Skincare
Skincare photography has spent the last two decades moving away from heavy retouching rather than toward it. On Visie, that craft spans campaign and product photography for marques like CeraVe, Neutrogena, and Olay, shot close and often in macro to show real skin texture rather than smooth it away.
This week's top Skincare projects
This week's top Skincare projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Modern Chemistry, a Boots own brand · Brand Identity
Modern Chemistry, a skincare and beauty brand from Boots, establishes its market presence through a comprehensive brand identity. The project integrates historical archival footage with a contemporary, minimalist aesthetic, bridging the legacy of pharmacy craft with modern scientific positioning. The visual language centers on clean, geometric design motifs, including triangle and rectangle-based typography that anchors the product packaging and promotional materials. The execution relies on soft, diffused studio lighting and macro cinematography to emphasize the tactile qualities of cosmetic formulations and supplement textures. Creative direction and design were led by Socio, with 3D elements by Fabio Zip. The campaign's visual assets feature still photography by Jonathan Arundel and videography by Louis Bryant and Oliver James Robbins, resulting in a cohesive suite of commercial assets that highlight product utility and ingredient-focused benefits.
Project rhode Skin · Rhode Peptide Eye Prep Campaign
rhode Skin presents the Peptide Eye Prep campaign, an editorial skincare series capturing the product in an urban context. The imagery leans into a raw, clean aesthetic, utilizing natural light and high-contrast hard light to frame the subjects against city architecture. Photographed by Cornelius Kaess with art direction by Hailey Bieber, the campaign features models Hyunjoo Hwang and Abuk Manyang Adeer. The visual execution employs both analogue film techniques and sharp street photography to highlight the product, supported by hair styling from Joey George and makeup by Tayler Treadwell.
Sunski · Brand Identity
Sunski’s latest brand identity refresh successfully bridges the gap between high-performance sun care and the visceral, sensory experience of the outdoors. Designed by TUX Creative House, the visual system leans into a modern, minimalist aesthetic that feels both clinical and inherently natural. By utilizing a vibrant, high-contrast palette of forest green, burnt orange, and muted blues, the brand establishes a clear, recognizable hierarchy that resonates across diverse media formats. The project employs a range of sophisticated techniques, including fluid motion graphics that explore geometric grid structures and macro lifestyle photography that captures the tactile, intimate reality of a skincare ritual. This duality is central to the identity; it is as much about the scientific efficacy of the SPF—highlighted through clean UI illustration and clear, sans-serif typography—as it is about the raw, untamed spirit of adventure. Whether through abstract animation or natural light product photography set against rugged stone and mossy terrain, the identity channels a consistent narrative of protection and exploration. By blending professional corporate visual language with a grounded, earthy editorial sensibility, the work positions Sunski as an essential companion for the active individual, proving that thoughtful, modular design can elevate utility products into a cohesive and memorable lifestyle brand.
Project Various Campaigns · FONDL 2026 Campaign
The FONDL 2026 campaign marks a sophisticated evolution in the skincare and beauty sector, positioning the brand through an aesthetic of quiet luxury and organic purity. Captured through the lens of photographer Victor Demarchelier, the series leans into a refined editorial minimalism that strips away the noise often associated with commercial beauty imagery. By utilizing natural light to highlight the raw, elemental textures of the coastal setting, the campaign bridges the gap between high-fashion photography and authentic, approachable lifestyle storytelling. Model Heloise Guerin anchors the imagery, her presence defined by fluid silhouettes and a serene posture that echoes the calm, reflective quality of the surrounding ocean. These portraits, characterized by soft golden hour glow and sharp monochromatic grading, emphasize the interplay between the human form and the aquatic environment. The strategic use of typography—pairing bold serif fonts with elegant cursive scripts—reinforces the brand identity while maintaining a clean, balanced composition. This project successfully channels an organic, sensory-focused narrative, proving that the most effective way to communicate skincare efficacy is to ground the product in the natural world. Every frame serves as a testament to the power of thoughtful art direction, where the intersection of water, light, and form creates a cohesive visual language that feels both timeless and distinctly contemporary in today's crowded beauty landscape.
