Cosmetics
Cosmetics photography runs on a constraint most categories never face: the product has to look exactly the same colour on camera as it does on skin, in every shade a brand sells. On Visie, that craft spans campaign photography and product photography for marques like MAC Cosmetics, Bobbi Brown, Maybelline, and Fenty Beauty.
This week's top Cosmetics projects
This week's top Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Marc Jacobs · Marc Jacobs Beauty Re-Launch
The campaign for the Marc Jacobs Beauty re-launch centers on a series of high-energy portraits and dynamic shots showcasing bold makeup aesthetics. The commercial spot utilizes live-action techniques to highlight vibrant pigment and expressive styling against a clean, minimalist background. Studio RM led the post-production efforts, contributing to the final polished look through precise color grading and crisp lighting. The project captures a diverse ensemble of talent, emphasizing color-rich finishes across the brand's latest collection.
Prada Beauty · Paradoxe
Prada Beauty leans into the multifaceted nature of identity with its latest campaign for the Paradoxe fragrance, capturing a refined dialogue between the brand and its global ambassador, Zendaya. Directed by Barry Jenkins, the cinematic film functions as a thoughtful exploration of personal evolution, moving beyond traditional beauty marketing to establish a genuine emotional connection with the viewer. By utilizing a live-action technique, the project emphasizes a grounded, authentic aesthetic that relies on soft, natural lighting and a carefully curated palette of muted earthy tones. Zendaya serves as the anchor of this narrative, her presence elevated by the meticulous fashion styling of Law Roach, whose minimalist approach—featuring a sleek pink sleeveless top and sharp midi skirt—perfectly mirrors the brand's sophisticated identity. The visual language is defined by controlled camera movements and deliberate framing, elevating the urban settings into spaces of intimate reflection. Production houses PHANTASM and SMUGGLER provide the logistical backbone to this high-end fragrance campaign, ensuring that every frame resonates with a polished, editorial quality. By blending lifestyle elements with a cinematic perspective, Prada Beauty successfully positions Paradoxe as a scent for the modern woman who embraces change, making the fragrance feel as much like a personal manifesto as it does a luxury commodity in the crowded beauty landscape.
Project 10 Magazine USA · DIOR MAKE UP
This beauty editorial series for 10 Magazine USA showcases the latest makeup collections from Dior. Captured with a clean, editorial aesthetic, the imagery utilizes professional beauty lighting to emphasize precise makeup application and skin texture. Photographer Kévin Drelon collaborated with creative director Peter Philips to document the work, which features model Baptiste Vivo. The shoot focuses on sharp compositions and high-contrast styling curated by fashion editor Pia Abbar, set against neutral studio backdrops.
Project Marie Claire France · Harold James Special
The Harold James Special for Marie Claire France is a beauty editorial series focusing on precise, high-impact makeup artistry. Photography duo Driu Crilly and Tiago Martel capture the work through a range of macro and close-up portraits, emphasizing intricate skin textures and bold cosmetic pigments. The visuals lean into a glossy, tactile aesthetic, utilizing sharp studio lighting to highlight graphic eyeliner, vibrant lacquers, and metallic color palettes. Featuring makeup artistry by Harold James, the series explores high-contrast looks against minimalist backgrounds. The editorial also includes a studio portrait of James, rounding out the documentation of his collaborative process with hair stylist Stephane Lancien and models Beck Hume and Koujayn Wiew.
Project Dust Magazine China · DIOR Beauty: LOST IN THE MIRROR- Curated by Peter Philips
DIOR Beauty: LOST IN THE MIRROR is a high-concept beauty editorial feature for Dust Magazine China. Curated by creative director Peter Philips and captured by photographer David Ferrua, the project explores avant-garde aesthetics through a series of striking portrait studies. The work balances precise, clean studio lighting with experimental styling and bold color interventions. Art direction by Dou Qianlin facilitates a narrative that shifts between minimalist polish and maximalist texture, incorporating elements such as graphic tape, sequins, and sculptural hair styling. With production managed by Julien Pegourier, the series features hair styling by Sebastien Bascle, manicures by Sylvie Vacca, and casting by David Chen, creating a cohesive visual exploration of modern cosmetics.
