Fragrance
Fragrance is the one beauty category where the product itself can't be photographed — a scent has no image, so the creative load falls on the bottle, the liquid, and the light. On Visie, that craft spans campaign and product photography for marques like Byredo, Jo Malone, and Tom Ford Beauty.
This week's top Fragrance projects
This week's top Fragrance projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Orebella · Vanilla's Touch
Orebella introduces Vanilla's Touch, a fragrance campaign featuring model Bella Hadid. The imagery leans into a cinematic, editorial aesthetic, utilizing low-key lighting and chiaroscuro techniques to establish a moody and intimate atmosphere. Across the series, Hadid is captured in settings that emphasize metallic textures and water reflections, paired with draped, shimmering garments. The project was developed with design contributions from Jérome Epinette and photography by Orebella, grounding the fragrance in a refined visual language.
Dior Beauty · J'adore Intense
Dior Beauty's campaign for J'adore Intense features artist Rihanna in a series of vignettes filmed at the Palace of Versailles. Directed by Steven Klein, the production leans into a cinematic visual language, utilizing the Hall of Mirrors as a backdrop for a succession of high-fashion looks. The film, which includes cinematography by Larry Smith, emphasizes architectural detail and interior lighting to maintain a polished aesthetic. Production was handled by Superprime, with creative direction provided by KStudio and agency support from TBWA Paris.
Project Various Campaigns · Salt&Stone - Ambrette
For their latest fragrance campaign, Salt&Stone leans into an effortless, tactile aesthetic that masterfully bridges the gap between high-fashion editorial and grounded lifestyle imagery. Photographed by Cornelius Kaess, the campaign captures a sense of sun-drenched intimacy that perfectly reflects the brand's identity within the fragrance and beauty industry. Through a lens of refined commercial photography, the visuals feature models Alba Martin and Luca Fersko in a series of candid, evocative moments that emphasize the sensory nature of scent. The styling, curated by fashion editor Karolyn Pho, leans into a minimalist, vintage-inspired palette that allows the product itself to remain the narrative focal point. The work utilizes natural light to cultivate a warm, authentic atmosphere, framing the fragrance against architectural details like scalloped blue awnings and arched windows to ground the campaign in a tangible, relatable world. By balancing the technical polish of studio-caliber composition with the spontaneous energy of lifestyle photography, the project successfully elevates the consumer experience, transforming a simple bottle of perfume into a symbol of effortless style and modern connection. The result is a cohesive, visual story that speaks to the brand’s commitment to quality while maintaining a distinctly cool, unforced perspective that resonates within the crowded beauty landscape.
Project Valentino Beauty · 'Vendetta' 2026 Ad Campaign
Valentino Beauty presents 'Vendetta,' a 2026 advertising campaign that explores a narrative of intimate encounters across diverse architectural and coastal settings. Featuring talent Dakota Johnson and Alexander Skarsgård, the project leverages a cinematic aesthetic to showcase the brand's latest fragrance line. The production moves between moody, interior low-key set pieces—highlighted by stone masonry and modern design elements—and expansive, sunlit landscapes. Creative direction by Alessandro Michele and direction by Romain Gavras shape a visual language defined by soft, warm light and chiaroscuro techniques. The campaign imagery, captured by photographers Inez & Vinoodh, balances commercial precision with an atmospheric, nostalgic tone that anchors the fragrance in a refined, editorial context.
Dior · Miss Dior Eau de Parfum
In this latest cinematic campaign for the iconic fragrance Miss Dior Eau de Parfum, director Manu Cossu crafts a visual love letter to spontaneous joy and refined femininity. The project leans into a vibrant, romantic aesthetic that captures actress Natalie Portman as she navigates an evocative journey through sun-drenched Parisian streets and tranquil coastal landscapes. By utilizing a polished live-action technique, the film highlights a sense of uninhibited freedom, with Portman dancing through lush, floral-filled scenes that bridge the gap between urban sophistication and natural serenity. The cinematography is defined by warm, golden hues and an ethereal light quality, further enhanced by subtle light leaks and soft lens flares that contribute to a dreamlike atmosphere. These slow motion sequences emphasize a carefree, jubilant energy, allowing the interplay of color and movement to mirror the fragrance's own lively character. Whether she is gracefully moving through elegant interiors or embracing the open air of the coast, the narrative maintains a focus on romantic spontaneity. Supported by the high-production values synonymous with the Dior brand, this campaign successfully blends lifestyle branding with a cinematic sensibility. The final output serves as a masterclass in beauty storytelling, where the intentional use of color grading and evocative floral motifs creates a lingering sense of warmth that feels both aspirational and deeply human.