EyePatch · EyePatch Reel
The EyePatch Reel represents a sophisticated intersection of skincare brand identity and high-concept digital artistry, masterfully executed to disrupt the traditional beauty landscape. By transplanting sterile, clinical product assets into a moody and hyper-realistic New York City urban environment, the project creates a striking visual dichotomy. The campaign leans into a surreal aesthetic where floating, semi-transparent eye patch applicators and open jars drift through the cityscape, tethering the ethereal nature of high-end beauty to the grounded, overcast reality of the metropolis. This ambitious commercial work utilizes intricate 3D render / CGI techniques to achieve a seamless integration of digital elements within live-action footage, resulting in a cinematic experience that feels both expansive and intimately polished. With creative heavyweights Chaos steering the agency direction and the technical wizards at Space Cowboys Studio handling the complex VFX / visual effects, the film captures a sense of elevated curiosity. The result is a bold departure from standard industry tropes, favoring atmospheric storytelling and high-fidelity digital craftsmanship that highlights the brand as an innovative player in the skincare market. Every frame serves as a testament to how VFX can transform everyday product placement into a surreal dreamscape, proving that beauty marketing has entered a new era of imaginative, tech-forward presentation that commands attention through sheer visual precision and artistic ambition.
Project Fenty Skin · 2026 Ad Campaign
Fenty Skin continues to redefine the intersection of luxury and self-care with its latest 2026 ad campaign, an effort that masterfully balances high-fashion rigor with a tongue-in-cheek aesthetic. Fronted by A$AP Rocky, the campaign leans into the duality of a sharp, sartorial presence, pairing tailored pinstriped suiting and black-tie formalities with the unexpected, playful inclusion of bright pink hair rollers. Captured by photographer Renell Medrano, the visuals utilize a mix of crisp studio strobe lighting and soft, natural light to elevate the product imagery. By positioning the skincare line as a necessary accessory to a polished lifestyle, the campaign bridges the gap between editorial minimalism and commercial accessibility. The use of cinematic, live-action techniques—such as the creative integration of product packaging within a trench coat lining—adds a layer of narrative wit that feels both curated and authentically rooted in the brand’s bold identity. Medrano’s approach ensures that the focus remains on texture and skin quality, even amidst the stylized, high-contrast settings. Ultimately, this collaboration creates a compelling visual dialogue that treats the skincare routine as an essential element of modern grooming, successfully blending the clean lines of portraiture with the vibrant, irreverent spirit that has become the hallmark of the Fenty Skin aesthetic in the global beauty industry.
Project Various Campaigns · Salt&Stone Campaign - Lily & Yuzu
The Salt & Stone Lily & Yuzu campaign masterfully leans into an editorial aesthetic that elevates personal care into a sensorial, coastal narrative. Captured by photographer Cornelius Kaess, the imagery centers on model Hyunjoo Hwang, whose presence brings a grounded, natural energy to the brand’s minimalist skincare offerings. The visual story unfolds across a series of serene beachside settings, utilizing the muted, overcast light of the shoreline to enhance the textures of sand, damp hair, and skin. By prioritizing natural light and an airy, understated color palette, the campaign achieves a quiet, high-end commercial appeal that feels both intimate and expansive. The creative execution hinges on deliberate lifestyle photography, often incorporating analogue or film techniques that lend a timeless, tactile quality to the product imagery. From close-up, sensory-focused portraits of the fragrance bottle to wide shots of the ocean horizon, the campaign positions the Lily & Yuzu collection as an essential component of summer wellness. Each frame reflects a clean, intentional approach to beauty marketing, where the focus remains steadfast on the intersection of organic environment and refined packaging. The result is a cohesive series that successfully channels the tranquil, restorative essence of a day spent by the sea, effectively bridging the gap between a high-fashion editorial look and the practical needs of a premium skincare brand.
