Byredo
Byredo's minimalist fragrance, cosmetics and luxury campaigns across beauty and fashion
Featured Byredo projects
This week's top Byredo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Byredo · Isabelle Hupert
Byredo spotlights actor Isabelle Huppert in this beauty campaign, defined by a saturated, monochromatic red palette. Photographer Ferry van der Nat captures the editorial series, which features sharp, direct lighting to emphasize the glossy textures of patent leather and high-contrast styling. Creative collaboration includes fashion editor and stylist Jonathan Huguet, who centers the aesthetic around bold leather garments and layered accessories. The production features hair styling by Joseph Pujalte, makeup artistry by Hugo Villard, and manicures by Julie Villanova.
Project Byredo · Byredo Bal d’Afrique 2026
Byredo continues to master the art of sensory storytelling with its latest campaign for Bal d’Afrique, a project that elevates the fragrance category through a fusion of high-fashion editorialism and rhythmic, natural movement. Captured with an expert eye by photographer Philip-Daniel Ducasse, the series relies on the fluidity of the human form to mirror the complex, evocative notes of the scent. Through the collaboration of fashion editor and stylist Raphael Hirsch alongside fashion market editor Jahn Affah, the campaign leans into a sophisticated aesthetic characterized by textured fringe, bold cobalt tailoring, and metallic mesh layering. These visual elements provide a tactile counterpoint to the minimalist, neutral backdrops of weathered concrete and warm wooden paneling. The campaign utilizes natural light to accentuate the depth of tone and the subtle sheen of silk, grounding the high-concept imagery in a visceral reality. Featuring models Amaka Okafor, Ottawa Kwami, and Jean Desire, the portraiture emphasizes a narrative of dynamic poise, where the subjects exist in a space between stillness and choreography. By blending commercial precision with an expressive editorial lens, this project reinforces Byredo’s position as a leader in beauty branding, proving that the most effective fragrance campaigns are those that translate abstract olfactory experiences into a powerful, tangible visual language that resonates far beyond the shelf.
Project Byredo · Virasaat jewelry collection
Byredo continues to push the boundaries of luxury presentation with its latest Virasaat jewelry collection, a campaign that eschews traditional product photography in favor of a raw, intimate exploration of adornment. Captured by the lens of Estévez and Belloso, the series leans into an editorial aesthetic that celebrates the tactile relationship between fine metalwork and the human form. By utilizing macro photography and precise soft light, the creative team transforms the jewelry into a visceral extension of the body. Whether it is a gold hoop earring resting against a tongue or a layered silver chain casting delicate shadows over an eye, the imagery invites a focus on skin texture, ink, and the reflective brilliance of the pieces themselves. This commercial endeavor balances the stark, minimalist backdrop of a studio environment with the organic reality of the subject, utilizing a live-action technique that highlights piercing procedures and tattoo artistry. With expert hair styling from Yumiko Hikage and nuanced makeup by Jennifer Le Corre, the collection reads as a modern manifesto on ornamentation. The result is a cinematic and graphic portfolio that captures Byredo's signature avant-garde spirit, proving that in this campaign, the jewelry does not merely sit upon the skin but rather engages in a deliberate, high-contrast dialogue with the wearer's own anatomy.
Byredo · Byredo Holiday
Byredo’s holiday campaign transitions between pastoral outdoor settings and intimate, hearth-side interiors to capture the brand's seasonal narrative. The live-action project centers on a group of young adults engaged in festive rituals, from unboxing gifts to quiet moments shared with an Irish Setter. Produced by YOUTH MODE, the film utilizes cinematic slow motion and warm lighting to emphasize natural textures throughout the scenes. The production features a sonic landscape provided by YOUTH MODE, grounding the visual aesthetic in a nostalgic, 1980s-inspired tone.
Project Byredo · Byredo Holiday Campaign
Byredo marks the festive season with a holiday campaign centered on winter-inspired imagery. Captured by photographer Francesco Nazardo, the visuals lean into a clean editorial aesthetic, contrasting stark white snow textures with seasonal accessories and product placement. The series features minimalist compositions, utilizing natural light and high-contrast elements. The campaign highlights the brand's fragrance portfolio through a clean, graphic approach to seasonal storytelling.
