Subaru
Subaru's cinematic mass market automotive campaigns and rugged outdoor visual storytelling
Featured Subaru projects
This week's top Subaru projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Subaru · SubaruWRX
Subaru showcases the WRX model through a high-end commercial campaign that highlights the vehicle within a remote, rugged environment. The production leverages atmospheric drone footage to capture the movement of the car across winding mountain passes at dawn. The project leans into a cinematic aesthetic, defined by a cool, desaturated color palette that emphasizes the dramatic landscape. Post-production and VFX services were provided by TBD Post.
Subaru · Mountain Pass
Subaru's Mountain Pass campaign captures the resilience of a luxury SUV navigating harsh winter terrain. The commercial employs cinematic drone footage to frame the vehicle against a backdrop of frozen lakes and snow-covered forests, utilizing live-action techniques to emphasize the environment's scale. The narrative follows a family journey through icy mountain passes, with a cool, desaturated color grade that reinforces an atmospheric aesthetic. Production was handled by Circle, with agency and post-production duties managed by Zulu Alpha Kilo. Manning Gottlieb OMD supported the media strategy, while Eggplant Music & Sound provided the audio landscape.
Subaru · Wilderness Set it Free
The 'Wilderness Set it Free' commercial for Subaru explores the vehicle's automotive versatility through an ambitious airlift sequence. The project juxtaposes urban environments with rugged mountain landscapes, capturing the SUV in transit between two worlds. Utilizing live-action technique and dynamic drone footage, the film leans into cinematic wide shots to emphasize the vehicle's design and outdoor capabilities. The narrative centers on a precision airlift operation, moving from high-altitude aerial perspectives to grounded interactions with the production crew.
Subaru · Wilderness Set it Free
Subaru's Wilderness Set it Free campaign highlights the automaker’s commitment to rugged performance through a high-stakes cinematic demonstration. The production centers on the precision airlift of a vehicle into a remote, mountainous environment, contrasting urban infrastructure with untouched terrain. Developed by agency Zulu Alpha Kilo, the spot utilizes drone footage and fast-paced editing to showcase the SUV’s outdoor readiness. The live-action technique emphasizes a gritty, warm aesthetic that focuses on the mechanics of the transport and the vehicle’s durability in demanding conditions.
Subaru · 100s and 1000s
Subaru's '100s and 1000s' commercial leans into precise, high-speed camera techniques to showcase the vehicle's handling. Shot within a cavernous industrial warehouse, the film follows a silver model navigating a surface blanketed in millions of colourful spherical beads. The production captures the interaction between the vehicle and the environment through a mix of macro shots and dynamic tracking. The execution, supported by clean, cinematic lighting, focuses on the motion of the particles as the car displaces them. This project was produced by Revolver, with creative direction provided by agency partner Disciple. Visual effects and post-production were handled by the team at Fin Design + Effects.
Subaru · More Fun, More Done
Subaru presents 'More Fun, More Done,' an automotive campaign that merges outdoor lifestyle imagery with imaginative elements. The spot captures a silver SUV traversing coastal landscapes and winding dirt roads during the golden hour, balancing rugged utility with a sense of play. Produced by Revolver with creative by Disciple, the film integrates aerial cinematography with surreal sequences featuring giant flying squids. Fin Design + Effects managed the post-production, utilizing advanced VFX to blend the vehicle's adventurous settings with animated components.
Subaru · Carwash
Subaru’s 'Carwash' campaign frames the brand within the context of rugged rural exploration, contrasting modern automotive design against a backdrop of historic country settings. The project leans into a nostalgic visual language, moving through sweeping landscapes and dry plains to capture a journey across regional terrain. Produced by Revolver, with creative development by Disciple and post-production by Fin Design + Effects, the campaign utilizes a desaturated palette to maintain an atmospheric, cinematic tone throughout the live-action sequence.
Subaru · The Visionaries-repped director Chris Fowles Brings His Detail-Focused Storytelling to Subaru’s Latest Commercial, ‘What Drives You’.
Subaru's latest commercial, 'What Drives You,' features a filmic narrative directed by Chris Fowles. The spot explores an atmospheric, early morning sequence set by a serene lake, where the interplay between warm golden hour tones and crisp, natural light highlights a sense of quiet reflection. Produced by Junction Eleven with agency creative support from Cogent, the project employs live-action techniques to emphasize tactile connection with the environment. The cinematography centers on observational storytelling, capturing the subtle condensation of breath and the stillness of the landscape at sunrise.
Subaru, G.I. Joe · Do Something Out Of The Box
Subaru and G.I. Joe team up for the 'Do Something Out Of The Box' campaign, a commercial spot that intercuts domestic moments with high-energy automotive footage. The narrative balances a quiet family scene at a modern dining table with dynamic sequences of a blue vehicle navigating tunnels and tree-lined roads. Produced with creative involvement from agency Disciple and licensing handled by Born Licensing, the piece leans into a cinematic visual language. The live-action technique bridges the gap between the character-driven narrative and the vehicle's metallic aesthetic, anchored by a warm color palette.
Subaru · Prom
This commercial campaign for Subaru centers on a poignant narrative story set within a hospital environment. The film follows a young man in formal attire as he prepares for a significant moment before visiting a peer, capturing a quiet, emotional exchange that leans into a cinematic narrative style. Produced with agency support from Carmichael Lynch, the project utilizes natural lighting to achieve a clean and nostalgic visual tone. The live-action technique maintains a grounded atmosphere throughout the hospital setting, emphasizing the character interaction.
Subaru · Support Charities Like Make-A-Wish When You Get a New Subaru During the Share the Love Event
Subaru presents a new installment for its annual Share the Love event, featuring a narrative-driven campaign centered on community support. The spot captures a hospital prom visit, highlighting an emotional connection through cinematic framing and clean visual composition. Developed by Carmichael Lynch with production from Park Pictures US, the project utilizes live-action technique to convey its story. Additional support includes post-production by WORK USA and Company 3 LA, with music and sound design provided by Machine and Asche & Spencer.
Subaru · Love Comes Home
Subaru captures the essence of community-led action in this commercial titled Love Comes Home. The project centres on the brand’s Share the Love initiative, documenting volunteers and dealership teams as they participate in local charitable efforts and logistical support. The spot moves between showroom environments and active volunteer sites, utilising live-action technique to ground the narrative in authentic community engagement. With a warm aesthetic, the production reflects the collaborative efforts of Carmichael Lynch, Park Pictures US, and The Capital Media Company, INC in documenting the automotive brand's corporate social responsibility program.
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