CeraVe
CeraVe's culture-driven skincare campaigns and commercial projects across beauty and wellness
Featured CeraVe projects
This week's top CeraVe projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
CeraVe · The New Face of Legs
CeraVe centers its latest skincare campaign, The New Face of Legs, on the daily ritual of athletic care. Featuring a male basketball player in a locker room setting, the film focuses on the application of moisturizer to tattooed legs, emphasising skin texture and hydration through a clean, live-action approach. The commercial, produced by OBB Media, maintains a warm and consistent aesthetic throughout. It highlights the intersection of sports culture and personal maintenance, framing the product within an authentic locker room environment.
CeraVe · Kevin Durant Is the New Face of Legs
CeraVe spotlights its signature moisturizing cream in this commercial campaign, 'Kevin Durant Is the New Face of Legs.' The spot focuses on the tactile application of product, capturing the moisturizing process in a controlled locker room environment. The film leans into a clean, commercial aesthetic, utilizing soft light to accentuate skin texture and the cream's consistency. The production captures a grounded, live-action technique that highlights the routine nature of skincare within an athletic context.
CeraVe · Michael CeraVe – Super Bowl 2024
CeraVe leans into deadpan humor for its Super Bowl 2024 campaign, featuring actor Michael Cera in a comedic narrative centered on the brand's Moisturizing Cream. The commercial follows a mock-documentary style, tracing the actor's whimsical and hyperbolic claims about his connection to human skin. The execution utilizes a live-action technique, moving through diverse settings from massage therapy rooms to outdoor rock climbing locations. Produced by PRETTYBIRD US with creative direction from Ogilvy PR North America and BPCM, the project balances commercial product integration with character-driven action.
CeraVe · Michael CeraVe
CeraVe’s campaign, "Michael CeraVe," positions the skincare brand through a blend of humor and cinematic storytelling. Starring Michael Cera, the creative follows the actor as he presents the moisturizing cream across a range of settings, from stark white interiors to an expansive oceanfront tent. The project features live-action technique and cinematic lighting, with subtle visual effects supporting the narrative. Creative direction for the campaign was provided by WPP, led by Ogilvy PR North America, with production by PRETTYBIRD US.
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