Lexus
Lexus's cinematic luxury automotive campaigns, high-end design films and cultural partnerships
Featured Lexus projects
This week's top Lexus projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Lexus · Notification Melody
Lexus showcases the interior capabilities and design of their latest SUV in the commercial project, Notification Melody. The film highlights the cabin experience through a series of sequences featuring passengers navigating the vehicle's central touchscreen display while traversing urban environments. Produced by advertising agency Team One, the project employs a live-action technique to capture the interaction between modern technology and the automotive interior. The cinematography utilizes the panoramic sunroof to flood the leather-appointed cabin with natural light, emphasizing a clean aesthetic and the vehicle's spacious layout against a backdrop of city architecture.
Lexus · Good Read
Lexus presents 'Good Read,' a commercial campaign showcasing the brand's luxury SUV. The spot follows a group of passengers during a road trip, navigating through both urban city streets and sweeping coastal routes. The narrative-driven production leans into a warm aesthetic, utilizing cinematic live-action techniques and drone footage to capture the vehicle in motion. The internal and external shots focus on the passenger experience, highlighting the atmosphere of the journey under natural lighting conditions. The project was produced by advertising agency Team One.
Ambush, Lexus · The Future Classic
Lexus and AMBUSH unite for The Future Classic, a collaborative automotive campaign that focuses on architectural precision and minimalist tailoring. The film leans into a cinematic aesthetic, utilizing natural light and desaturated tones to bridge the gap between high-end fashion and vehicle design. The project captures the interplay between industrial concrete structures and the sleek geometry of a silver sedan. Agency Team One leads the creative direction, framing the subject through a mix of exterior street-level shots and interior perspectives to emphasize the car’s form and the refined wardrobe of the protagonist.
Lexus · Engineered to Be Felt
Lexus presents 'Engineered to Be Felt,' a campaign highlighting the intersection of human touch and precision automotive manufacturing. The work focuses on the tactile experience of a white luxury SUV, moving from exterior architectural framing to intimate, macro-level inspections of interior finishes like leather stitching and precision controls. The execution leans into a cinematic aesthetic, utilizing shallow depth of field and warm, natural light to distinguish the vehicle's craft. Creative direction by Team One underscores the sensory details of the cabin and the meticulous nature of the production process, capturing both the factory floor and the final user experience.
Lexus · Dance
Lexus presents 'Dance,' a commercial production that synchronizes contemporary choreography with the automotive design language of their latest vehicle. Developed by All Of Us Here, the film contrasts the fluidity of movement with the rigid, high-contrast geometry of the car. Captured with a monochrome palette and cinematic lighting, the piece anchors its aesthetic in high-energy sequences performed on a minimalist stage. These are juxtaposed against exterior shots set in a modern urban environment, focusing on the alloy wheels and structural lines of the Lexus model. The production utilizes a live-action technique to bridge performance art and automotive marketing.
Lexus · Lexus - Our Greatest Curiosity
Lexus presents 'Our Greatest Curiosity,' a cinematic commercial campaign that examines the intersection of human inquiry and innovation. The film features a broad narrative arc, moving through diverse environments ranging from snow-dusted landscapes and laboratories to bustling night markets and creative studios. Produced by REVERSE, the spot utilizes live-action technique and dynamic framing to document various individuals engaged in scientific, artistic, and cultural exploration. The visual narrative is enhanced by post-production and visual effects from MPC LA, while the soundscape is developed through contributions from Kings Kaleidoscope and Squeak E. Clean Studios.
Lexus · Intersect
Lexus presents Intersect, a commercial campaign that explores the intersection of high-end automotive design and contemporary urban lifestyle. Produced by World War Seven, the project leans into a cinematic visual language, bridging technical close-ups of vehicle components with the human element of city life. The film transitions between the precision of a red car grille and interior scenes set in a refined lounge environment. Through the use of moody color grading and a clean, deliberate pace, the narrative establishes an atmosphere that prioritizes texture and atmosphere, highlighting fluid transitions between exterior streetscapes and structured, warm-lit interiors.
Lexus · Forecast
Lexus presents 'Forecast,' a commercial campaign showcasing the capabilities of its SUV range in challenging alpine conditions. The film follows drivers navigating heavy snow and winter storms, intercut with sequences at a remote mountain weather station to illustrate the intersection of meteorology and automotive performance. Developed by Team One, the spot utilizes a cool, cinematic aesthetic that emphasizes the technical environment through blue-toned color grading. The work captures dynamic automotive motion, highlighting the vehicle's handling against the backdrop of harsh, wintry landscapes.
Lexus · Sunbathing
Lexus presents 'Sunbathing,' a commercial campaign centered on the experience of passenger comfort within their latest sport utility vehicle. The film explores the interior cabin space, focusing on the interplay of natural light as it filters through the panoramic sunroof to create a serene, ambient environment. Crafted by Team One, the production highlights the vehicle's contemporary design through close-up portraiture and gentle camera movements. The visual language relies on warm golden hour tones and soft natural light to emphasize the intimacy of the cabin, bridging the gap between urban exploration and quiet, personal moments of rest.
Lexus · In Lock Step
Lexus presents 'In Lock Step,' an automotive campaign that balances human connection with precision vehicle design. The commercial navigates between evening social gatherings and daytime outdoor settings, contrasting warm ambient lighting with the modern aesthetic of the brand's electric SUV. Throughout the piece, the narrative bridges the gap between intimate interpersonal moments and high-end automotive features. The production utilizes live-action technique and golden hour cinematography to capture clean dashboard lighting and digital interfaces, maintaining a cohesive visual language between the vehicle and its environment.
Lexus · The Longest Goodbye
Lexus presents 'The Longest Goodbye', a commercial spot capturing the intersection of luxury automotive design and human connection. The film features the brand's electric SUV navigating urban environments, contrasting sharp exterior styling with the intimate, candid moments of a group of friends gathering and sharing a meal. Produced by advertising agency Walton Isaacson, the campaign utilizes a live-action technique to transition between bright, natural daytime cityscapes and the warm, ambient lighting of indoor social settings. The piece focuses on the vehicle’s cabin space and exterior detailing to ground the narrative in the electric automotive experience.
Lexus · Curves
Lexus presents 'Curves', a high-end automotive commercial highlighting the engineering agility of its sedan and coupe lineup. The production features a series of dynamic tracking shots filmed across celebrated motorsport circuits and sweeping coastal highways. Produced by GREATERGOOD, the film utilizes a cool, desaturated color grade to emphasize the metallic finishes of the vehicles. The visual execution relies on cinematic drone footage and live-action techniques to capture the cars navigating precise, challenging geometries.
Explore other Luxury Automotive brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
