Prada Beauty
Prada Beauty's minimalist cosmetics and fragrance campaigns across beauty
Featured Prada Beauty projects
This week's top Prada Beauty projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Prada Beauty · Paradoxe
Prada Beauty leans into the multifaceted nature of identity with its latest campaign for the Paradoxe fragrance, capturing a refined dialogue between the brand and its global ambassador, Zendaya. Directed by Barry Jenkins, the cinematic film functions as a thoughtful exploration of personal evolution, moving beyond traditional beauty marketing to establish a genuine emotional connection with the viewer. By utilizing a live-action technique, the project emphasizes a grounded, authentic aesthetic that relies on soft, natural lighting and a carefully curated palette of muted earthy tones. Zendaya serves as the anchor of this narrative, her presence elevated by the meticulous fashion styling of Law Roach, whose minimalist approach—featuring a sleek pink sleeveless top and sharp midi skirt—perfectly mirrors the brand's sophisticated identity. The visual language is defined by controlled camera movements and deliberate framing, elevating the urban settings into spaces of intimate reflection. Production houses PHANTASM and SMUGGLER provide the logistical backbone to this high-end fragrance campaign, ensuring that every frame resonates with a polished, editorial quality. By blending lifestyle elements with a cinematic perspective, Prada Beauty successfully positions Paradoxe as a scent for the modern woman who embraces change, making the fragrance feel as much like a personal manifesto as it does a luxury commodity in the crowded beauty landscape.
Project Prada Beauty · Prada Beauty Holiday Campaign
Prada Beauty channels a festive aesthetic for its holiday campaign, anchored by a series of portraits that merge polished cosmetics with intricate, papercraft set design. The creative execution leans into a whimsical winter landscape, utilizing layered origami-style elements and paper-cut mountains to frame the subjects. Photographer Marco Lessi captures the talent with defined, beauty-focused lighting that emphasizes crisp detail and texture. Hair stylist Yuri Napolitano contributes to the imagery through deliberate styling choices, featuring sleek ponytails and structured hair silhouettes that complement the campaign's clean, commercial visual identity.
Project Prada Beauty · Prada Augmented Skin The Eye Cream
Prada Beauty introduces a campaign for their Augmented Skin The Eye Cream, fronted by model Penelope Ternes. Captured by photographer Tim El Kaïm, the series focuses on the application process and product presentation within a controlled studio environment. The aesthetic leans into a polished, commercial look characterized by soft lighting and a muted, pale green palette. The imagery features hair styling by Anthony Turner, who utilized a wet-look finish, alongside minimal makeup artistry from Lynsey Alexander.
Project Prada Beauty · Prada Beauty F/W 24
Prada Beauty presents a collection of product and portrait imagery for the F/W 24 season. The campaign balances high-precision macro photography of cosmetics with composed, minimalist portraiture. Photographer Marco Lessi employs clean studio lighting and dramatic chiaroscuro techniques to showcase the textures of the beauty range, from the matte finish of burgundy lipstick to the dense bristles of professional makeup brushes. Retouching by Francisco Vargas ensures a polished, high-contrast aesthetic across both product and model imagery, maintaining a consistent editorial focus throughout the series.
Project Prada Beauty · Prada Beauty S/S 25 by Marco Lessi
The Prada Beauty S/S 25 campaign, lensed by photographer Marco Lessi, presents a suite of portraits and product imagery defined by clean, minimalist aesthetics. The project showcases a series of editorial portraits featuring models Ama Okolo, Anna Robinson, Ava Shipp, Charlize Van Hissenhoven, and Qin Lei, all set against neutral studio backgrounds. Fashion editor Olivier Rizzo leads the styling, complemented by hair artistry from Guido Palau and makeup by Lynsey Alexander. The series leans into a polished, editorial visual language, utilizing direct lighting to emphasize fabric textures and cosmetic product details, including metallic packaging and pigment tones. Manicuring by Elena Stepaniuk and casting by Ashley Brokaw complete the production, with retouching handled by Francisco Vargas.
Project Prada Beauty · Prada FW25 Menswear show
Prada Beauty provides the grooming and cosmetic narrative for the Prada FW25 Menswear show, documented through a series of editorial portraits and product imagery. Photographer Marco Lessi captures the intersection of luxury cosmetics and textile design, utilizing clean, directional studio lighting to emphasize skin texture and grooming detail. Fashion editor and stylist Olivier Rizzo works alongside casting director Ashley Brokaw to define the visual identity of the project. The presentation is supported by hair styling from Guido Palau and makeup artistry by Lynsey Alexander, focusing on minimalist aesthetics and precise product placement. The campaign features a mix of backstage character studies and technical flat lays, maintaining a clean and macro-focused editorial approach.
Project Prada Beauty · Prada Beauty FW25
Prada Beauty debuts its FW25 collection through a series of refined commercial and editorial visuals. Photographer Marco Lessi leads the creative direction, working with hair stylist Guido Palau and makeup artist Lynsey Alexander to capture a collection that balances minimalist product precision with high-contrast portraiture. Utilizing a combination of soft natural light and moody low-key lighting, the campaign moves between clean still life product displays and raw beauty portraits. Casting directed by Ashley Brokaw brings forward a diverse cast, including models Achol Kuir, Anna Robinson, Chloe Oh, Lia Marie Mielke, and Lilja Einarsdottir, whose features are highlighted through a precise, editorial approach. The imagery relies on clean compositions and desaturated tones, with retouching by Francisco Vargas ensuring the metallic packaging and skin textures remain the focus. The campaign functions as a cohesive exploration of the brand's aesthetic language within the cosmetics sector.
