Dior Beauty
Dior Beauty's cinematic campaigns and editorial portraits across cosmetics and fragrance
Featured Dior Beauty projects
This week's top Dior Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dior Beauty · J'adore Intense
Dior Beauty's campaign for J'adore Intense features artist Rihanna in a series of vignettes filmed at the Palace of Versailles. Directed by Steven Klein, the production leans into a cinematic visual language, utilizing the Hall of Mirrors as a backdrop for a succession of high-fashion looks. The film, which includes cinematography by Larry Smith, emphasizes architectural detail and interior lighting to maintain a polished aesthetic. Production was handled by Superprime, with creative direction provided by KStudio and agency support from TBWA Paris.
Dior Beauty · Paul Anthony Kelly GRWM Met Gala
Dior Beauty documents the preparation process for the Met Gala in this behind-the-scenes grooming feature. Directed by Trishna Rikhy, the project centers on a detailed getting-ready sequence that emphasizes the ritual of skincare application and fragrance selection. The film utilizes cinematic framing and warm, natural light to showcase the products within a vanity setting. The production features fashion styling by Warren Alfie Baker, with grooming work provided by Jessica Ortiz.
Project Dior Beauty · A SPRING GLOW
Dior Beauty embraces the transition into a new season with A Spring Glow, a refined beauty campaign that strips away the noise to prioritize raw, luminous skin and intentional color play. Captured through the lens of photographers Tanya and Zhenya Posternak, the project leans into a minimalist editorial aesthetic that favors crisp, white backdrops and natural light to amplify the collection’s vibrant palette. The imagery moves fluidly between clean, commercial portraiture and high-impact macro beauty shots, where the interplay of textures—from the high-shine viscosity of a fuchsia lip gloss to the delicate, pastel mint-green eyeliner—becomes the focal point. Stylist Rae Boxer curates a wardrobe of structured blouses and patterned knitwear that grounds the makeup in a wearable, sophisticated reality, while hair stylist Karim Belghiran maintains an effortless, polished finish that mirrors the collection’s ethereal vibe. Models Laura Kaiser and Lota Blaskovic serve as the perfect canvases, with the photography utilizing both natural light and precise studio strobe setups to highlight the subtle, authentic details of skin. By balancing the vibrancy of spring-inspired pigments with an overall commitment to a clean, architectural composition, this project successfully translates the essence of modern cosmetics into a visual language that feels both accessible and distinctly high-end, proving that a spring aesthetic is best expressed through deliberate, singular focus.
Project Dior Beauty · The Art of Gifting
Dior Beauty embraces a playful yet sophisticated approach to the holiday season with The Art of Gifting, a campaign that masterfully blends high-fashion editorial sensibilities with commercial precision. Photographed by Sarah Blais, the series eschews traditional seasonal warmth for a clinical, high-key studio aesthetic that keeps the focus firmly on the iconic branding. Set designer Michał Zomer creates an architectural playground where oversized props—from sculptural rotary phones to massive metallic shopping bags—interact with the human form to create surreal, conceptual vignettes. The imagery relies heavily on studio strobe lighting to emphasize clean lines and sharp textures, while the styling by Anita Szymczak leans into a monochromatic, tailored elegance that allows the subtle gold accents of the packaging to pop against stark white backgrounds. With hair by Mélissa Rouillé, makeup by Kamila Vay, and manicuring by Tatiana Sery, the models, including Anna Steininger and Sculy Mejia, navigate these geometric environments with poised, statuesque grace. By balancing forced perspective with minimalist composition, the campaign successfully elevates the act of gifting into an elevated, cinematic experience. This collection of imagery stands as a testament to how established luxury houses can utilize editorial minimalism to reinvigorate their visual identity while maintaining the polished, aspirational quality essential to a global beauty brand, effectively merging the product with the performance of its own packaging.
Project Dior Beauty · Rouge Dior
Dior Beauty presents the Rouge Dior campaign, a series of close-up portraits featuring actor Jenna Ortega. Captured by photographer Oliver Hadlee Pearch, the imagery centers on the brand's signature lip color, utilizing polished lighting and a uniform deep red background to emphasize cosmetic textures. The production features creative direction by Peter Philips, with hair styling by Damien Boissinot and manicure work by Sylvie Vacca. Set design by Till Duca rounds out the aesthetic, maintaining a clean and cohesive look across the commercial series.