Project Loreal · Kendall Jenner Takes Flight in L’Oréal x Mugler’s Makeup Comeback
L’Oréal Paris collaborates with Mugler for this beauty campaign featuring Kendall Jenner. The project leans into a high-contrast visual identity, capturing Jenner in both architectural, industrial environments and clean, minimalist studio portraits. The imagery utilizes polished and commercial techniques to highlight the product collaboration. Key visuals feature Jenner in structured, monochromatic fashion pieces and close-up beauty portraits that emphasize precise makeup application, including matte tones and sculpted blush.
Project Beyond Noise · Beauty of Summer
Beyond Noise explores the intersection of raw material and summer vibrancy in Beauty of Summer, a visually arresting cosmetics campaign that elevates product imagery through an unapologetic focus on sensory detail. Photographed by Betina du Toit, the project masterfully employs macro photography to transform everyday makeup into sculptural elements, emphasizing the thick, creamy consistency of pigments against the sharp, architectural lines of the palette. Under the guidance of fashion director Alice Lefons, the campaign leans into a high-key aesthetic that celebrates color saturation, pairing warm palettes of orange and red with the cool, refreshing pop of opaque blue nail lacquer. This editorial approach bridges the gap between traditional beauty advertising and artistic still life, utilizing hard light to highlight the glossy finish of braided sandals alongside the delicate, crumbling textures of pressed powder. Makeup artist Rebecca Wordingham provides a sophisticated edge to the visuals, while model Maryamo Musse brings a grounded, modern presence that keeps the high-fashion styling feeling accessible and alive. By stripping away conventional lifestyle clutter and focusing on the tactile quality of the products, the campaign reads as an intimate study of form and pigment. The result is a refined, minimalist exploration of summer beauty that relies on precise composition and texture rather than heavy retouching to command the viewer’s undivided attention.
Mando · Sniff Bert's Bits - Bacteria Social Video
In a refreshingly bold move for the skincare industry, the Mando brand has unveiled a comedic social video titled Sniff Bert's Bits, effectively stripping away the clinical sterility often associated with body care advertising. Developed by agency MIRIMAR, the piece utilizes a clever, hand-drawn animation style to demystify the science behind body odor. By personifying odor-causing bacteria as colorful, troublesome characters grazing on a textured terrain of human skin, the narrative transforms a mundane personal hygiene hurdle into a whimsical battleground. The creative choice to deploy playful motion graphics and cartoonish weaponry against these bacterial invaders provides an accessible visual language for the product's efficacy. Production house FOX DEN captures a high-contrast aesthetic, placing these vibrant, humor-driven characters against a stark, bold blue background that demands attention within the fast-paced environment of social media feeds. The sonic landscape, masterfully crafted by John Merikoski and the team at Eleven, underscores the lighthearted tone, ensuring the technical explanation of the deodorant mechanism remains engaging rather than didactic. By leaning into this stylized, irreverent storytelling, Mando manages to articulate a complex skincare message through a seamless blend of traditional illustration and dynamic motion graphics. It is a standout example of how brands can leverage humor to turn functional education into shareable, high-impact content that resonates deeply with a modern digital audience.
Mando · Sniff Bert's Bits - Hero 90s
In a bold departure from conventional entertainment marketing, the Mando project titled Sniff Bert's Bits - Hero 90s delivers an unapologetically absurdist spectacle that leans into the eccentricities of comedian Bert Kreischer. This high-concept music, media and entertainment piece functions as a satirical riff on 1990s aesthetic tropes, effectively merging high-fashion sensibilities with raw, comedic performance art. Through a live-action technique, the film captures Kreischer in a series of jarringly surreal vignettes, moving from a vibrant, color-saturated squatting performance atop a minimalist circular platform to a moody, introspective walk through a contemporary architectural landscape. The visual identity of the work is defined by its stark, high-contrast black-and-white filming, punctuated by soft, diffused lighting that elevates the project beyond a simple gag into a stylized commentary on celebrity culture. With creative oversight from agency MIRIMAR and production handled by the team at FOX DEN, the narrative remains grounded in a provocative, whole-body experiment that thrives on its own irreverence. The atmospheric tension is expertly underscored by a sophisticated sound design provided by Eleven and John Merikoski, which uses slow motion pacing to emphasize the absurdity of the visuals. This project succeeds by committing fully to its own eccentric vision, proving that even the most bizarre concepts can achieve a cinematic polish when executed with stylistic precision.
