Chanel Beauty presents a cinematic campaign for N°5 l’Extrait, focusing on the botanical origins of the iconic fragrance. The project leans into a documentary aesthetic, utilizing natural light and an analogue film technique to ground the narrative in the jasmine fields of the harvest. Margot Robbie leads the visual story, moving through expansive landscapes that highlight traditional craftsmanship and raw ingredients.
The execution relies on warm, clean colour grading and handheld camera movement to foster an observational, candid atmosphere. Macro photography and shallow depth-of-field close-ups emphasize the organic textures of both the jasmine petals and the harvesting process, reinforcing a connection to the natural environment.
