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Blonde woman in a patterned lavender dress standing on an armchair inside an elegant hotel room.

Balmain Holiday 2025-Resort 2026 Campaign 2025

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Description

A blonde woman stands dynamically atop an upholstered armchair inside a refined interior setting for the Balmain Holiday 2025-Resort 2026 campaign, photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych. She wears a flowing, patterned lavender dress featuring cold-shoulder cutouts and a belted waist, capturing a sense of movement. The scene is set in an upscale hotel room with wood paneling, an oval mirror reflecting warm light from a bedside lamp, and heavy textured drapes framing a window. Natural sunlight streams across the polished wooden floor and walls, creating deep shadows and highlighting the rich textures of the room. The composition uses a vertical framing with warm colour grading, evoking an editorial narrative style.