist approach to styling, while makeup artist Sandy Nicha focuses on radiant skin finishes, complemented by manicures from Lolly Koon. The project integrates commercial product close-ups with portraiture, using soft directional light to highlight the product packaging and the natural glow of the subjects.
Project Haus Labs · Haus Labs Bronzing Veil Campaign
The Haus Labs Bronzing Veil campaign channels a minimalist aesthetic to highlight the brand's sun-kissed cosmetic collection. Through a series of clean beauty portraits and product-focused imagery, the campaign emphasizes radiant skin textures and warm, glowing tones. Photographer Betina du Toit and creative director Katharina Korbjuhn utilize soft lighting and seamless white backgrounds to maintain a polished, commercial look. Featuring model Raquel Brito, the work incorporates precise makeup artistry by Sandy Nicha and fashion styling by Daniel Gaines to center the product packaging against a natural, luminous complexion.
Project Byredo · Isabelle Hupert
Byredo spotlights actor Isabelle Huppert in this beauty campaign, defined by a saturated, monochromatic red palette. Photographer Ferry van der Nat captures the editorial series, which features sharp, direct lighting to emphasize the glossy textures of patent leather and high-contrast styling. Creative collaboration includes fashion editor and stylist Jonathan Huguet, who centers the aesthetic around bold leather garments and layered accessories. The production features hair styling by Joseph Pujalte, makeup artistry by Hugo Villard, and manicures by Julie Villanova.
e.l.f. cosmetics · The e.l.f.ing Magical Sisters
e.l.f. cosmetics presents The e.l.f.ing Magical Sisters, a commercial video directed by Hannah Levy and produced by Hungryman. The spot features three women interacting in a cozy living room, centered around the application of the brand's makeup stick products. Captured with a moody, intimate atmosphere, the production employs low-key lighting and rich tones. The visual narrative relies on live-action technique, set against a backdrop of flickering candles to create a warm, candlelit aesthetic.
Project 10 Magazine USA · DIOR MAKE UP
This beauty editorial for 10 Magazine USA showcases the latest DIOR MAKE UP collections through a series of sharp, close-up portraits. Creative director Peter Philips leads the aesthetic, focusing on precise cosmetic application that ranges from vivid, multi-tonal eyeshadows to high-gloss lips and bold, graphic eyeliner. Photographer Kévin Drelon utilizes clean studio lighting to emphasize facial structure and textural details against a neutral grey background. Fashion editor Pia Abbar provides styling that balances tailored apparel with the striking makeup looks. The series captures model Baptiste Vivo in various studio configurations, prioritizing high-fidelity focus and refined, editorial compositions.
Project Marie Claire France · Harold James Special
The Harold James Special for Marie Claire France is a beauty editorial series focusing on precise, high-contrast cosmetic applications. Featuring photography by Driu Crilly and Tiago Martel, the work leans into macro and graphic techniques to highlight intricate detail in makeup artistry. The project captures vivid color stories, from dual-toned royal blue eyeliner to high-gloss metallic red and gold lip finishes. Alongside the beauty portraits, the series includes a studio portrait of makeup artist Harold James, showcasing the interplay between clean studio aesthetics and detailed pigment work. Key creative contributions include makeup artistry by Harold James, hair styling by Stephane Lancien, and casting by Barbara Blanchard, with on-camera appearances by models Beck Hume and Koujayn Wiew.
Project Dust Magazine China · DIOR Beauty: LOST IN THE MIRROR- Curated by Peter Philips
DIOR Beauty: LOST IN THE MIRROR, produced for Dust Magazine China, presents a series of avant-garde beauty portraits that explore the intersection of cosmetics and experimental visual art. Curated by creative director Peter Philips and captured by photographer David Ferrua, the project leans into high-impact editorial techniques, utilizing graphic overlays, textured fabric veils, and mixed-media embellishments. The series features art direction by Dou Qianlin, with meticulous hair styling by Sebastien Bascle and manicures by Sylvie Vacca. Production was managed by Julien Pegourier, with casting directed by David Chen. Across the portraits, the imagery maintains a clean, minimalist studio aesthetic that emphasizes the technical precision of the makeup artistry and varied textures.
MANSCAPED · Post Pic Clarity
MANSCAPED presents Post Pic Clarity, a commercial spot within the cosmetics and beauty industry. The project leans into a cinematic aesthetic, utilizing live-action technique and warm lighting to ground the narrative in a relatable domestic bathroom setting. Featuring a man interacting with his smartphone in a domestic environment, the piece utilizes a vertical format tailored for digital engagement. Production for the commercial was led by Patrick Koitzsch.
Top Cosmetics brands
Browse the world's most renowned Cosmetics brands, their projects and creatives who worked with them.
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