Fragrance
Fragrance is the one beauty category where the product itself can't be photographed — a scent has no image, so the creative load falls on the bottle, the liquid, and the light. On Visie, that craft spans campaign and product photography for marques like Byredo, Jo Malone, and Tom Ford Beauty.
This week's top Fragrance projects
This week's top Fragrance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Aesop · A Time to Embrace
Aesop explores themes of intimacy and ritual in this commercial video, 'A Time to Embrace.' Set within a vintage train car, the project channels a cinematic atmosphere as passengers engage in quiet moments of care and attention to detail. The film features live-action sequences that utilize warm, natural light to highlight textures across the interior. Directed by Elena Heatherwick with creative direction by Ai Kato, the production leans into a grounded, observant aesthetic. Key collaborators include art directors India Munn, Daniela Granados, and Ana Minguez, with cinematography by Jan Vrhovnik.
Dior Beauty · Holiday 2026
The Dior Beauty Holiday 2026 campaign spotlights the brand’s luxury fragrance collection through a series of cinematic, live-action sequences. Set within an ornate, gold-toned interior, the project places the perfume bottles and intricate packaging at the center of the narrative, utilizing warm, directional lighting to accentuate metallic textures and holiday-focused gift displays. Creative director Peter Philips leads the visual identity of the project, which stars Anya Taylor-Joy alongside Deva Cassel. The commercial focuses on the presentation of the collection, leaning into a polished, high-end aesthetic.
Chanel Beauty · CHANEL N°5 l’Extrait
Chanel Beauty presents a cinematic campaign for N°5 l’Extrait, focusing on the botanical origins of the iconic fragrance. The project leans into a documentary aesthetic, utilizing natural light and an analogue film technique to ground the narrative in the jasmine fields of the harvest. Margot Robbie leads the visual story, moving through expansive landscapes that highlight traditional craftsmanship and raw ingredients. The execution relies on warm, clean colour grading and handheld camera movement to foster an observational, candid atmosphere. Macro photography and shallow depth-of-field close-ups emphasize the organic textures of both the jasmine petals and the harvesting process, reinforcing a connection to the natural environment.
Axe · For Days That Run Hot
Axe explores the realities of thermal regulation in this commercial film, For Days That Run Hot. Directed by Cassandra Brooksbank and produced by FANCY, the spot centers on a young man navigating a crowded, sweltering subway car during a snowy winter commute. The production utilizes observational camera work and cinematic lighting to lean into the discomfort of the scene. The creative direction from Mik Manulik and Ashley Marshall highlights the contrast between the external winter conditions and the heat within the confined space, employing live-action technique to ground the humorous premise.
Project Victoria Beckham · Hotel Portofino Extrait de Parfum
Victoria Beckham stars in this fragrance campaign for the Hotel Portofino Extrait de Parfum. Photographed by Mert & Marcus with styling by Isa Kountoure, the project leans into a warm, cinematic aesthetic that prioritizes soft natural light and rich, tactile textures. The visuals utilize golden hour illumination and architectural motifs—including checkered marble flooring and sun-drenched stucco—to anchor the fragrance. The campaign features both portraiture and product-focused editorial imagery, highlighting the metallic fluted design of the flacon against marble surfaces. The project was completed with a contribution from designer Jérôme Epinette.
Project Orebella · Vanilla's Touch
Orebella introduces Vanilla's Touch, a fragrance campaign featuring model Bella Hadid. The imagery leans into a cinematic, editorial aesthetic, utilizing low-key lighting and chiaroscuro techniques to establish a moody and intimate atmosphere. Across the series, Hadid is captured in settings that emphasize metallic textures and water reflections, paired with draped, shimmering garments. The project was developed with design contributions from Jérome Epinette and photography by Orebella, grounding the fragrance in a refined visual language.
Dior Beauty · J'adore Intense
Dior Beauty's campaign for J'adore Intense features artist Rihanna in a series of vignettes filmed at the Palace of Versailles. Directed by Steven Klein, the production leans into a cinematic visual language, utilizing the Hall of Mirrors as a backdrop for a succession of high-fashion looks. The film, which includes cinematography by Larry Smith, emphasizes architectural detail and interior lighting to maintain a polished aesthetic. Production was handled by Superprime, with creative direction provided by KStudio and agency support from TBWA Paris.
Project Various Campaigns · Salt&Stone - Ambrette
For their latest fragrance campaign, Salt&Stone leans into an effortless, tactile aesthetic that masterfully bridges the gap between high-fashion editorial and grounded lifestyle imagery. Photographed by Cornelius Kaess, the campaign captures a sense of sun-drenched intimacy that perfectly reflects the brand's identity within the fragrance and beauty industry. Through a lens of refined commercial photography, the visuals feature models Alba Martin and Luca Fersko in a series of candid, evocative moments that emphasize the sensory nature of scent. The styling, curated by fashion editor Karolyn Pho, leans into a minimalist, vintage-inspired palette that allows the product itself to remain the narrative focal point. The work utilizes natural light to cultivate a warm, authentic atmosphere, framing the fragrance against architectural details like scalloped blue awnings and arched windows to ground the campaign in a tangible, relatable world. By balancing the technical polish of studio-caliber composition with the spontaneous energy of lifestyle photography, the project successfully elevates the consumer experience, transforming a simple bottle of perfume into a symbol of effortless style and modern connection. The result is a cohesive, visual story that speaks to the brand’s commitment to quality while maintaining a distinctly cool, unforced perspective that resonates within the crowded beauty landscape.
