Kia navigates urban landscapes in this commercial campaign, 'Hybrids That Move to a New Beat.' The piece focuses on the performance and modern design of its latest hybrid SUV, featuring detailed captures of the vehicle's signature front grille, LED badging, and refined dashboard interface.
Produced by agency David & Goliath, the project utilizes live-action techniques to capture the SUV in motion across rain-slicked city streets and tunnels at night. The high-contrast lighting emphasizes the vehicle's architectural lines through reflections, grounding the luxury automotive presentation in a nocturnal metropolitan setting.