Project Prada Beauty · Prada Beauty Wisteria Global Campaign
Prada Beauty elevates the standard for luxury skincare with its latest global campaign for the Wisteria Lip Balm. This cosmetics and beauty initiative masterfully centers on the interplay between minimalist precision and vibrant color palettes, anchoring the brand’s identity in the modern luxury space. Directed by Nicolo Terraneo, the campaign features model Olga Lane, whose direct, poised gaze serves as the focal point for the product showcase. The imagery leans heavily into a clean, commercial aesthetic, utilizing specific beauty light techniques to emphasize both the model's flawless complexion and the metallic, high-shine finish of the silver product packaging. The creative direction intelligently contrasts a bold yellow garment against a soft, vertically paneled purple backdrop, drawing a direct visual line to the collection’s signature lilac-toned balm. Beyond the photography, the integration of sharp, clinical typography directly onto the frame reinforces the product’s core promise of long-lasting hydration and luminizing care. By prioritizing a glossy, high-production finish that feels both aspirational and accessible, the campaign functions as a masterclass in modern beauty marketing. The result is a cohesive, polished narrative that treats a functional lip balm with the same level of artful, editorial sophistication typically reserved for heritage high-fashion accessories, ensuring the Wisteria launch maintains a premium, unmistakable presence on a global stage.
Project Prada Beauty · Prada Touch Cream-to-Powder Blush
Prada Beauty elevates the standard for modern cosmetics with its latest campaign for the Prada Touch Cream-to-Powder Blush, a project that seamlessly blends high-fashion sensibilities with precise product storytelling. Captured with the clinical expertise of photographer Glen Luchford, the imagery leans into a bold aesthetic that balances technical studio strobe lighting with an evocative, minimalist composition. Creative director Ferdinando Verderi orchestrates a striking visual language, pitting the product’s vibrant, soft pink pigment against a high-contrast chartreuse green knitted sweater. This editorial approach ensures the focus remains entirely on the transformative quality of the blush, highlighting the smooth, matte texture achieved through the artistry of makeup artist Diane Kendal. Featuring model Veerle van der Krabben, the portraits avoid traditional commercial tropes, opting instead for a clean, modernist portraiture that emphasizes the tactile nature of the formula. The project functions as both a sophisticated study of color and a functional demonstration of cosmetic results, effectively bridgeing the gap between luxury editorial aesthetics and clear product messaging. By utilizing tight, high-angle framing, the work forces a direct engagement with the product's finish, solidifying Prada Beauty’s position at the intersection of high-concept creative direction and everyday beauty application. The final result is a polished, punchy visual statement that feels both grounded in technical excellence and entirely current.
Project Prada Beauty · Prada Beauty “States of Self”
Prada Beauty enters a new era of introspective luxury with its latest cosmetic campaign, States of Self. By stripping away the noise of traditional advertising, this editorial portrait series champions a minimalist and polished aesthetic that forces a direct engagement between the viewer and the subject. Photographer Fiona Torre masters the tension between soft, even lighting and bold, chromatic backdrops, shifting seamlessly from a deep, atmospheric plum to a striking, high-key yellow. These deliberate color choices ground the visuals, allowing the intricate textures of the clothing—from glistening, pearl-laden beadwork to the structured, utilitarian crispness of cotton epaulets—to act as the primary narrative device. Model Bodine Van Galen serves as the perfect canvas for this exploration of identity, delivering a neutral, contemplative presence that avoids the performative nature of typical beauty photography. By utilizing studio strobe techniques alongside a natural light sensibility, the imagery feels simultaneously rooted in classic luxury and modern editorial precision. The result is a refined commercial statement that prioritizes skin texture, structural garment detail, and the quiet confidence inherent in the Prada brand identity. Through this series, the collaboration between Torre and Van Galen highlights how high-end beauty imagery can successfully balance raw, human vulnerability with the sophisticated, serif-typography-led branding that has long defined the house of Prada.
Prada Beauty · The Prada Picnic
Prada Beauty brings its latest fragrance collection to the public with 'The Prada Picnic,' an immersive pop-up activation. Designed in collaboration with the creative agency Backlash, the installation transforms a bustling square into a stylized, open-air environment. The project leans into a documentary aesthetic, utilizing natural light and live-action cinematography to capture the brand's presence in a city setting. The space features monochromatic, checkered branding elements and interactive displays that encourage public engagement with the fragrance range.
Prada Beauty · Banana Balm Kiosk at Selfridges
Prada Beauty marks its retail presence with a bespoke pop-up kiosk installation at Selfridges. The temporary structure leverages the brand's aesthetic language, defined by distinctive yellow panels and the iconic Prada Milano triangular logo. Captured in a live-action commercial format, the setup emphasizes the spatial integration of the kiosk within the venue's architectural arcade. The interior design leans into a clean, minimalist display approach, pairing silver cosmetic hardware against custom-patterned wall finishes. Backlash managed the creative development and agency oversight for the project, which highlights a focus on tactile luxury retail presentation.
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