Project Valentino Beauty · 'Vendetta' 2026 Ad Campaign
Valentino Beauty presents 'Vendetta,' a 2026 advertising campaign that explores a narrative of intimate encounters across diverse architectural and coastal settings. Featuring talent Dakota Johnson and Alexander Skarsgård, the project leverages a cinematic aesthetic to showcase the brand's latest fragrance line. The production moves between moody, interior low-key set pieces—highlighted by stone masonry and modern design elements—and expansive, sunlit landscapes. Creative direction by Alessandro Michele and direction by Romain Gavras shape a visual language defined by soft, warm light and chiaroscuro techniques. The campaign imagery, captured by photographers Inez & Vinoodh, balances commercial precision with an atmospheric, nostalgic tone that anchors the fragrance in a refined, editorial context.
Dior · Miss Dior Eau de Parfum
In this latest cinematic campaign for the iconic fragrance Miss Dior Eau de Parfum, director Manu Cossu crafts a visual love letter to spontaneous joy and refined femininity. The project leans into a vibrant, romantic aesthetic that captures actress Natalie Portman as she navigates an evocative journey through sun-drenched Parisian streets and tranquil coastal landscapes. By utilizing a polished live-action technique, the film highlights a sense of uninhibited freedom, with Portman dancing through lush, floral-filled scenes that bridge the gap between urban sophistication and natural serenity. The cinematography is defined by warm, golden hues and an ethereal light quality, further enhanced by subtle light leaks and soft lens flares that contribute to a dreamlike atmosphere. These slow motion sequences emphasize a carefree, jubilant energy, allowing the interplay of color and movement to mirror the fragrance's own lively character. Whether she is gracefully moving through elegant interiors or embracing the open air of the coast, the narrative maintains a focus on romantic spontaneity. Supported by the high-production values synonymous with the Dior brand, this campaign successfully blends lifestyle branding with a cinematic sensibility. The final output serves as a masterclass in beauty storytelling, where the intentional use of color grading and evocative floral motifs creates a lingering sense of warmth that feels both aspirational and deeply human.
Hot Girl Summer Eau de Parfum · Megan Thee Stallion
Hot Girl Summer Eau de Parfum commands attention with its latest fragrance campaign, which features Megan Thee Stallion in a visual spectacle that perfectly encapsulates the brand's bold, unapologetic identity. The project leans into a high-energy, fiery aesthetic, positioning the artist against a backdrop of a massive, glowing orange sun and stylized flames. This commercial endeavor utilizes a sophisticated monochromatic color palette, grounding the imagery in rich, molten shades of amber, orange, and gold that mirror the scent's warmth. The production is a masterclass in visual storytelling, relying on a seamless live-action technique and expertly executed VFX to amplify the glamor of the moment. Megan’s look, highlighted by a metallic gold chainmail crop top and voluminous red hair, captures a sense of powerful movement and confidence. Behind the lens, the project was brought to life through the creative vision of the agency FRED & FARID, with production duties handled by Chaos and intricate post-production work delivered by Space Cowboys Studio. By integrating cinematic slow motion and meticulous compositing, the team successfully transforms a fragrance launch into a high-octane sensory experience. This campaign proves that in the beauty industry, a well-crafted visual narrative is just as essential as the product itself, leaving a lasting impression through its deliberate use of light, texture, and high-impact art direction.
YSL · Libre
The latest campaign for YSL Fragrance captures the meticulous intersection of artistry and industrial design that defines the Libre fragrance bottle. By pulling back the curtain on the creative process, the film invites viewers into a sophisticated and contemplative world where molten glass and architectural hardware transform into an object of luxury. The footage features designer Suzanne Dalton in her professional studio, providing an intimate look at the conceptual sketching phase that informs the final form of this iconic beauty product. Utilizing live-action technique and deliberate slow motion, the piece elevates the viewer's appreciation for craftsmanship, focusing on the tactile details of the gold-tone accents and the weight of the glass. The neutral color palette serves to heighten the inherent elegance of the design, ensuring that the brand aesthetic remains at the forefront of the narrative. Through expert post-production and VFX work provided by Space Cowboys Studio, the project achieves a seamless blend of documentary-style storytelling and polished, lifestyle-oriented polish. This editorial approach successfully demystifies the production journey while reinforcing the elevated status of the fragrance, proving that the architecture of a scent is just as critical to the consumer experience as the olfactory notes contained within. The result is a refined statement on the enduring power of design-led beauty marketing.
Top Fragrance brands
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