MAC Cosmetics
MAC Cosmetics' high-impact beauty campaigns, editorial portraiture and product showcases
Featured MAC Cosmetics projects
This week's top MAC Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project MAC Cosmetics · MAC LIPGLAZER
MAC Cosmetics presents the LIPGLAZER campaign, a series of macro beauty portraits centered on high-shine, intensely pigmented finishes. The imagery focuses on detailed skin textures and precise cosmetic application, utilizing a clean, high-key aesthetic to emphasize the product's reflective, glossy formulation. Photographed by Ferry van der Nat, the campaign features model Aluel Keror. The editorial execution relies on sharp, polished compositions with styling by Maxine Leonard and makeup artistry by Karin Westerlund. Casting was provided by Abi Corbett.
MAC Cosmetics · Like A Queen
MAC Cosmetics presents 'Like A Queen,' a commercial campaign centered on the Studio Fix foundation and powder collection. The project leans into a clean and polished aesthetic, utilizing dynamic live-action close-ups to highlight product textures and vibrant lip colours alongside minimalist graphic design elements. Produced by Golden Projects, the content features commentary from MAC global senior artists, offering a detailed look at the utility of the Studio Fix line. The work is framed in a vertical format, designed for digital distribution with high-contrast studio lighting.
MAC Cosmetics · Chili Campaign
This commercial campaign for MAC Cosmetics showcases the brand's iconic red lipstick through a series of dynamic live-action sequences. Set within a monochromatic red environment, the project utilizes warm lighting and deep color palettes to focus on product application and the vibrancy of the shade. Directed by Consulate, the campaign features close-up framing that highlights the texture and pigment of the cosmetics. Production was handled by Tann Services, with a visual approach that emphasizes dramatic shadows and high-contrast composition.
Project MAC Cosmetics · Dancing Rave
MAC Cosmetics presents the Dancing Rave campaign, a series of commercial beauty advertisements featuring dynamic movement and high-key studio lighting. Photographed by Mia Song, the project highlights the Studio Fix Fluid foundation line through a collection of studio portraits and action shots. The visuals utilize a minimalist aesthetic, often set against clean, gradient grey or white backdrops to emphasize product presentation and makeup application. Each frame incorporates bold typography and integrated branding, leaning into high-speed freeze techniques and polished composition to showcase a range of talent. The series captures a contemporary street-style influence, blending athletic-inspired styling with precise beauty portraits.
Project MAC Cosmetics · MAC Studio Fix 2025 Campaign
MAC Cosmetics leads its Studio Fix 2025 campaign with a portrait series featuring Kris Jenner. The imagery leans into an editorial aesthetic, focusing on clean, deliberate framing and a refined monochrome palette. Photographed by Inez and Vinoodh with creative direction from Nicola Formichetti, the campaign utilizes natural light to highlight the subjects. The production features hair styling by James Pecis, makeup by Fulvia Farolfi, and movement direction by Stephen Galloway.
Project MAC Cosmetics · Mac Studio Fix1
MAC Cosmetics presents the Mac Studio Fix campaign, a multi-faceted series capturing a diverse ensemble of talent. Photographed by Campbell Addy, the project leans into clean, polished beauty aesthetics, utilizing soft directional lighting against a neutral grey studio backdrop to maintain a consistent visual identity. Fashion editor and stylist Clare Byrne and makeup artist Raisa Flowers provide the aesthetic direction, while movement director Yagamoto and casting director Richard Nguyen oversee the dynamic positioning of subjects, including models Adol Akuei and Gia Love. The imagery integrates the brand’s signature product within portrait-focused compositions.
Project MAC Cosmetics · MAC Born Famous 2025 Campaign
MAC Cosmetics presents the Born Famous 2025 campaign, a multi-faceted project that explores the intersection of high-fashion beauty and tabloid-inspired photography. Captured by photographer Sharna Osborne, the editorial series utilizes an analogue film aesthetic, incorporating grainy textures, direct flash, and 1990s-style surveillance compositions to frame subjects in chaotic, high-energy media scenarios. The campaign features Amelia Gray and Lisa Rinna, with styling by Danyul Brown. The visual language oscillates between these candid, frenetic moments and controlled, clean beauty portraits that highlight sharp eyeliner and high-gloss textures. Hair styling by Dimitris Giannetos and makeup by Dana Delaney and Kennedy maintain a sharp, deliberate finish across both the gritty urban scenes and the studio-lit imagery.