Project Byredo · BIBLIOPHILIA
Byredo explores the sensory intersection of fragrance and literature in its Bibliophilia project. Captured by photographer Carlijn Jacobs, the series features model Tanya Churbanova in a sequence of intimate, editorial portraits that emphasize tactile details and chromatic warmth. Working with makeup artist Lucia Pica, the campaign leans into a sophisticated aesthetic, defined by metallic copper tones, glossy textures, and clean, macro-focused compositions. The imagery utilizes soft light to highlight skin texture, resulting in a cohesive visual narrative.
Byredo · SMUGGLER - Tall are the Roots
Byredo’s latest film project, Tall are the Roots, features a cinematic exploration of movement and texture. The piece centres on close-up, low-angle shots of a subject traversing a wet brick pathway, emphasizing the dynamic motion of a layered, ruffled cream-colored skirt and contrasting footwear. Produced by SMUGGLER, the film leans into an atmospheric aesthetic, utilizing moody natural lighting and a distinct grainy, analogue film quality to heighten the visual depth. The imagery is paired with an introspective voiceover, creating a deliberate tone that bridges the gap between fashion storytelling and filmic portraiture.
Project Byredo · Byredo "Blanche Absolu" parfum
Byredo introduces the Blanche Absolu fragrance in a campaign captured by photographer Alexandra Leese. The series leans into a monochromatic aesthetic, utilizing soft, natural light to emphasize tactile textures and a clean, minimalist visual language. Featuring model Manjin Kim, the imagery focuses on intimate portraiture and product placement within a neutral environment. The campaign integrates consistent vertical typography and blue brushstroke elements, maintaining a distinct commercial identity throughout.
Project Byredo · AI Concept
This AI concept series for Byredo explores fragrance aesthetics through a fusion of organic textures and product design. Created by Slate Studios, the project centers on hero shots of the brand's eau de parfum and extrait de parfum lines. Each composition utilizes 3D render / CGI techniques to frame the bottles against distinct, high-contrast settings. The work moves from minimalist, floral-focused arrangements to tactile macro studies of glistening fruit, emphasizing the interaction between natural surfaces and synthetic glass flacons through detailed, directional lighting.
Project Byredo · CGI
Byredo presents a series of product visualizations for Mojave Ghost, utilizing 3D CGI to explore the structural details of the fragrance bottle. This commercial campaign leans into a minimalist aesthetic, highlighting the interplay between the glass flacon and its monochromatic environment. Produced by Slate Studios, the project employs high-contrast lighting and optical refractions to emphasize the vessel's sculptural form. Through precise 3D rendering and chiaroscuro techniques, the visuals focus on the interplay of light against transparent surfaces, captured across a variety of studio perspectives.
Project Byredo · UGC
This series of commercial still life photography for Byredo highlights the brand’s fragrance and beauty range through a curated, minimalist aesthetic. The imagery explores product tactility, positioning items like the Rose Noir Eau de Parfum and Blanche Kabuki brush against clean, high-contrast backdrops and warm, textured surfaces. Execution across the campaign leans into graphic hard light and natural lighting to emphasize material textures, from polished gold jewelry to woven cane and ceramic tile. Production and content creation were handled by Slate Studios.
Project Byredo · Lip Care
Byredo Lip Care presents a campaign focusing on the textures and finishes of their latest cosmetic collection. The project, led by creative director Ben Gorham and photographer Antoni Ciufo, explores the intersection of product design and editorial portraiture through a series of vertical, commercial-grade images. Techniques such as macro photography and soft, diffused beauty lighting emphasize individual skin detail and product application. The imagery balances high-polished object shots of metallic casings with diverse beauty portraits, featuring styling by Lily Zhang, hair by David Harborow, and makeup by Lucia Pica. The campaign utilizes consistent white graphic typography to define the visual identity across each composition.
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