Dior Beauty · Cruise Show 2025
Dior Beauty documents the behind-the-scenes artistry of its Cruise Show 2025 in this vertical video production. Filmed on location in Edinburgh, the project highlights the meticulous preparation process, capturing natural makeup applications, groomed brows, and glowing skin aesthetics. Produced by Brachfeld and LS Productions, the footage combines intimate close-ups of professional artistry with expansive exterior shots of the Scottish landscape. The piece employs a live-action technique to provide a refined, lifestyle-focused look at the show's beauty preparations.
Dior Beauty · Miss Dior Essence Fragrance 2025 Campaign
Dior Beauty presents the Miss Dior Essence fragrance campaign, a cinematic film directed by Mikael Jansson. The narrative features Natalie Portman navigating a series of high-energy sequences, transitioning between coastal cliffs, urban rooftops, and grand architectural interiors. The project leans into a vibrant, emotional atmosphere through dynamic live-action movement and sweeping aerial perspectives. Technical execution balances warm natural light with dramatic cinematic grading to frame a range of ensembles, from tailored outerwear to intricate corset silhouettes. The production features hair styling by Damien Boissinot, makeup artistry by Peter Philips, and manicures by Elsa Deslandes.
Project Dior Beauty · #DiorShow
Dior Beauty presents #DiorShow, a series of editorial beauty portraits focusing on precise cosmetic application and sculptural styling. The project leans into clean, high-contrast compositions to showcase intricate eye makeup and dramatic lash detailing. Photographer Timoer Nulens captures the collection, utilizing beauty light to define facial structure and matte textures. Makeup artistry by Raoul Alejandre complements these portraits through theatrical eyeliner and minimalist aesthetic choices, featuring model Abbey Steinman.
Project Dior Beauty · Sauvage PR / Behind the scene
This behind-the-scenes series documents the production of the Dior Beauty Sauvage fragrance campaign. Captured by photographer Eric James Guillemain, the imagery provides an observational look at the shoot, which takes place in a rugged desert landscape. The documentary-style photography highlights the technical setup, showcasing the use of cinematic lighting rigs, diffusion frames, and camera tracking equipment. With hair styling by Odile Gilbert, the photographs capture actor Johnny Depp on set against a natural, earthy backdrop. The collection leans into a moody aesthetic, defined by warm lens flares and soft depth-of-field effects.
Project Dior Beauty · MISS DIOR FALL 2025 MAKEUP COLLECTION
Dior Beauty presents the Miss Dior Fall 2025 makeup collection, a series of beauty portraits captured by photographer Hugo Yanguela. The campaign focuses on high-contrast cosmetic detail, ranging from smoky eye finishes and rose-toned lip palettes to vibrant, saturated applications that lean into bold, graphic textures. The series features models Qun Ye, Akon Changkou, and Deva Cassel, showcased through clean studio lighting that highlights refined skin finishes and intricate makeup application. Each portrait utilizes graphic backdrops, including layered brushstrokes and branded elements, to ground the commercial imagery within a polished editorial aesthetic.
Project Dior Beauty · MISS DIOR
Dior Beauty explores the intersection of classic elegance and sculptural fashion in this campaign for Miss Dior. The project centers on a series of portrait-led visuals that emphasise minimalist composition, high-contrast monochrome grading, and the tactile nature of botanical and fabric textures. Photography and creative direction were led by Mar + Vin, who employ a clean studio aesthetic to frame the fragrance alongside ornate headpieces and tailored apparel. Silvio Giorgio oversaw hair styling and makeup, providing a polished, editorial finish that highlights the contrast between sharp silhouettes and softer organic elements like metallic florals and satin bows.
Project Dior Beauty · Dior Homme Fragrance 2025 Campaign
Dior Beauty presents the 2025 campaign for its signature Dior Homme fragrance, featuring actor Robert Pattinson. The project captures a candid portrait against an urban backdrop, focusing on a sense of relaxed composure. Photographer Mikael Jansson utilizes natural daylight to create a warm, clean aesthetic. The production features fashion styling by Clare Byrne, hair styling by Shay Ashual, and makeup artistry by Mark Carrasquillo, leaning into a documentary style with a shallow depth of field.
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