Project Louis Vuitton · Louis Vuitton x Alex Israel Cologne ...
The collaboration between Louis Vuitton and Alex Israel for this fragrance campaign perfectly captures the intersection of luxury perfumery and nostalgic coastal culture. In a series of highly stylized images, photographer Peter Langer translates the ethereal essence of the scent collection into a visual language that feels both playful and refined. The campaign centers on a recurring motif of miniature vintage station wagons, or surf woodies, which serve as the perfect vessel for the collection's vibrant, gradient-hued perfume bottles. By incorporating elements of editorial minimalism, the project elevates the product to art, with each bottle mirroring the soft, sunset-inspired color palettes of the background gradients. Set designer Nicola Scarlino meticulously crafts these miniature worlds, ensuring that the interplay between the polished glass bottles and the monogram-embossed wood panels of the toy vehicles remains the focus. Through the use of expert studio strobe lighting and cinematic framing, the images achieve a pristine clarity that highlights the textures of glass, wood, and light. This commercial endeavor successfully leans into a dreamlike West Coast aesthetic, using 3D render and CGI techniques alongside traditional photography to evoke a sense of sun-drenched, carefree luxury that defines the essence of the Pacific-inspired fragrance line, resulting in a cohesive and deeply evocative visual narrative for the heritage brand.
Project Jean Paul Gaultier · Les Ateliers Gaultier 2026 Campaign
Jean Paul Gaultier continues its storied legacy of merging high-fashion couture with avant-garde fragrance design in the Les Ateliers Gaultier 2026 campaign. This fragrance and beauty project serves as a sophisticated homage to the brand’s sartorial roots, artfully translating the meticulous craft of atelier work into a visual language of scent and materiality. Photographer Walter Pfeiffer anchors the campaign with a series of striking compositions that lean into editorial minimalism and cinematic depth, utilizing precise studio strobe techniques to accentuate the tactile qualities of the collection. Set designer Sophear Van Froment elevates the narrative by integrating iconic house motifs, such as gold-toned sewing scissors, thimbles, and trailing threads, which physically weave through the frames to link the perfume bottles in a display of structural equilibrium. Whether juxtaposing a vibrant lime-green fragrance against a metallic sewing thimble or curling an organic orange peel around a sculptural wooden silhouette, the visuals capture a sense of refined alchemy. By playing with scale and high-contrast lighting, the campaign successfully elevates the perfume bottle from a commercial product to a curated art object, echoing the precision of a bespoke garment. It is a masterclass in atmospheric storytelling that underscores the tactile nature of scent, ensuring the brand’s identity remains rooted in the spirit of creation and artistic heritage.
Project Maison Margiela · Maison Margiela Fragrances Lazy Sund ...
Maison Margiela Fragrances masterfully captures the essence of tranquility in its latest campaign, an evocative exploration of the Sunday morning ritual. Through the lens of photographer Casper Sejersen, the imagery leans into a dreamlike, minimalist aesthetic that translates the intangible scent of the Lazy Sunday Morning fragrance into a visual experience defined by crisp linens and soft, diffused natural light. Creative director Sarah Bassett orchestrates a series of surreal compositions where the architecture of sleep is reimagined through stacks of white mattresses and carefully curated bed linens, creating a cinematic narrative of comfort and isolation. The project utilizes a restrained, monochromatic color palette to mirror the clarity of the product, with fashion editor and stylist Robbie Spencer lending an editorial touch to the textures of fabric and loungewear. These lifestyle visuals move beyond traditional product photography, opting instead for a quiet, intimate storytelling approach that highlights the interplay between structure and soft-focus softness. By grounding the brand in these curated, peaceful moments, the campaign succeeds in positioning the fragrance as an essential accessory for slow-paced living. With meticulous casting overseen by Mollie Dendle, the imagery maintains a cohesive, human-centric focus that feels both aspirational and deeply grounded in the everyday, marking a refined evolution in the brand's visual identity within the beauty and fragrance industry.
