BYD
BYD's global electric vehicle campaigns across automotive and clean mobility culture
Featured BYD projects
This week's top BYD projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BYD · Agile Flow Life Aglow
BYD presents Agile Flow Life Aglow, a commercial campaign for their electric SUV. The project captures the vehicle’s modern exterior and LED lighting design as it traverses coastal roads and cityscapes. The cinematography emphasizes the vehicle's movement through live-action footage and drone perspectives. With a focus on golden hour lighting and warm color grading, the commercial highlights the driving experience across diverse terrains. Production for the project was provided by GREATERGOOD.
Project BYD · Shark 6
BYD presents the Shark 6 in a series of lifestyle automotive images that highlight the electric pickup truck's integration into outdoor, rugged environments. Captured by photographer Michael Oulton, the campaign leans into a natural aesthetic, showcasing the vehicle across varied coastal and rocky terrains. The imagery employs natural light and warm tones to frame the truck as a capable companion for leisure and activity. By situating the Shark 6 against expansive shorelines and dusty, elevated landscapes, the project emphasizes its utility through a clean, commercial perspective.
BYD · Euro 2024
BYD's Euro 2024 campaign highlights the intersection of automotive design and sports culture. The commercial spot captures the manufacturer's range of electric vehicles through a mix of precise interior dashboard shots, charging sequences, and high-energy footage of football freestylers in action. Produced with agency Uncovered and media partner RocketMill, the project integrates bold typographic overlays with crisp, modern cinematography. By balancing technical features with dynamic motion, the commercial emphasizes the brand's presence within the automotive sector using a combination of live-action technique and drone footage.
BYD · Dolphin
BYD presents a dynamic campaign for the Dolphin, an electric vehicle designed for modern, versatile use. The commercial captures the car in motion across a variety of settings, ranging from dense urban streets to expansive coastal roads, emphasizing the vehicle's integration into an active lifestyle. The production leans into a contemporary aesthetic, utilising cinematic live-action technique and drone footage to highlight the Dolphin's design features and charging capabilities. With creative direction from AdSmart from Sky, the film captures the vehicle's agility in high-energy, real-world environments.
BYD · Seal TVC Q4 2nd ad
BYD introduces the Seal U DM-i in this automotive commercial spot, focusing on the plug-in hybrid SUV’s design language and functional capabilities. The film highlights the vehicle's exterior profile and cabin ergonomics through a series of composed interior shots and dynamic driving sequences. Developed with creative production by AdSmart from Sky, the campaign captures the SUV on open roads. The production employs a live-action technique to showcase the model's clean aesthetic, with an emphasis on dashboard interface displays and seating details to convey the vehicle's current market offering.
BYD · Seal TVC Q4 '24
BYD presents the Seal U DM-i plug-in hybrid SUV in this commercial spot, showcasing the vehicle’s design across a variety of terrains. The production leans into clean framing and cinematic lighting to highlight the SUV’s exterior architecture and interior features, including its gear shifter and dual-mode technology. Captured through live-action technique, the film navigates coastal roads and forest highways, intercut with scenes of a family engaging with the vehicle in outdoor settings. The project was developed by AdSmart from Sky, focusing on the car's aesthetic and technical capabilities.
BYD · SEAL UDM
BYD presents the SEAL U DM-i in this automotive commercial, showcasing the plug-in hybrid SUV through a series of road trips and outdoor family excursions. The production traverses diverse landscapes, moving from coastal routes to residential settings to emphasize the vehicle's versatility and dual-mode technology. Executed with a live-action technique, the film utilizes slow motion and a warm color palette to highlight both the interior comfort and exterior design of the SUV. The project was developed in collaboration with agency partners AdSmart from Sky.
BYD · The Soap Operaverse
BYD explores narrative-led automotive marketing with The Soap Operaverse, a campaign developed in collaboration with Rede Globo. The production integrates the brand’s electric vehicle range into an episodic storyline, featuring sequences set across corporate and social environments. Executed with a polished commercial aesthetic, the campaign utilizes clean, warm lighting and precise live-action techniques. The narrative follows a corporate board meeting setting before transitioning to lifestyle-focused interactions with digital product interfaces.
BYD · SEALION 7 Launch
The BYD Sealion 7 launch event marks the introduction of the new electric SUV, featuring a dynamic walkthrough of the vehicle's interior and interactive brand experiences. The production combines live-action coverage of the automotive showcase with detailed shots of the SUV's design and integrated Dynaudio sound system. The project incorporates various interactive elements from the event floor, including branded exhibits and visitor-led demonstrations of the touchscreen displays. Captured with a mix of wide-angle venue footage and deliberate product close-ups, the film leans into a clean, commercial aesthetic within the automotive sector.
BYD · The Overtaking Ad 3 (subtitled)
BYD presents The Overtaking Ad 3, a commercial film that employs a split-screen format to bridge domestic interiors and automotive performance. The production navigates between a sunlit suburban living room and city transit, contrasting domestic comfort with the sleek movement of an electric sedan through urban architecture. The project incorporates graphic overlays and subtitles that integrate automotive messaging with product-focused shots. Produced by Cine Cinematográfica and Gataria Filmes, with creative direction by We, the work utilizes clean live-action technique to maintain its pacing, supported by audio composition from Bumblebeat and CANJA Audio Culture.
BYD · The Overtaking Ad 2 (subtitled)
BYD presents The Overtaking Ad 2, a commercial campaign that contrasts domestic life with high-performance automotive sequences. The spot utilizes a split-screen narrative structure to parallel intimate family moments with the exterior movement of the electric vehicle. Produced by Cine Cinematográfica and Gataria Filmes, the commercial employs natural light and live-action technique to maintain a clean aesthetic. The project features sound design and music curation from CANJA Audio Culture and Bumblebeat, with post-production and VFX handled by We.
BYD · The Overtaking Ad 1 (subtitled)
BYD's The Overtaking Ad 1 presents a narrative blend of high-energy commercial pacing and automotive sequences. The spot transitions between a frantic office setting and rapid exterior shots of a light-colored sedan navigating urban streets, juxtaposed with retail-focused segments showcasing symptom relief products. Produced by Gataria Filmes and Cine Cinematográfica with creative development by We, the project leans into a clean, live-action technique. The production emphasizes crisp visuals and polished post-production, featuring audio work from CANJA Audio Culture and Bumblebeat.
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