Pantene
Pantene's cinematic campaigns and haircare storytelling across beauty and personal care
Featured Pantene projects
This week's top Pantene projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pantene · 80 Years
Pantene’s 80 Years campaign explores the evolution of personal care and self-determination through a historical lens. The commercial traces key moments in women’s history, moving from a 1946 domestic setting through a 1963 professional milestone and into the 1985 performance arts scene. Produced by GREATERGOOD, the spot employs period-authentic cinematography and a mix of black-and-white archival aesthetics and saturated color grading. The work utilizes live-action technique to ground its narrative in authentic detail, leaning into a cinematic visual style to bridge the gap between distinct historical decades.
Pantene · Canvas
The Canvas campaign for Pantene captures a series of vignettes exploring hair expression through a diverse range of individuals. Set across various environments, including city streets, public transport, and interior spaces, the project focuses on the intersection of personal identity and haircare. The production utilizes cinematic lighting and natural tones to highlight distinct hair types and textures. Created in collaboration with TownHouse and featuring sound design by MAS-Music and Strategy, the film adopts a live-action technique to ground the narrative in everyday moments.
Explore other Haircare brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.