Lancôme
Lancôme's high-end beauty campaigns and global ambassador portraits across cosmetics and skincare
Featured Lancôme projects
This week's top Lancôme projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Lancôme · Spring 2026 Ad Campaign
Lancôme leans into a high-energy, nostalgic aesthetic for its Spring 2026 ad campaign, masterfully bridging the gap between luxury beauty and retro pop culture. Captured through the lens of photographer Carlijn Jacobs, the series features singer and actress Olivia Rodrigo as the face of the collection, perfectly embodying a modern, youthful sophistication. The campaign utilizes editorial and lifestyle photography techniques to ground the brand in a vibrant, sun-drenched narrative that feels both timeless and distinctly contemporary. By juxtaposing bright, saturated magenta backdrops with the serene, coastal blues of a poolside setting, the visuals evoke a mid-century-inspired charm that is elevated by the sharp, editorial minimalism of the styling. The use of natural light and high-key lighting ensures that the skin tones remain the hero of every frame, while the creative inclusion of kitschy, tech-forward props like portable cassette players adds a playful, tactile dimension to the commercial narrative. This balance of studio-lit precision and relaxed, outdoor lifestyle imagery solidifies the campaign as a masterclass in modern beauty branding. Every frame, from the close-up portraits showcasing vibrant lip colors to the poised, symmetrical compositions, reflects a cohesive vision that feels refreshingly authentic. The synergy between Rodrigo’s poised demeanor and the carefully curated color palette results in a campaign that feels as sun-drenched and hopeful as the season it celebrates.
Lancôme · L'Absolu Rouge
Lancôme presents L'Absolu Rouge, a beauty commercial featuring a series of models showcasing the product's range of lipstick shades. Directed with a focus on high-fashion aesthetics, the project leans into clean, minimalist visuals to highlight pigment application and product detail. The execution relies on live-action techniques, set against a stark white background. With creative agency Publicis Luxe, the production features a high-energy sequence of shots paired with curated props, including red furniture and rotary phones, to provide a polished, rhythmic presentation of the cosmetics line.
Lancôme · Mother's Day
Lancôme celebrates Mother's Day with a commercial spot centered on actress Julia Roberts. The campaign leans into a celebratory aesthetic, blending live-action technique with layered VFX to create an uplifting mood. The film transitions from scenes of children in a lush, green outdoor setting to a bright, minimalist studio environment. Julia Roberts appears against a soft pink backdrop, framed by floating abstract floral graphics and petals. Production was handled by LGN FILMS with creative input from Publicis Luxe, featuring dynamic camera movements and close-ups that emphasize the fragrance product.
Lancôme · Skin Idôle 3 Serum SuperTint
Lancôme introduces the Skin Idôle 3 Serum SuperTint through a beauty commercial that centers on the product's unique formulation. The film balances macro product cinematography with application sequences, showcasing the fluid consistency of the serum against a minimalist white backdrop. Developed by Publicis Luxe, the production combines live-action technique with 3D render and CGI elements to highlight the applicator and product texture. Post-production and VFX were handled by D-Factory, while Prodigious Paris provided the sound design for the campaign.
Lancôme · Juicy Tubes x Aya Nakamura
Lancôme collaborates with singer Aya Nakamura for this commercial campaign promoting the Juicy Tubes lip gloss range. The creative direction, led by Publicis Luxe, places Nakamura in a sepia-toned cafe setting that highlights the product through intimate, lifestyle-focused visuals. The spot features a live-action technique with warm lighting and a refined color grade that complements the aesthetic of the cafe props. Production was handled by HENRY, with additional support from Prodigious Paris on sound and PAUME for post-production and VFX.
Lancôme · Celebrate The Holidays with Julia Roberts, Isabelle Rossellini, Aya Nakamura & Ni Ni
Lancôme gathers its global ambassadors for a cinematic holiday campaign set against a backdrop of snowy mountain landscapes. The narrative follows Julia Roberts, Isabelle Rossellini, Aya Nakamura, and Ni Ni as they travel aboard a luxury vintage train, bridging the gap between high-end fashion and seasonal storytelling. Produced by Superprime Films with agency Publicis Luxe, the work utilizes a blend of live-action technique and CGI to detail the train's ornate, wood-panelled interiors. The production leans into a rich, cinematic aesthetic, contrasting warm cabin interiors with the cool-toned environment captured through sweeping exterior shots.
Project Lancôme · HAPPY BIRTHDAY CAMPAIGN
The Lancôme Happy Birthday campaign presents a series of clean, high-end beauty portraits that highlight the brand's expansive cosmetic and skincare range. Shot against a crisp, white seamless background, the collection focuses on detailed skin texture and professional makeup application, utilising soft, even studio beauty lighting to maintain a polished commercial aesthetic. Photographed by Irina Shestakova with fashion editing and styling by Steven Doan, the imagery features a diverse cast of talent in playful, candid poses. Each portrait leans into a minimal, bright style, showcasing vibrant makeup techniques—from graphic winged eyeliner to glossy lip finishes—while integrating product-led shots that spotlight specific packaging details.
Lancôme · Life Is Beautiful
Lancôme explores textures and intimacy in the campaign film, Life Is Beautiful. The project features a series of close-up portraits of women, set against a clean white background that prioritizes natural skin tones and minimal, elegant styling. Developed by agency Publicis Luxe, the production leans into soft, diffused lighting and a neutral color palette. Floral accents and detailed shots of jewelry emphasize a refined aesthetic, maintaining a consistent commercial tone throughout the film's sequence.
Project Lancôme · Lancôme Absolue Spring 2025
For the Lancôme Absolue Spring 2025 campaign, photographer Ben Fourmi captures a series of beauty portraits featuring model Hana Jirickova. The imagery leans into a refined, commercial aesthetic, defined by polished compositions and warm, luminous light that accentuates skin texture. Makeup artist Amelie Moutia highlights these features through a clean, intentional application, framing the subject in tight, vertical portraits. The campaign establishes a consistent visual language across both still and video assets.
Project Lancôme · LANCÔME HYDRA ZEN CRÈME DE JOUR
Lancôme presents the campaign for Hydra Zen Crème de Jour, a beauty series centered on the skincare product’s hydration properties. Captured by photographer Florian Sommet, the imagery features model Chelsey Weimar in a set of clean, minimalist portraits. The project leans into a bright commercial aesthetic, utilizing soft lighting to emphasize natural radiance and skin texture. The composition remains consistent across the series, framing the subject against a seamless white background to maintain a polished look. Typographic elements are incorporated into the visual flow to highlight product benefits.
Project Lancôme · Lancôme Absolue The Fluid Foundation Celebrity Campaign
Lancôme presents a celebrity campaign for their Absolue The Fluid Foundation featuring actor Jelly Lin. The series of portraits highlights the product through a clean commercial aesthetic, focusing on skin texture and luminous tones. Photographer Shi Hui Jun utilizes soft beauty light to create a polished look across the series. The imagery leans into a neutral, warm color palette, incorporating gold accents and minimalist styling to complement the luxury branding of the foundation.
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