Subaru
Subaru's cinematic mass market automotive campaigns and rugged outdoor visual storytelling
Featured Subaru projects
This week's top Subaru projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Subaru · SubaruWRX
Subaru showcases the WRX model through a high-end commercial campaign that highlights the vehicle within a remote, rugged environment. The production leverages atmospheric drone footage to capture the movement of the car across winding mountain passes at dawn. The project leans into a cinematic aesthetic, defined by a cool, desaturated color palette that emphasizes the dramatic landscape. Post-production and VFX services were provided by TBD Post.
Subaru · Mountain Pass
Subaru's Mountain Pass campaign captures the resilience of a luxury SUV navigating harsh winter terrain. The commercial employs cinematic drone footage to frame the vehicle against a backdrop of frozen lakes and snow-covered forests, utilizing live-action techniques to emphasize the environment's scale. The narrative follows a family journey through icy mountain passes, with a cool, desaturated color grade that reinforces an atmospheric aesthetic. Production was handled by Circle, with agency and post-production duties managed by Zulu Alpha Kilo. Manning Gottlieb OMD supported the media strategy, while Eggplant Music & Sound provided the audio landscape.
Subaru · Wilderness Set it Free
The 'Wilderness Set it Free' commercial for Subaru explores the vehicle's automotive versatility through an ambitious airlift sequence. The project juxtaposes urban environments with rugged mountain landscapes, capturing the SUV in transit between two worlds. Utilizing live-action technique and dynamic drone footage, the film leans into cinematic wide shots to emphasize the vehicle's design and outdoor capabilities. The narrative centers on a precision airlift operation, moving from high-altitude aerial perspectives to grounded interactions with the production crew.
Subaru · Wilderness Set it Free
Subaru's Wilderness Set it Free campaign highlights the automaker’s commitment to rugged performance through a high-stakes cinematic demonstration. The production centers on the precision airlift of a vehicle into a remote, mountainous environment, contrasting urban infrastructure with untouched terrain. Developed by agency Zulu Alpha Kilo, the spot utilizes drone footage and fast-paced editing to showcase the SUV’s outdoor readiness. The live-action technique emphasizes a gritty, warm aesthetic that focuses on the mechanics of the transport and the vehicle’s durability in demanding conditions.
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