Hot Girl Summer Eau de Parfum · Megan Thee Stallion
Hot Girl Summer Eau de Parfum commands attention with its latest fragrance campaign, which features Megan Thee Stallion in a visual spectacle that perfectly encapsulates the brand's bold, unapologetic identity. The project leans into a high-energy, fiery aesthetic, positioning the artist against a backdrop of a massive, glowing orange sun and stylized flames. This commercial endeavor utilizes a sophisticated monochromatic color palette, grounding the imagery in rich, molten shades of amber, orange, and gold that mirror the scent's warmth. The production is a masterclass in visual storytelling, relying on a seamless live-action technique and expertly executed VFX to amplify the glamor of the moment. Megan’s look, highlighted by a metallic gold chainmail crop top and voluminous red hair, captures a sense of powerful movement and confidence. Behind the lens, the project was brought to life through the creative vision of the agency FRED & FARID, with production duties handled by Chaos and intricate post-production work delivered by Space Cowboys Studio. By integrating cinematic slow motion and meticulous compositing, the team successfully transforms a fragrance launch into a high-octane sensory experience. This campaign proves that in the beauty industry, a well-crafted visual narrative is just as essential as the product itself, leaving a lasting impression through its deliberate use of light, texture, and high-impact art direction.
YSL · Libre
The latest campaign for YSL Fragrance captures the meticulous intersection of artistry and industrial design that defines the Libre fragrance bottle. By pulling back the curtain on the creative process, the film invites viewers into a sophisticated and contemplative world where molten glass and architectural hardware transform into an object of luxury. The footage features designer Suzanne Dalton in her professional studio, providing an intimate look at the conceptual sketching phase that informs the final form of this iconic beauty product. Utilizing live-action technique and deliberate slow motion, the piece elevates the viewer's appreciation for craftsmanship, focusing on the tactile details of the gold-tone accents and the weight of the glass. The neutral color palette serves to heighten the inherent elegance of the design, ensuring that the brand aesthetic remains at the forefront of the narrative. Through expert post-production and VFX work provided by Space Cowboys Studio, the project achieves a seamless blend of documentary-style storytelling and polished, lifestyle-oriented polish. This editorial approach successfully demystifies the production journey while reinforcing the elevated status of the fragrance, proving that the architecture of a scent is just as critical to the consumer experience as the olfactory notes contained within. The result is a refined statement on the enduring power of design-led beauty marketing.
Project Jo Malone · Sea Salt & Bergamot
Jo Malone elevates the sensory experience of its fragrance Sea Salt & Bergamot through a captivating visual campaign that leans into a distinctively nostalgic, maritime aesthetic. Captured by photographer Toby Coulson, the imagery masterfully balances high-end commercial polish with an editorial sensibility, transporting the viewer to a windswept shoreline defined by vintage-inspired details. The visual narrative utilizes natural light to illuminate a palette of muted tones and sharp textures, effectively bridging the gap between luxury beauty marketing and cinematic storytelling. Through the lens, the project weaves a cohesive atmosphere where props like antique diving gear, wicker baskets, and striped swimwear evoke a timeless, artisanal charm. The set design, meticulously curated by Rory Mullen, provides a grounded, tactile reality that complements the ethereal quality of the fragrance itself. With hair styling by Liz Taw and makeup by Marie Bruce, the models, including Sophia Roberts, maintain a composed, direct gaze that anchors the stylized surroundings. By utilizing both analogue film techniques and live-action sequences, the work avoids the clichés of fragrance advertising, instead opting for a narrative-driven approach that celebrates the heritage and coastal inspiration behind the scent. This campaign succeeds as a sophisticated fusion of lifestyle photography and product placement, proving that even a global beauty brand can embrace quirky, character-driven storytelling to resonate deeply with a modern, discerning audience.
Project Dolce & Gabbana Beauty · D&G Light Blue 2026 Campaign
Dolce & Gabbana Beauty leans into the quintessential essence of Mediterranean summer with the D&G Light Blue 2026 campaign, a project that masterfully blends aspirational luxury with the tactile warmth of the Italian coast. Captured through the lens of photographer Alvaro Beamud Cortes, the campaign features actor Theo James, whose relaxed, confident presence brings a grounded human element to the fragrance narrative. The visual execution favors an editorial aesthetic, utilizing crisp natural light to accentuate the textures of tailored linen blazers and the sharp contrast of patterned blue-and-white tiles. Gro Curtis provides the styling, carefully curating a wardrobe that echoes the classic, refined atmosphere of the brand, while the minimalist framing of the portraiture emphasizes the product's enduring design. By prioritizing high-key lifestyle photography, the imagery captures a sense of sun-drenched ease that feels both timeless and commercially sharp. The interplay between harsh, direct sunlight and soft shadows creates a vibrant, high-contrast look that defines the modern fragrance category, moving beyond mere product shots into a full-scale sensory experience. Through this cohesive commercial approach, the campaign succeeds in positioning the fragrance as an indispensable accessory for the sophisticated traveler, seamlessly integrating the brand identity into a beautifully composed series of lifestyle portraits that remain authentic to the light-filled, airy nature of the Light Blue collection.
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