Project Bobbi Brown · Vitamin Enriched Face Base+
In the latest skincare campaign for Bobbi Brown, photographer Jens Ingvarsson masterfully bridges the gap between clinical product efficacy and human touch. The Vitamin Enriched Face Base+ project serves as a masterclass in editorial minimalism, utilizing clean, high-key lighting to emphasize the dense, buttery consistency of the formula. Across a series of tight macro shots and lifestyle portraits, the imagery leans into the sensory experience of skincare, juxtaposing the sculptural, tactile ridges of the pale yellow cream against the natural, luminous textures of the models' skin. By incorporating vibrant, raw elements like the grapefruit—the primary botanical anchor of the product—the visuals create an evocative narrative around hydration and vitality. Fashion editor and stylist Bárbara Vélez ensures that the aesthetic remains focused and polished, while hair stylist Tina Outen brings a refined, effortless grace to models like Sofia Tesmenitskaya, Stephanie Cavalli, and Zach Pricer. The result is a series of commercial studio strobe compositions that feel refreshingly honest. Through careful, tight framing and a consistent neutral color palette, the campaign highlights the intersection of raw nature and scientific formulation, effectively capturing the fresh, dewy promise of the product. This project succeeds by stripping away excess, allowing the tactile qualities of the cream and the genuine confidence of the subjects to anchor the brand identity in a contemporary, sophisticated light.
Tatcha · Matcha
Tatcha introduces its Matcha skincare collection in this commercial video, focusing on the tactile transformation of the cleanser. The spot centers on macro sequences that capture the transition from textured powder to a rich, foaming lather, complemented by the use of traditional bamboo tools. With post-production and visual effects provided by Nice Shoes, the project utilizes clean lighting and organic, earthy green tones. The execution leans into a refined aesthetic, highlighting product application and properties through live-action footage.
The Ordinary · Periodic Fable
For their latest campaign, Periodic Fable, The Ordinary presents a clinical exploration of product application set within a stark, minimalist environment. The project leans into a sterile aesthetic, utilizing cool fluorescent lighting and desaturated tones to frame the subjects. Developed by Uncommon Creative Studio and directed by Olivia De Camps, the commercial video captures diverse talent in a laboratory setting. The execution features live-action techniques, incorporating graphic screens that integrate chemical-style typography to highlight specific product formulations.
CeraVe · The New Face of Legs
CeraVe’s 'The New Face of Legs' campaign explores skincare within an athletic context, focusing on the application of moisturizer by a basketball player in a locker room setting. The commercial film highlights skin texture through a series of close-up sequences, juxtaposing the athlete’s tattooed legs against the clean, professional aesthetic of the product branding. Produced by OBB Media, the spot utilizes live-action techniques and warm lighting to create a grounded, observational tone. The visual narrative centres on the grooming routine of an athlete, maintaining a sharp focus on the product jar throughout the sequence.
Project Men's Health U.S. · 2026 Men's Health Grooming Awards
The 2026 Men's Health Grooming Awards feature elevates the standard of skincare and beauty editorial, presenting a masterclass in combining rugged masculinity with sophisticated self-care. Through a series of high-impact visuals, the project moves beyond traditional product placement, opting instead for a tactile exploration of ritual and efficacy. Photographer Suzanne Saroff expertly navigates this duality, utilizing a blend of high-speed freeze techniques to capture the kinetic energy of water against skin, while simultaneously employing low-key chiaroscuro lighting to frame the clinical, futuristic aesthetic of modern light therapy devices. The work leans into a refined studio aesthetic, where the juxtaposition of raw muscle and sleek, luxury fragrance packaging creates a compelling narrative around the contemporary grooming experience. Each frame acts as a deliberate study in texture—from the glistening lather of soap on skin to the sharp, industrial lines of high-tech grooming tools. By treating skincare as an essential component of athletic vitality, the campaign bridges the gap between commercial product photography and elevated editorial lifestyle content. This project successfully redefines the visual language of men’s beauty, proving that when handled with a focused, deliberate lens, the mundane act of grooming is transformed into a powerful, aspirational statement of health, strength, and intentional personal maintenance.
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