e.l.f. cosmetics: The e.l.f.ing Magical Sisters
Brand
Date
Oct 2026
Description
The e.l.f. cosmetics campaign, The e.l.f.ing Magical Sisters, is a commercial spot that leans into a moody, intimate atmosphere. Directed by Hannah Levy, the video features three women gathered in a candle-lit domestic setting to demonstrate the versatility of the brand's beauty range. The live-action piece relies on a warm color palette to highlight the application process and the functionality of the products across varied looks. The execution emphasizes natural dialogue and detailed close-ups to showcase the cosmetics within a cozy, dimly lit interior.
Style
Horizontal, Commercial, Moody, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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