Ford Mach-E V Rocket Science 2026

About

Ford's Mach-E V Rocket Science commercial leans into high-octane automotive action, pitting the red electric SUV against a launching rocket in an arid desert landscape. The project pairs the vehicle’s performance capabilities with high-speed framing and sweeping aerial drone shots to ground the narrative in a raw, kinetic environment. Directed by Bob Partington with agency BBDO New York, the spot uses a palette of earthen tones to contrast the vehicle against the expansive terrain. Creative directors Meredith Karr and Rob Concepcion provide the creative vision, supported by a wider team including Associate Creative Directors Ricky Bowry and Joe Fox, copywriter Georgia Murphy, and art director Sabrina Ghantous, with production handled by Good Times.