MAC Cosmetics
MAC Cosmetics' high-impact beauty campaigns, editorial portraiture and product showcases
Featured MAC Cosmetics projects
This week's top MAC Cosmetics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project MAC Cosmetics · MAC LIPGLAZER
MAC Cosmetics presents the LIPGLAZER campaign, a series of macro beauty portraits centered on high-shine, intensely pigmented finishes. The imagery focuses on detailed skin textures and precise cosmetic application, utilizing a clean, high-key aesthetic to emphasize the product's reflective, glossy formulation. Photographed by Ferry van der Nat, the campaign features model Aluel Keror. The editorial execution relies on sharp, polished compositions with styling by Maxine Leonard and makeup artistry by Karin Westerlund. Casting was provided by Abi Corbett.
MAC Cosmetics · Like A Queen
MAC Cosmetics presents 'Like A Queen,' a commercial campaign centered on the Studio Fix foundation and powder collection. The project leans into a clean and polished aesthetic, utilizing dynamic live-action close-ups to highlight product textures and vibrant lip colours alongside minimalist graphic design elements. Produced by Golden Projects, the content features commentary from MAC global senior artists, offering a detailed look at the utility of the Studio Fix line. The work is framed in a vertical format, designed for digital distribution with high-contrast studio lighting.
MAC Cosmetics · Chili Campaign
This commercial campaign for MAC Cosmetics showcases the brand's iconic red lipstick through a series of dynamic live-action sequences. Set within a monochromatic red environment, the project utilizes warm lighting and deep color palettes to focus on product application and the vibrancy of the shade. Directed by Consulate, the campaign features close-up framing that highlights the texture and pigment of the cosmetics. Production was handled by Tann Services, with a visual approach that emphasizes dramatic shadows and high-contrast composition.
Project MAC Cosmetics · Dancing Rave
MAC Cosmetics presents the Dancing Rave campaign, a series of commercial beauty advertisements featuring dynamic movement and high-key studio lighting. Photographed by Mia Song, the project highlights the Studio Fix Fluid foundation line through a collection of studio portraits and action shots. The visuals utilize a minimalist aesthetic, often set against clean, gradient grey or white backdrops to emphasize product presentation and makeup application. Each frame incorporates bold typography and integrated branding, leaning into high-speed freeze techniques and polished composition to showcase a range of talent. The series captures a contemporary street-style influence, blending athletic-inspired styling with precise beauty portraits.
Project MAC Cosmetics · MAC Studio Fix 2025 Campaign
MAC Cosmetics leads its Studio Fix 2025 campaign with a portrait series featuring Kris Jenner. The imagery leans into an editorial aesthetic, focusing on clean, deliberate framing and a refined monochrome palette. Photographed by Inez and Vinoodh with creative direction from Nicola Formichetti, the campaign utilizes natural light to highlight the subjects. The production features hair styling by James Pecis, makeup by Fulvia Farolfi, and movement direction by Stephen Galloway.
Project MAC Cosmetics · Mac Studio Fix1
MAC Cosmetics presents the Mac Studio Fix campaign, a multi-faceted series capturing a diverse ensemble of talent. Photographed by Campbell Addy, the project leans into clean, polished beauty aesthetics, utilizing soft directional lighting against a neutral grey studio backdrop to maintain a consistent visual identity. Fashion editor and stylist Clare Byrne and makeup artist Raisa Flowers provide the aesthetic direction, while movement director Yagamoto and casting director Richard Nguyen oversee the dynamic positioning of subjects, including models Adol Akuei and Gia Love. The imagery integrates the brand’s signature product within portrait-focused compositions.
Project MAC Cosmetics · MAC Born Famous 2025 Campaign
MAC Cosmetics presents the Born Famous 2025 campaign, a multi-faceted project that explores the intersection of high-fashion beauty and tabloid-inspired photography. Captured by photographer Sharna Osborne, the editorial series utilizes an analogue film aesthetic, incorporating grainy textures, direct flash, and 1990s-style surveillance compositions to frame subjects in chaotic, high-energy media scenarios. The campaign features Amelia Gray and Lisa Rinna, with styling by Danyul Brown. The visual language oscillates between these candid, frenetic moments and controlled, clean beauty portraits that highlight sharp eyeliner and high-gloss textures. Hair styling by Dimitris Giannetos and makeup by Dana Delaney and Kennedy maintain a sharp, deliberate finish across both the gritty urban scenes and the studio-lit imagery.
Project MAC Cosmetics · MAC Nudes 25 Campaign
MAC Cosmetics presents the MAC Nudes 25 campaign, an editorial beauty project centered on minimalist portraiture and detailed cosmetic application. The campaign features a series of close-up portraits that emphasize neutral color palettes and precise skin textures. Photographer Jackie Kursel leads the visual execution, with fashion editorial styling by Gabriella Karefa-Johnson. The project features makeup by Raisa Flowers and hair styling by Tina Outen, creating a cohesive aesthetic that leans into clean, high-contrast imagery.
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