BYD
BYD's global electric vehicle campaigns across automotive and clean mobility culture
Featured BYD projects
This week's top BYD projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BYD · Agile Flow Life Aglow
BYD presents Agile Flow Life Aglow, a commercial campaign for their electric SUV. The project captures the vehicle’s modern exterior and LED lighting design as it traverses coastal roads and cityscapes. The cinematography emphasizes the vehicle's movement through live-action footage and drone perspectives. With a focus on golden hour lighting and warm color grading, the commercial highlights the driving experience across diverse terrains. Production for the project was provided by GREATERGOOD.
Project BYD · Shark 6
BYD presents the Shark 6 in a series of lifestyle automotive images that highlight the electric pickup truck's integration into outdoor, rugged environments. Captured by photographer Michael Oulton, the campaign leans into a natural aesthetic, showcasing the vehicle across varied coastal and rocky terrains. The imagery employs natural light and warm tones to frame the truck as a capable companion for leisure and activity. By situating the Shark 6 against expansive shorelines and dusty, elevated landscapes, the project emphasizes its utility through a clean, commercial perspective.
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