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Three colorful cylindrical deodorant sticks inside a translucent plastic pouch against a plain light gray background.
Three colorful cylindrical deodorant containers hanging suspended by colorful zip ties against a white background
Brown body wash bottle bound with red rubber bands resting on a yellow sponge against a grey background
Three cylindrical deodorant containers stacked horizontally in a column against a plain neutral background.
Colorful cylindrical containers held inside a white mesh bag against a plain neutral background.
Three stacked colorful pump bottles with body wash for Target brand identity design by Marc Atlan
Two dark purple bottles with pink pump caps held inside a white mesh bag against a plain light grey background.
Three colorful cylindrical deodorant sticks inside a translucent plastic pouch against a plain light gray background.
Three colorful cylindrical deodorant containers hanging suspended by colorful zip ties against a white background
Brown body wash bottle bound with red rubber bands resting on a yellow sponge against a grey background

Target Brand Identity 2026

About

Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.

Brand

Target

Credits

Marc Atlan
Design

Industries

Cosmetics

Styles

VerticalCommercialCleanMinimalist

Techniques

3D render / CGI
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