Nissan
Nissan's high-octane commercial campaigns and lifestyle automotive storytelling across mass market auto
Featured Nissan projects
This week's top Nissan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nissan · The All-New 2025 Nissan Murano The Greatest Rush
Nissan introduces the 2025 Murano with this commercial campaign, focusing on the vehicle's maneuverability through dense urban landscapes. The film highlights the crossover’s presence in a city setting, balancing high-energy exterior tracking shots against a detailed exploration of the vehicle's premium interior. The edit emphasizes the model's design through a interplay of natural daylight and urban shadow. Technical features, including dashboard displays and massage seating, are framed to showcase user comfort and technology. The project incorporates music and sound design by MAS-Music and Strategy to underscore the visual progression.
Nissan · Rogue Rock Creek - Saddle Up
Nissan highlights the off-road capability of the Rogue Rock Creek in this automotive campaign. The spot follows the vehicle as it navigates open terrain, juxtaposing the rugged landscape with the car's interior technology features. Produced by TBWA Chiat Day NY, the film utilizes sweeping drone footage to frame the vehicle against a mountainous backdrop. The cinematography leans into a cinematic aesthetic, underscored by warm natural light and dynamic action sequences.
Nissan · The Shape of Thrill Nissan USA
Nissan highlights its design philosophy in this automotive campaign, 'The Shape of Thrill.' The commercial captures the transition from conceptual sketches to the final vehicle, moving between high-end design studios and open coastal landscapes. Developed by TBWA Chiat Day NY, the film follows a protagonist through a modern showroom to emphasize the sculptural quality of the fleet. The production utilizes a clean aesthetic and live-action techniques to contrast the deliberate process of clay modeling with the kinetic energy of vehicles on the road, supported by a bespoke soundscape from MAS-Music and Strategy.
Nissan · Nissan Presents: Thrill Driver
Nissan's 'Thrill Driver' campaign shifts the automotive narrative into a cinematic space, featuring Eugene Levy, Brie Larson, and Catherine O'Hara. The narrative begins on a controlled studio movie set before transitioning into high-energy, live-action driving sequences across urban environments. Developed by TBWA Chiat Day NY, the commercial balances the sleek automotive design of the vehicle with a playful, lighthearted tone. The execution relies on atmospheric lighting to maintain a clean visual identity, highlighting the performance of the sports car while maintaining the established cinematic production style.
Nissan · Nissan Presents: Thrill Driver
Nissan’s latest campaign, Thrill Driver, positions the automotive brand’s sports line through a narrative-led commercial spot. The film features actor Eugene Levy transitioning from a reserved persona into a high-performance driving scenario alongside Brie Larson. The production captures dynamic vehicle movement across city streets and active studio backlots. By pairing humorous, character-driven performances with cinematic framing and clean, live-action techniques, the spot emphasizes the visceral experience of the drive. The technical execution relies on precise color grading and high-end camera work to define the vehicle’s profile.
Nissan · This Or That
Nissan's 'This Or That' campaign highlights the brand's electric vehicle lineup, featuring actor Brie Larson in a series of scenarios that contrast different driving environments. The commercial leans into a clean, live-action aesthetic, alternating between wide shots of the vehicle moving through an expansive desert landscape and focused interior sequences. Utilizing a vertical format, the production prioritizes natural daylight to capture the SUV's exterior lines against the open terrain. The narrative sequence emphasizes the agility of the vehicle through dynamic tracking shots on dirt roads, supported by a distinct soundscape curated by TBWA Chiat Day LA and SoStereo.
Nissan · Nissan 2024
Nissan introduces its 2024 model line with a promotional campaign focused on the technical design and engineering of the latest vehicle iteration. The film employs a high-contrast aesthetic, utilizing low-key studio lighting to highlight metallic finishes, chrome accents, and precise mechanical components. Developed by Digitas ME with production from TELEVISOR Studio, the work balances live-action technique with CGI to showcase textures from the front grille to the interior upholstery. The edit moves through a series of cinematic, slow-motion sequences that detail the vehicle's silhouette and tread patterns.
Nissan · Heisman Trailer
Merging the high-octane world of collegiate football with the refined performance of luxury automotive engineering, the Nissan Heisman Trailer series marks a strategic pivot in sports-integrated marketing. This commercial campaign brings together gridiron legends Derrick Henry and Tim Tebow, grounding their iconic presence within the sophisticated landscape of the Nissan brand. Eschewing traditional static displays, the project leverages a cinematic approach that moves from sprawling, rural landscapes captured via precise drone footage to the sterile, polished aesthetic of a modern showroom. By blending these contrasting environments, the production successfully bridges the gap between rugged outdoor utility and corporate prestige. The narrative relies on a lighthearted, competitive chemistry between the stars, which is amplified by a clean, live-action technique that prioritizes clarity and high-production values. Developed under the creative guidance of TBWA\Chiat\Day NY, the trailer feels less like a traditional advertisement and more like an elevated lifestyle narrative, positioning the vehicle as both a daily essential and a aspirational centerpiece. The deliberate oscillation between sweeping aerial perspectives and intimate office-based interactions underscores the versatility of the fleet, ensuring that the brand identity remains centered while the football talent provides the cultural engine. This thoughtful synthesis of lifestyle branding and sharp, cinematic storytelling creates a compelling dialogue that resonates far beyond the typical automotive enthusiast demographic.
