CeraVe

CeraVe · The New Face of Legs

CeraVe centers its latest skincare campaign, The New Face of Legs, on the daily ritual of athletic care. Featuring a male basketball player in a locker room setting, the film focuses on the application of moisturizer to tattooed legs, emphasising skin texture and hydration through a clean, live-action approach. The commercial, produced by OBB Media, maintains a warm and consistent aesthetic throughout. It highlights the intersection of sports culture and personal maintenance, framing the product within an authentic locker room environment.

CeraVe · Kevin Durant Is the New Face of Legs

CeraVe spotlights its signature moisturizing cream in this commercial campaign, 'Kevin Durant Is the New Face of Legs.' The spot focuses on the tactile application of product, capturing the moisturizing process in a controlled locker room environment. The film leans into a clean, commercial aesthetic, utilizing soft light to accentuate skin texture and the cream's consistency. The production captures a grounded, live-action technique that highlights the routine nature of skincare within an athletic context.

CeraVe · Michael CeraVe

CeraVe’s campaign, "Michael CeraVe," positions the skincare brand through a blend of humor and cinematic storytelling. Starring Michael Cera, the creative follows the actor as he presents the moisturizing cream across a range of settings, from stark white interiors to an expansive oceanfront tent. The project features live-action technique and cinematic lighting, with subtle visual effects supporting the narrative. Creative direction for the campaign was provided by WPP, led by Ogilvy PR North America, with production by PRETTYBIRD US.

CeraVe · Michael CeraVe – Super Bowl 2024

CeraVe leans into deadpan humor for its Super Bowl 2024 campaign, featuring actor Michael Cera in a comedic narrative centered on the brand's Moisturizing Cream. The commercial follows a mock-documentary style, tracing the actor's whimsical and hyperbolic claims about his connection to human skin. The execution utilizes a live-action technique, moving through diverse settings from massage therapy rooms to outdoor rock climbing locations. Produced by PRETTYBIRD US with creative direction from Ogilvy PR North America and BPCM, the project balances commercial product integration with character-driven action.

CeraVe · Skincare Campaign

CeraVe · Skincare Campaign

CeraVe · Cleanse Like A Derm – A CeraVe Soap Opera

CeraVe adopts a high-concept approach for the Cleanse Like A Derm campaign, leaning into the conventions of daytime television drama. The production oscillates between campy melodrama and clinical product demonstration, framing the skincare essentials within a saturated, theatrical narrative. The work contrasts elaborate period costuming with crisp, clean beauty aesthetics. Through a series of vignettes set against shifting backdrops—from expansive, cloud-filled horizons to intimate, candlelit vanities—the project utilizes a humorous tone to highlight the brand's cleansing range. Production was managed by 72andSunny New York.

CeraVe · Michael CeraVe

CeraVe ventures into satirical territory with the 'Michael CeraVe' campaign, a humorous brand project that pokes fun at the mechanics of celebrity endorsements and skincare marketing. Through a mockumentary-style narrative, the video plays with public perception and brand identity by inserting actor Michael Cera into the company's lore. The execution relies on live-action techniques to shift between polished corporate interview settings and cinematic black-and-white sequences. Developed alongside creative partners at Ogilvy PR North America and BPCM, the project features production by PRETTYBIRD US, with post-production and VFX provided by Blacksmith. Audio and sound design were handled by Leland and Heard City, with editing support from Mackcut.

CeraVe · The One Under The Sun

CeraVe steps into the lifestyle space with 'The One Under The Sun,' a comedic commercial narrative exploring the dynamics of modern dating. Set across various suburban and urban environments, the film balances intimate domestic conversations with lighthearted character interactions. Developed by agency 72andSunny LA with production by Florence, the project leans into a cinematic, live-action technique to ground its humorous tone. The narrative structure flows between dialogue-heavy scenes and dynamic movement to capture the social context of the campaign.