Prada Beauty
Prada Beauty's minimalist cosmetics and fragrance campaigns across beauty
Featured Prada Beauty projects
This week's top Prada Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Prada Beauty · Paradoxe
Prada Beauty leans into the multifaceted nature of identity with its latest campaign for the Paradoxe fragrance, capturing a refined dialogue between the brand and its global ambassador, Zendaya. Directed by Barry Jenkins, the cinematic film functions as a thoughtful exploration of personal evolution, moving beyond traditional beauty marketing to establish a genuine emotional connection with the viewer. By utilizing a live-action technique, the project emphasizes a grounded, authentic aesthetic that relies on soft, natural lighting and a carefully curated palette of muted earthy tones. Zendaya serves as the anchor of this narrative, her presence elevated by the meticulous fashion styling of Law Roach, whose minimalist approach—featuring a sleek pink sleeveless top and sharp midi skirt—perfectly mirrors the brand's sophisticated identity. The visual language is defined by controlled camera movements and deliberate framing, elevating the urban settings into spaces of intimate reflection. Production houses PHANTASM and SMUGGLER provide the logistical backbone to this high-end fragrance campaign, ensuring that every frame resonates with a polished, editorial quality. By blending lifestyle elements with a cinematic perspective, Prada Beauty successfully positions Paradoxe as a scent for the modern woman who embraces change, making the fragrance feel as much like a personal manifesto as it does a luxury commodity in the crowded beauty landscape.
Project Prada Beauty · Prada Beauty Holiday Campaign
Prada Beauty channels a festive aesthetic for its holiday campaign, anchored by a series of portraits that merge polished cosmetics with intricate, papercraft set design. The creative execution leans into a whimsical winter landscape, utilizing layered origami-style elements and paper-cut mountains to frame the subjects. Photographer Marco Lessi captures the talent with defined, beauty-focused lighting that emphasizes crisp detail and texture. Hair stylist Yuri Napolitano contributes to the imagery through deliberate styling choices, featuring sleek ponytails and structured hair silhouettes that complement the campaign's clean, commercial visual identity.
Project Prada Beauty · Prada Augmented Skin The Eye Cream
Prada Beauty introduces a campaign for their Augmented Skin The Eye Cream, fronted by model Penelope Ternes. Captured by photographer Tim El Kaïm, the series focuses on the application process and product presentation within a controlled studio environment. The aesthetic leans into a polished, commercial look characterized by soft lighting and a muted, pale green palette. The imagery features hair styling by Anthony Turner, who utilized a wet-look finish, alongside minimal makeup artistry from Lynsey Alexander.
Project Prada Beauty · Prada Beauty F/W 24
Prada Beauty presents a collection of product and portrait imagery for the F/W 24 season. The campaign balances high-precision macro photography of cosmetics with composed, minimalist portraiture. Photographer Marco Lessi employs clean studio lighting and dramatic chiaroscuro techniques to showcase the textures of the beauty range, from the matte finish of burgundy lipstick to the dense bristles of professional makeup brushes. Retouching by Francisco Vargas ensures a polished, high-contrast aesthetic across both product and model imagery, maintaining a consistent editorial focus throughout the series.
Project Prada Beauty · Prada Beauty S/S 25 by Marco Lessi
The Prada Beauty S/S 25 campaign, lensed by photographer Marco Lessi, presents a suite of portraits and product imagery defined by clean, minimalist aesthetics. The project showcases a series of editorial portraits featuring models Ama Okolo, Anna Robinson, Ava Shipp, Charlize Van Hissenhoven, and Qin Lei, all set against neutral studio backgrounds. Fashion editor Olivier Rizzo leads the styling, complemented by hair artistry from Guido Palau and makeup by Lynsey Alexander. The series leans into a polished, editorial visual language, utilizing direct lighting to emphasize fabric textures and cosmetic product details, including metallic packaging and pigment tones. Manicuring by Elena Stepaniuk and casting by Ashley Brokaw complete the production, with retouching handled by Francisco Vargas.
Project Prada Beauty · Prada FW25 Menswear show
Prada Beauty provides the grooming and cosmetic narrative for the Prada FW25 Menswear show, documented through a series of editorial portraits and product imagery. Photographer Marco Lessi captures the intersection of luxury cosmetics and textile design, utilizing clean, directional studio lighting to emphasize skin texture and grooming detail. Fashion editor and stylist Olivier Rizzo works alongside casting director Ashley Brokaw to define the visual identity of the project. The presentation is supported by hair styling from Guido Palau and makeup artistry by Lynsey Alexander, focusing on minimalist aesthetics and precise product placement. The campaign features a mix of backstage character studies and technical flat lays, maintaining a clean and macro-focused editorial approach.
Project Prada Beauty · Prada Beauty FW25
Prada Beauty debuts its FW25 collection through a series of refined commercial and editorial visuals. Photographer Marco Lessi leads the creative direction, working with hair stylist Guido Palau and makeup artist Lynsey Alexander to capture a collection that balances minimalist product precision with high-contrast portraiture. Utilizing a combination of soft natural light and moody low-key lighting, the campaign moves between clean still life product displays and raw beauty portraits. Casting directed by Ashley Brokaw brings forward a diverse cast, including models Achol Kuir, Anna Robinson, Chloe Oh, Lia Marie Mielke, and Lilja Einarsdottir, whose features are highlighted through a precise, editorial approach. The imagery relies on clean compositions and desaturated tones, with retouching by Francisco Vargas ensuring the metallic packaging and skin textures remain the focus. The campaign functions as a cohesive exploration of the brand's aesthetic language within the cosmetics sector.
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