Nissan · Heisman Episode One
The latest campaign from Nissan, titled Heisman Episode One, signals a sophisticated pivot for the luxury automotive giant, leaning heavily into the prestige associated with elite collegiate and professional sports. By uniting legendary athletes Travis Hunter, Derrick Henry, and Tim Tebow, the brand crafts a narrative that equates the performance of their vehicle fleet with the status of sporting icons. Executed by the creative team at TBWA\Chiat\Day NY, the spot channels a high-octane aesthetic that feels both commanding and contemporary. The production utilizes a distinct, dominant red lighting scheme that bathes the scene in an intense, cinematic glow, perfectly offsetting the metallic sheen of the featured vehicles. The visual identity of the piece is anchored by polished live-action technique, which captures the talent in sharp formal wear to emphasize an aspirational tone. Technical precision is further elevated by the integration of stylized motion graphics, which dynamically overlay the athletes' names onto the asphalt, creating a seamless bridge between the human performance and the machinery. This commercial campaign succeeds by curating a sense of authority and confidence, moving beyond standard automotive marketing to deliver a high-gloss experience that feels tailor-made for a premium audience. Every frame, from the sleek studio environment to the bold, projected text, reinforces Nissan's position at the intersection of prestige and peak athletic achievement.
Nissan · Episode Two
The latest campaign for the Nissan Sentra, titled Episode Two, pushes the boundaries of automotive marketing by pulling back the curtain on the creative process itself. Rather than relying on standard commercial tropes, the production leans into a raw, documentary-style approach that captures the meticulous craft behind luxury automotive advertising. By placing a vibrant red vehicle at the center of a controlled studio environment, the film invites viewers to witness the dialogue between technology and artistry. The project effectively bridges the gap between static showroom polish and the kinetic energy of live-action technique, utilizing soft light to accentuate the car's aerodynamic curves and sharp exterior design. Dynamic motion shots captured within a tunnel serve to contrast the stillness of the studio set, grounding the vehicle in a cinematic reality that feels both aspirational and deeply technical. The result is an editorial look at the modern car-making narrative, emphasizing the precision required to bring such a project to life. By documenting the director behind the lens and the interplay of professional studio gear, Episode Two transforms a standard brand showcase into a compelling piece of industry storytelling. This aesthetic choice aligns perfectly with the brand's pivot toward a more sophisticated, lifestyle-focused identity, proving that the process of creation can be just as captivating as the final, high-gloss product itself.
Nissan · Episode One
The intersection of automotive innovation and contemporary fashion culture takes center stage in Episode One, a compelling campaign for Nissan that bridges the gap between mechanical precision and individual artistic expression. The project masterfully juxtaposes the raw, industrial aesthetic of a creator’s studio with the sleek, high-octane performance of the Nissan Sentra. By placing a vibrant red vehicle directly within the designer’s workspace, the film treats the automobile not merely as a mode of transportation, but as a deliberate design element that informs the creative process. The documentary-style narrative captures the intimacy of sketching and fabric manipulation, creating a grounded, human-centric arc that feels refreshingly authentic. This live-action technique is elevated through sophisticated cinematic shots, where the warmth of the studio lighting creates a tactile contrast against the cool, crisp ambient glow of nocturnal urban driving. The edit moves with a rhythmic, dynamic pace, employing slow motion sequences to accentuate the fluid lines of the car and the intricate textures of the design studio. By successfully positioning the EV and automotive experience within the context of streetwear and fashion-forward lifestyle branding, the project avoids traditional tropes in favor of an immersive, atmospheric portrait of modern creativity. It serves as a visual bridge between the discipline of industrial design and the kinetic energy of life on the open road.
Nissan · Episode Three
In the third installment of its latest series, Nissan leans into the intersection of raw artistic expression and high-end automotive design, crafting a narrative that feels less like a commercial and more like a nocturnal studio session. Set against the vast, blurred expanse of a sprawling city skyline, the atmospheric campaign captures a songwriter and producer deeply immersed in her craft on a desolate rooftop. The centerpiece of this urban nightlife environment is a vibrant red sports car, whose bold silhouette and piercing headlights anchor the frame. The film utilizes a distinct low-key, chiaroscuro lighting scheme, where deep shadows and cool blue tones amplify the intensity of the musician performing into her microphone. This juxtaposition of the car’s aggressive engineering and the introspective, intimate focus of the musical performance effectively bridges the gap between luxury automotive aspirations and the grit of the creative process. By favoring cinematic composition over traditional feature-heavy marketing, the piece leans into lifestyle storytelling to communicate brand prestige. Through this live-action technique, the project creates a tangible sensory experience that highlights the vehicle not just as a machine, but as a silent, powerful partner to the artist. The result is a moody, visual reflection on modern inspiration, firmly positioning the Nissan brand within the sophisticated, restless pulse of metropolitan culture.
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