Neutrogena
Neutrogena's clinical skincare commercials and talent-led beauty campaigns
Featured Neutrogena projects
This week's top Neutrogena projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Neutrogena · Nicole Kidman - What Power Really Looks Like
Neutrogena presents a commercial spot featuring Nicole Kidman, centering on the Rapid Wrinkle Repair range. The film utilizes a clean, high-end cosmetic aesthetic, relying on soft beauty light and a minimalist studio environment to focus on product texture and cream consistency. Developed by agency DDB Worldwide with sound design from Motive Music Sound, the project employs live-action techniques to emphasize a direct, conversational approach. Close-up sequences showcase the product jar and formulations against reflective surfaces, grounding the advertisement in a polished, clinical look.
Neutrogena · Sorry for the Stress!
This Neutrogena campaign for the cosmetics industry features a series of candid encounters captured across New York City. The live-action project leans into an unvarnished aesthetic, using handheld camera movement and natural light to frame a sequence of direct-to-camera addresses. The film navigates urban environments, moving between storefronts, delis, and residential steps. Set against a backdrop of overcast skies, the visual execution prioritizes a cinematic, documentary-style approach to everyday dialogue.
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