Ford's 'Let's Get to Work' campaign highlights the Super Duty truck's utility through a mobile out-of-home advertising initiative. The commercial spot captures the vehicle navigating a range of environments, from industrial hubs to dense urban city centers, emphasizing its presence as a functional tool within the automotive landscape.
The execution, produced by Lime Media with creative input from Wieden+Kennedy New York, utilizes live-action techniques to document the process of preparing and deploying a large-scale mobile billboard. The sequence transitions from the precision of applying graphics to the finished rig's performance in traffic, concluding with a series of shots against the evening city skyline.
