Sephora
Sephora's commercial beauty campaigns, skin portraits and fluid animation across cosmetics
Featured Sephora projects
This week's top Sephora projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sephora · The Perfect Shade Of You (Behind The Scenes)
Sephora’s behind-the-scenes content for 'The Perfect Shade Of You' offers a glimpse into the production of their latest beauty campaign. The project centres on a diverse cast of models in a studio environment, documenting the collaborative process between talent and crew during the application and capture of the brand's foundation range. Produced with agency support from Virtue Asia, the footage employs a clean, live-action technique to showcase the product line. Through a series of candid moments and portrait-style compositions, the content highlights the technical preparation required for the campaign while maintaining a natural, lifestyle-focused aesthetic.
Sephora · We Belong to Something Beautiful
Sephora presents 'We Belong to Something Beautiful,' a commercial campaign centered on the personal rituals of self-expression. The film follows a diverse cast as they navigate a crimson-tiled restroom, focusing on the intimate details of styling and preparation. Produced by FRENZY Paris with production service from Dawson Production, the work utilizes cinematic framing and moody, warm lighting to highlight individual texture. The piece captures candid moments of interaction, leaning into a gritty, authentic aesthetic that emphasizes the tactile nature of beauty routines.
Sephora · We Belong to Something Beautiful
Sephora presents 'We Belong to Something Beautiful,' a commercial campaign focused on personal authenticity and community connection within the cosmetics space. Directed with an editorial sensibility, the live-action film moves through a modern retail environment, capturing intimate interactions and the application of beauty products. The narrative utilizes warm, clean lighting to highlight diverse skin tones and textures against the backdrop of an inclusive retail setting. Produced by Phantasm with creative development from BETC Fullsix and Maison BETC Paris, the project features a cast that includes Lady Gaga alongside a broad ensemble, emphasizing a collective sense of belonging through self-expression.
Sephora · The Perfect Shade Of You (Social Content)
Sephora presents 'The Perfect Shade Of You,' a social content campaign that explores the nuances of individual foundation matching. The production captures a diverse cast of models in both studio and backstage environments, balancing intimate portraiture with close-up product highlights. Created by Virtue Asia, the film utilizes a clean, live-action technique to document the application process. The visual language relies on soft lighting and neutral backdrops to maintain a focus on natural skin tones and the textural details of the featured foundation products.
Sephora · The Perfect Shade Of You (Film)
Sephora presents The Perfect Shade Of You, a beauty campaign film produced by Virtue Asia. The commercial centres on the search for personalised foundation matches, showcasing a diverse cast of talent testing various shades against a neutral studio backdrop. The film utilizes close-up framing and soft lighting to highlight skin textures and cosmetic application. Captured with a clean, live-action technique, the project leans into a minimalist aesthetic for its vertical commercial format.
Sephora · Your Co-worker Sandra
Sephora presents 'Your Co-worker Sandra,' a commercial spot centered on the humorous dynamics of modern office life. Through candid workplace interactions, the film leans into character-driven storytelling set against the backdrop of a contemporary office environment. Developed by agency partners TBWA Chiat Day LA with production by Hungry Man US, the project utilizes professional lighting and clean, live-action techniques to bring a sense of observational realism to the screen. The production incorporates sound and music design from 750mph and CAYA to round out the commercial narrative.
Project Sephora · SPF for Your Skin
Sephora Australia’s SPF for Your Skin campaign highlights a summer-focused skincare range through a series of sun-drenched commercial visuals. The project leans into a warm, coastal aesthetic, utilizing bright natural light and saturated palettes to frame the products within active, outdoor-inspired lifestyle settings. Photographer Jordan Drysdale captures a diverse cast alongside curated still-life arrangements. The imagery incorporates varied textures—from beach loungers and sandy terrain to coastal backdrops—to emphasise a fresh and radiant look. The production team includes prop styling by Megan Murray, hair styling by Madison Voloshin, and makeup by Nisha Van Berkel, with retouching work provided by She Touch.
Sephora · We All Sephora
The 'We All Sephora' campaign features actor Seth Rogen in a retail-focused commercial directed by Jason Woliner. The spot showcases a dialogue between Rogen and a Sephora beauty advisor within a brightly lit store setting. Produced with agency GUT New York, the commercial employs a clean, live-action technique to highlight the retail environment and the brand's advisory service. The narrative captures the consultation process as products are discussed and selected from store shelves.
Sephora · Toronto Tempo Jersey
Sephora's Toronto Tempo Jersey project presents a series of macro, cinematic visuals focused on the interplay of liquid textures and motion. The commercial animation features a shimmering, deep purple glitter fluid cascading across dark surfaces, highlighting tactile details through fine, thread-like strands and dense particle clusters. Produced by Makers, the work utilizes low-key lighting and chiaroscuro techniques to heighten the reflective quality of the liquid. The aesthetic relies on high-contrast macro photography and fluid animation to integrate typography directly into the movement of the material.
Sephora · Hair Cult
Sephora showcases its latest curation of hair care products through the Hair Cult project. The campaign utilizes a series of printed magazine spreads and instant photography to highlight a range of treatments, serums, and dry shampoos. The visual approach features an overhead perspective on a desk setting, where hands interact with the editorial layouts. With a focus on clean graphic design and professional beauty presentation, the project bridges print media and digital content, leaning into a commercial aesthetic.
Sephora · Getting Ready
Sephora captures a moment of personal transformation in the 'Getting Ready' commercial. The project follows a young woman as she prepares for an evening out, moving from a quiet ritual in a cozy living room to an energetic performance. Produced by Movie Magic and Pink Rabbit, the campaign employs a live-action technique to highlight the product application process. With creative oversight from LePub and post-production by Company 3 London, the film leans into moody aesthetics and warm ambient lighting to define the atmosphere. The project is delivered in a vertical format, optimized for digital engagement.
Sephora · Identify As We
Sephora presents 'Identify As We', a campaign exploring individual expression within the beauty and cosmetics sector. The project features a series of portraits captured in contrasting environments, shifting from nightclub interiors bathed in moody red tones to soft, intimate domestic spaces. Utilizing cinematic live-action techniques, the work frames the application of cosmetics as a thoughtful, personal ritual. The visual narrative relies on low-key lighting and high color contrast to establish an atmospheric tone throughout the film.
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