Scout Motors
Featured Scout Motors projects
This week's top Scout Motors projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Scout Motors · Brand & Vehicle Reveal
The Scout Motors Brand & Vehicle Reveal establishes a rugged yet refined visual identity for the relaunch of the iconic automotive nameplate. Centered on the introduction of the Traveler SUV and Terra truck, the campaign spans environmental exhibition design, digital UI interfaces, and comprehensive corporate guidelines. The visual language balances high-contrast, modern typography with earthy, natural palettes, reinforcing the brand's heritage within an outdoor lifestyle context. The project features clean, minimalist art direction by Matija Gabrilo, who served as both Creative Director and Senior Art Director. Executed across diverse touchpoints—from wayfinding signage in timber pavilions to mobile-first website mockups—the identity system utilizes 3D rendering and natural light photography to highlight the vehicles' geometric profiles against sprawling, golden-hued landscapes. The work presents a cohesive ecosystem that integrates experiential event collateral with tactile editorial design.
Scout Motors · A Short History of America
Scout Motors presents A Short History of America, a cinematic commercial exploring the evolution of innovation through a series of historical vignettes. The project utilizes live-action technique to bridge archival aesthetics with contemporary automotive storytelling, moving through varied period-styled settings. The narrative sequence captures sweeping landscapes and inventive milestones, employing atmospheric lighting and cinematic framing to ground each scene. The production features a sonic landscape developed by Sushi+FrenchFries.
Scout Motors · Fish On
Scout Motors introduces Fish On, a commercial campaign that captures an intense encounter within a remote wilderness setting. The film follows an angler navigating turbulent white-water rapids, highlighting the rugged capability of the outdoors through a cinematic lens. Developed with agency partner Venables Bell + Partners, the production leans into a high-energy aesthetic. The execution utilizes live-action technique and drone footage to frame the action against a backdrop of rocky, tree-lined riverbanks, punctuated by the presence of local wildlife.
Scout Motors · A Short History of America
Scout Motors presents A Short History of America, an automotive-adjacent narrative project that explores the progression of American industry and culture. The piece utilizes a cinematic approach, drawing on live-action techniques to bridge the gap between historical archival-style vignettes and contemporary storytelling. Reflective in tone, the sequence leans into nostalgic visual cues and detailed period-accurate styling. The production was developed with creative direction from Venables Bell + Partners, focusing on a rapid, rhythmic progression of iconic imagery to examine themes of evolution and enterprise.
Scout Motors · Rivals
Scout Motors introduces its latest electric SUV in this cinematic automotive spot titled Rivals. The film shifts between the high-energy environment of a local ice hockey arena and the quiet, rugged presence of the vehicle parked outside under moody, parking lot lights. Developed by the team at Venables Bell + Partners, the piece leans into a high-contrast aesthetic. The production employs monochrome tones and live-action techniques to emphasize the vehicle's exterior silhouettes and modern dashboard details against the backdrop of an atmospheric, night-time setting.
Scout Motors · Scout Revival
Scout Motors presents the Scout Revival campaign, a cinematic film that centers on the legacy of the iconic International Scout SUV. The narrative bridges the brand's past and present through a series of vignettes, moving from an intimate look at a vintage photograph to the industrial heart of the brand’s heritage. Produced by SKUNK and developed by agency Venables Bell + Partners, the piece leans into a nostalgic aesthetic. The film employs a live-action technique to capture a shift in momentum, highlighting the restoration of the classic vehicle before closing on a shot of the SUV moving through a suburban environment at dusk.
Scout Motors · In All of Us
Scout Motors presents 'In All of Us,' a cinematic campaign capturing the spirit of discovery through a series of diverse human experiences. The footage navigates a range of environments, from rugged caves and river landscapes to expansive suburban settings, framing the subjects against wide-ranging natural backdrops. Employing a raw, live-action technique, the project utilizes natural lighting to document individuals engaged in climbing, trekking, and exploration. The visual approach leans into a cinematic and nostalgic aesthetic, documenting the interaction between human movement and the outdoor terrain.
Scout Motors · Baja
Scout Motors enters the competitive terrain of off-road racing in this documentary-style film detailing their participation in the NORRA Mexican 1000. Set against the vast desert landscape of Baja, Mexico, the production focuses on the vehicle's performance during high-speed rally stages through dust and mountainous terrain. Crafted with creative direction from Venables Bell & Partners and production by Farm League, the film utilizes extensive drone footage and slow-motion sequences to document the mechanical rigors of the event. The technical edit, supported by post-production from Carbon and Whitehouse Post, balances interior cockpit perspectives with sweeping aerial views of the race environment.
Scout Motors · Have A Great Day
Scout Motors introduces its debut automotive campaign, "Have A Great Day," a commercial film featuring a series of observational vignettes set within diverse community landscapes. The project captures daily life across domestic and public environments, ranging from quiet kitchen interactions to exterior town scenes. Directed through a lens of live-action technique, the film utilizes natural lighting and clean, realistic color grading to anchor the narrative in authentic, grounded moments. The project was developed by agency Venables Bell + Partners with production handled by Alpen Pictures.
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