Project rhode Skin · rhode Skin Rhode Summer 26
The rhode Skin Rhode Summer 26 campaign masterfully defines the intersection of editorial polish and commercial clarity, leaning into a minimalist aesthetic that prioritizes the tactility of healthy, radiant skin. Under the precise lens of photographer Kayla Connors, the project employs high-key studio lighting and natural light to create a series of portraits that feel both aspirational and deeply grounded. Through a series of tight, intimate compositions, the campaign showcases a diverse range of models, including Feyi May and Michell Rodriguez, whose glowing, dewy complexions serve as the primary canvas for the brand’s skincare and lip-focused offerings. The styling, curated by fashion editor Dani Michelle, relies on simple, neutral layers to maintain a focus on the products themselves, while the soft, clean beauty light highlights the dewy makeup finishes achieved by makeup artist Leah Darcy. Each shot acts as a study in beauty-led imagery, utilizing a consistent, bright white backdrop that forces the viewer to engage directly with the refined textures of the packaging and the luminosity of the skin. By stripping away visual clutter, the campaign successfully elevates the product-centric narrative, proving that in the saturated world of beauty, a commitment to high-end minimalism remains the most compelling way to resonate with a modern, skincare-savvy audience.
Liquid Death x goodwipes · Buttler
In a masterclass of unconventional brand synergy, Liquid Death and Goodwipes have joined forces to launch Buttler, a comedic commercial advertisement that subverts the expectations of the CPG industry. The narrative centers on a distinguished elderly man cast as a formal butler, complete with a traditional tuxedo and white gloves, who navigates an otherwise stark and edgy product landscape with impeccable poise. By presenting vanilla-scented wet wipes on polished silver platters, the spot leans into the sharp contrast between old-world service and the disruptive, punk-rock ethos synonymous with Liquid Death. The execution benefits from a polished, high-key aesthetic that captures the intricate textures of the butler’s attire while maintaining the clarity necessary for product-focused retail messaging. Produced by Death Machine, the cinematic live-action technique is bolstered by precise post-production and VFX work from the teams at Ben Conway and Company 3 LA, alongside a sound design by Tyler Beasley that anchors the humor. The result is a memorable piece of brand storytelling that manages to feel both sophisticated and absurd. By subverting the category norms of personal care marketing, the campaign successfully elevates a mundane item into a piece of must-see content, proving that even the most unexpected collaborations can thrive when executed with a clear, tongue-in-cheek creative vision that respects the audience's appetite for authentic, genre-bending entertainment.
Dove · Real Beauty
Dove makes a bold stylistic departure in its latest Real Beauty campaign, shedding its traditional documentary approach to embrace the high-fashion grandeur of a modern-day masquerade ball. Set within a historic architectural interior defined by towering vaulted ceilings and ornate moulding, the film crafts a narrative of inclusive elegance that feels both timeless and remarkably fresh. By centering a diverse cast adorned in intricate, period-inspired costumes—complete with ruffled skirts, corseted bodices, and elaborate masks—the creative team behind Mythology reimagines the brand’s core mission through a lens of opulent self-expression. The production leverages a sophisticated live-action technique, utilizing warm, natural light that cascades through arched windows to heighten the texture of fine silks and delicate lace. This cinematic lifestyle imagery prioritizes a fluid, dynamic camera movement that captures the collective joy of the ballroom, eschewing rigid posing in favor of authentic human connection. By blending high-fashion aesthetic sensibilities with the brand's enduring commitment to diverse representation, the work successfully elevates the concept of beauty into a theatrical, romantic spectacle. The resulting visual language is one of soft, luminous color tones and carefully curated art direction, proving that the celebration of real beauty can thrive even within the most polished, stylized, and aspirational creative frameworks typically reserved for luxury fashion houses.
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