Bobbi Brown
Bobbi Brown's minimalist cosmetics, clean beauty campaigns and effortless skincare imagery
Featured Bobbi Brown projects
This week's top Bobbi Brown projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bobbi Brown · Vitamin Enriched Face Base+
In the latest skincare campaign for Bobbi Brown, photographer Jens Ingvarsson masterfully bridges the gap between clinical product efficacy and human touch. The Vitamin Enriched Face Base+ project serves as a masterclass in editorial minimalism, utilizing clean, high-key lighting to emphasize the dense, buttery consistency of the formula. Across a series of tight macro shots and lifestyle portraits, the imagery leans into the sensory experience of skincare, juxtaposing the sculptural, tactile ridges of the pale yellow cream against the natural, luminous textures of the models' skin. By incorporating vibrant, raw elements like the grapefruit—the primary botanical anchor of the product—the visuals create an evocative narrative around hydration and vitality. Fashion editor and stylist Bárbara Vélez ensures that the aesthetic remains focused and polished, while hair stylist Tina Outen brings a refined, effortless grace to models like Sofia Tesmenitskaya, Stephanie Cavalli, and Zach Pricer. The result is a series of commercial studio strobe compositions that feel refreshingly honest. Through careful, tight framing and a consistent neutral color palette, the campaign highlights the intersection of raw nature and scientific formulation, effectively capturing the fresh, dewy promise of the product. This project succeeds by stripping away excess, allowing the tactile qualities of the cream and the genuine confidence of the subjects to anchor the brand identity in a contemporary, sophisticated light.
Bobbi Brown · Nude Finish :30, Agency: Bobbi Brown
Bobbi Brown introduces the Nude Finish collection in this 30-second commercial. The spot focuses on the product line, utilizing a neutral palette and soft, even lighting to emphasize the minimalist packaging and textures of the cosmetic powders and tubes. The edit leans into a polished, product-centric aesthetic, integrating typography transitions with a blend of live-action technique and 3D render/CGI. Sound design and music composition for the project were provided by MAS-Music and Strategy.
Bobbi Brown · Nude Finish :15, Agency: Bobbi Brown
This 15-second commercial for Bobbi Brown spotlights the Nude Finish cosmetics range, focusing on the textures and packaging of the line's illuminating powders and tinted moisturizers. The visual language relies on minimalist product displays set against neutral backdrops. Produced with a clean aesthetic, the spot incorporates 3D render and CGI techniques to emphasize product detail. The motion-heavy presentation is complemented by a custom sound design score from MAS-Music and Strategy.
Bobbi Brown · Kelia Moniz
Bobbi Brown features professional surfer Kelia Moniz in this cosmetics campaign, which bridges the gap between structured beauty routines and high-energy ocean lifestyle. The film tracks Moniz through candid, morning-lit moments of makeup application, quickly cutting to her aquatic environment. Directed with a focus on movement, the project balances intimate indoor portraits with expansive, cinematic underwater sequences. The edit incorporates natural light throughout, capturing the interaction between skin and sea in a series of live-action clips. Sound design by MAS-Music and Strategy provides a cohesive sonic backdrop for the transition between the bathroom setting and the ocean surf.
Bobbi Brown · Art Sticks
This dynamic commercial video for Bobbi Brown highlights the Art Sticks range through a series of vibrant product interactions. The production team at Golden Projects employs stop-motion animation and rhythmic product choreography to transition between various lip shades. Set against saturated pink, red, and white backdrops, the film integrates bold graphic typography with live-action product styling. The execution relies on crisp studio lighting and precise focus to showcase the texture and range of the cosmetics.
Bobbi Brown · Public Displays of Make Up
Bobbi Brown’s 'Public Displays of Make Up' campaign explores the intersection of metropolitan life and cosmetic routines. The project captures an individual navigating urban settings, from public transit to city streets, integrating product application into the rhythm of daily activity. Produced by Golden Projects, the film utilizes a mix of color and black-and-white sequences to create its editorial aesthetic. The live-action approach highlights a candid, lifestyle-focused perspective on personal grooming in public spaces.
Bobbi Brown · BOBBI BROWN Extra Color Shine
Bobbi Brown introduces the Extra Color Shine collection through a focused commercial campaign that highlights the product's hydrating properties. Directed and photographed by Betina du Toit, the piece centers on macro product shots and detailed close-ups, showcasing vibrant berry tones against a minimal pink palette. The production features styling by Yohana Lebasi and makeup by Hannah Murray, with model Alexandra Micu appearing on-camera. The visuals lean into a glossy aesthetic, utilizing natural light and tight framing to emphasize the finish of the lipstick and the moisture-rich texture of the formula. Set design by Kadu Lennox and manicuring by Ada Yeung round out the visual identity of the shoot.
Bobbi Brown · Roberta Pre-Roll 1 v2
This Bobbi Brown commercial features an extreme athlete preparing for a skydive inside the cabin of a helicopter. The film captures the subject applying cosmetics before transitioning from the interior environment to a high-altitude aerial jump. Produced with a live-action technique, the footage employs a dynamic first-person perspective that bridges the gap between pre-jump preparation and the jump itself. The sequence is defined by its use of drone footage to maintain momentum during the descent. Audio for the spot was composed by MAS-Music and Strategy.
Bobbi Brown · Roberta Pre-Roll 2
This pre-roll campaign for Bobbi Brown features professional diver Roberta Mancino in a series of underwater encounters. Filmed with a documentary approach, the footage highlights natural light filtering through the water column while capturing interactions between the diver and marine wildlife. Executed with a live-action technique, the project utilizes the warmth of the shallow ocean environment to ground the visuals. Audio production and sound design were provided by MAS-Music and Strategy to support the immersive atmosphere of the sequence.
Bobbi Brown · Crystal Drama
Bobbi Brown introduces the Crystal Drama eyeshadow palette through a focused product-centric promotional film. The project highlights the collection's twelve distinct shades, drawing thematic inspiration from gemstones including moonstone, amethyst, rose quartz, and citrine. The commercial utilizes polished product close-ups and clean studio lighting to emphasize the shimmering textures of the cosmetics. Featuring 3D render / CGI techniques, the imagery aligns the palette with natural crystal references on a soft lavender background, culminating in an overview of the full range. Audio for the spot was composed by MAS-Music and Strategy.
Bobbi Brown · Eye Opening Mascara :15
Bobbi Brown highlights its Eye Opening Mascara in this 15-second commercial, which leans into a clean and precise aesthetic. The production focuses on the physical design of the product, utilizing macro cinematography to detail the tube's construction and the texture of the application wand. The edit incorporates 3D render / CGI elements to present the mascara in rhythmic, composed sequences. The project features sound design and music by MAS-Music and Strategy, providing a rhythmic backdrop to the visual reveals.
Bobbi Brown · Eye Opening Mascara :30
This commercial for the Bobbi Brown Eye Opening Mascara highlights the brand's product design through a series of close-up sequences. The spot utilizes a live-action technique to emphasize the mascara's packaging and brush bristles against a clean, minimalist backdrop. Captured with high-contrast, dramatic lighting, the film focuses on technical precision. The visual narrative is supported by a bespoke sound design score created by the team at MAS-Music and Strategy.
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