Project MAC Cosmetics · MAC Nudes 25 Campaign
MAC Cosmetics presents the MAC Nudes 25 campaign, an editorial beauty project centered on minimalist portraiture and detailed cosmetic application. The campaign features a series of close-up portraits that emphasize neutral color palettes and precise skin textures. Photographer Jackie Kursel leads the visual execution, with fashion editorial styling by Gabriella Karefa-Johnson. The project features makeup by Raisa Flowers and hair styling by Tina Outen, creating a cohesive aesthetic that leans into clean, high-contrast imagery.
Project MAC Cosmetics · Lustreglass 2026 Campaign
MAC Cosmetics presents the Lustreglass 2026 campaign, an editorial beauty project that centers on high-shine textures and minimalist aesthetics. The series emphasizes a glowing, radiant complexion through tight macro portraiture and symmetrical compositions. Photographer Zhong Lin and creative director Nicola Formichetti lead the visual execution, supported by fashion stylist Flora Huddart, hair stylist Jawara, and makeup artist Raoul Alejandre. The campaign features models Gabbriette and Noah Luis Brown, capturing a clean, polished look defined by glossy finishes and soft directional lighting.
Project MAC Cosmetics · MAC Cosmetics We Are Wear 2026 Campaign
MAC Cosmetics presents the We Are Wear 2026 campaign, an editorial beauty project centered on minimalist portraiture. Photographed by Zhong Lin and Olivia Haudry, the campaign features creative direction by Nicola Formichetti, showcasing a diverse cast that includes Aker Ajak, Mikiya Nakano, Doja Cat, Tini Stoessel, Bách Buquen, Olandria Carthen, and Anh Duong. The imagery utilizes a clean aesthetic, characterised by vibrant, solid-toned backdrops that range from deep cobalt blues to warm browns. Each portrait highlights professional makeup artistry by Ngozi Esther Edeme, with lighting techniques that emphasise skin texture and sharp, defined facial features. The campaign leverages a consistent visual language featuring bold, white typography overlays to anchor the brand identity across all assets.
Project MAC Cosmetics · MAC LUSTREGLASS
MAC Cosmetics presents the LUSTREGLASS collection, captured in a series of clean, commercial product still lifes. The imagery highlights the lipstick packaging alongside glass vessels and stemware on a mirrored surface, emphasizing transparency and form. Photographer Marianne Cavalier utilizes soft, diffused natural light to highlight the product textures, with art direction provided by Owen Lo.
Project MAC Cosmetics · MAC Cosmetics x Conner Ives Protect ...
MAC Cosmetics leans into a bold intersection of high fashion and advocacy with its latest campaign featuring designer Conner Ives. The project, titled MAC Cosmetics x Conner Ives Protect the Dolls, channels a sharp, editorial minimalism that prioritizes the brand's iconic Viva Glam legacy while elevating a message of community and protection. Through the lens of photographer Alex Arauz, the campaign employs a crisp studio strobe technique to capture a series of high-key portraits and group compositions. By pairing stark white backgrounds with the stark contrast of black apparel adorned with graphic messaging, the visual narrative remains focused and intentional. Creative director Nicola Formichetti and art director Bella Bruton harmonize these elements to create a clean, commercial aesthetic that feels both timely and timeless. The presence of actor Dominique Jackson alongside models Green Kim, Ivy Stewart, and Josephine Dupont brings a powerful energy to the collaboration, further emphasizing the campaign's social spirit. Every frame, from the close-up product placements to the collective poses, highlights a polished, intentional design language that honors the signature identity of both the beauty brand and the fashion house. This collaboration underscores a sophisticated approach to cosmetic marketing, where the product becomes a natural extension of an authentic cultural statement, grounded in the precision of expert studio lighting and minimalist composition.
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