Nissan
Nissan's high-octane commercial campaigns and lifestyle automotive storytelling across mass market auto
Featured Nissan projects
This week's top Nissan projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nissan · The All-New 2025 Nissan Murano The Greatest Rush
Nissan introduces the 2025 Murano with this commercial campaign, focusing on the vehicle's maneuverability through dense urban landscapes. The film highlights the crossover’s presence in a city setting, balancing high-energy exterior tracking shots against a detailed exploration of the vehicle's premium interior. The edit emphasizes the model's design through a interplay of natural daylight and urban shadow. Technical features, including dashboard displays and massage seating, are framed to showcase user comfort and technology. The project incorporates music and sound design by MAS-Music and Strategy to underscore the visual progression.
Nissan · Rogue Rock Creek - Saddle Up
Nissan highlights the off-road capability of the Rogue Rock Creek in this automotive campaign. The spot follows the vehicle as it navigates open terrain, juxtaposing the rugged landscape with the car's interior technology features. Produced by TBWA Chiat Day NY, the film utilizes sweeping drone footage to frame the vehicle against a mountainous backdrop. The cinematography leans into a cinematic aesthetic, underscored by warm natural light and dynamic action sequences.
Nissan · The Shape of Thrill Nissan USA
Nissan highlights its design philosophy in this automotive campaign, 'The Shape of Thrill.' The commercial captures the transition from conceptual sketches to the final vehicle, moving between high-end design studios and open coastal landscapes. Developed by TBWA Chiat Day NY, the film follows a protagonist through a modern showroom to emphasize the sculptural quality of the fleet. The production utilizes a clean aesthetic and live-action techniques to contrast the deliberate process of clay modeling with the kinetic energy of vehicles on the road, supported by a bespoke soundscape from MAS-Music and Strategy.
Nissan · Nissan Presents: Thrill Driver
Nissan's 'Thrill Driver' campaign shifts the automotive narrative into a cinematic space, featuring Eugene Levy, Brie Larson, and Catherine O'Hara. The narrative begins on a controlled studio movie set before transitioning into high-energy, live-action driving sequences across urban environments. Developed by TBWA Chiat Day NY, the commercial balances the sleek automotive design of the vehicle with a playful, lighthearted tone. The execution relies on atmospheric lighting to maintain a clean visual identity, highlighting the performance of the sports car while maintaining the established cinematic production style.
Nissan · Nissan Presents: Thrill Driver
Nissan’s latest campaign, Thrill Driver, positions the automotive brand’s sports line through a narrative-led commercial spot. The film features actor Eugene Levy transitioning from a reserved persona into a high-performance driving scenario alongside Brie Larson. The production captures dynamic vehicle movement across city streets and active studio backlots. By pairing humorous, character-driven performances with cinematic framing and clean, live-action techniques, the spot emphasizes the visceral experience of the drive. The technical execution relies on precise color grading and high-end camera work to define the vehicle’s profile.
Nissan · This Or That
Nissan's 'This Or That' campaign highlights the brand's electric vehicle lineup, featuring actor Brie Larson in a series of scenarios that contrast different driving environments. The commercial leans into a clean, live-action aesthetic, alternating between wide shots of the vehicle moving through an expansive desert landscape and focused interior sequences. Utilizing a vertical format, the production prioritizes natural daylight to capture the SUV's exterior lines against the open terrain. The narrative sequence emphasizes the agility of the vehicle through dynamic tracking shots on dirt roads, supported by a distinct soundscape curated by TBWA Chiat Day LA and SoStereo.
Nissan · Nissan 2024
Nissan introduces its 2024 model line with a promotional campaign focused on the technical design and engineering of the latest vehicle iteration. The film employs a high-contrast aesthetic, utilizing low-key studio lighting to highlight metallic finishes, chrome accents, and precise mechanical components. Developed by Digitas ME with production from TELEVISOR Studio, the work balances live-action technique with CGI to showcase textures from the front grille to the interior upholstery. The edit moves through a series of cinematic, slow-motion sequences that detail the vehicle's silhouette and tread patterns.
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